Are Business Awards Worth it?
By Donna O’Toole
The short answer: yes, absolutely.
But we can understand your scepticism.
There are hundreds of awards out there, for every industry. And it can be tricky to find the ‘good’ ones.
We live and breathe awards. Every day we are finding the perfect business awards for our clients, writing entries, consulting and coaching. And we wouldn’t do this if we didn’t think it was worth it. Helping businesses and individuals to get the recognition they deserve is our passion.
So why are business awards worth it?
GAIN INDUSTRY RECOGNITION
Winning industry awards gives you a stamp of approval from your industry peers and professionals.
Showing you are a trustworthy and credible business. With invaluable third-party recognition confirming you are the best at what you do.
STAND OUT FROM YOUR COMPETITORS
If you’re winning awards and your competitors aren’t, who do you think a customer would choose?
Customers are more likely to spend their money with an award-winning company. Making awards a great marketing tool for capturing new customers.
REWARD YOUR TEAM
Awards recognise the hard work of everyone involved, and can boost team morale. There is no better feeling than being rewarded for your efforts, even more so when you get a shiny trophy for it! And more engaged employees will result in improved sales and service.
Not only that, business awards are fantastic events to celebrate with your team all together. The perfect opportunity to get dressed up, have fun and bond.
“I think [winning awards] it’s a big driver of engagement and recognition within the organisation. Right down to the teams at the front line, in fact, most importantly at the front line, being here and having a day away from the business and celebrating what they have done” Scott Morrison, Head of Customer Service BT, winners at the UK Employee Experience Awards
NEW PR OPPORTUNITIES
Make the most out of your award win and tell the world!
Local newspapers, industry magazines, industry leaders, newsletters, wherever your ideal audience will see.
Some award organisers partner with press, like The National Business Awards. Finalists feature in The i, The Scotsman and Yorkshire Post, valuable PR you would usually pay a lot of money for.
BOOST BUSINESS GROWTH
The bottom line is, winning awards will boost your business.
Winning organisations report better sales, employee engagement, visibility and stakeholder engagement.
Hear from one of our winning clients;
Stats from The Queen’s Awards for Enterprise winners show that;
- 77% of winners reported the win had brought added commercial value to their business
- 73% of winners saw employee engagement rise
- 73% of winners gained extra press coverage
ENTER WITH CONFIDENCE
Winning awards is tough but the result is worth it. You’ll get independent recognition, stand out from your competitors, reward your team, gain new PR opportunities and boost business growth – what’s not to like?
Start entering awards with the confidence you are not wasting your time, energy and money.
But if you’re still unsure then get in touch, we’d love to hear from you and help you on your way to become award-winning.
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