What does recognition really do? The New Year Honours List 2021

What does recognition really do? The New Year Honours List 2021

What does recognition really do? The New Year Honours List 2021

Industry Insights

By Donna O’Toole

After all the hardship of 2020, it’s great to see that the New Year Honours List is dominated by deserving recipients who have used their time, skills, and incredible spirit to give back to their fellow humans, professions, industries and communities in one way or another, and often despite their own personal battles.

Don’t get distracted by the big stars the media highlights for these awards. The vast majority (literally a couple of thousand honours a year) go to regular people who are just getting on with their lives but demonstrating great determination, innovation, altruism, compassion and purpose as they use what they have and know to make a positive impact on the world.

The diversity of The List is broadening every year, which is good to see, and shows that no matter who you are, it’s never too early or too late to make an impact.

So how can we make sure people who are doing great things are recognised next year, and what does ‘recognition’ really do for people anyway? Read on for some highlights from the 2021 Queen’s New Year Honours List and to find out how and why to nominate someone yourself for recognition too.

Out of 1239 honours given:

*65% (Over 800) have undertaken outstanding work in their communities either in a voluntary or paid capacity – like Emma Henderson, the airline pilot who co-founded Project Wingman, creating “first-class lounges” in 80 hospitals for exhausted NHS workers. And like paramedic Tom Cuthbertson and his wife Carla who received MBEs after turning the tragic loss of their son Nathan into something positive by fundraising in his memory.

Tom and Carla Cuthbertson who set up a charity in memory of their son have been made MBEs. Source: Chronicle Live, Sunderland parents said their son would be ‘looking down with pride’ as they're made MBEs

Tom and Carla Cuthbertson who set up a charity in memory of their son have been made MBEs. Source: Chronicle Live, Sunderland parents said their son would be ‘looking down with pride’ as they’re made MBEs

*14.8% of honours went to public sector workers including medics, police, firefighters and teachers – like Catherine Fitzsimmons MBE, a former palliative care nurse who came out of retirement to help with the Covid-19 response, and Karen McDowell MBE, Station Commander with Northern Ireland Fire and Rescue Service, who was recognised for her services to the Northern Ireland Fire and Rescue Service and to the LGBTQ community.

*10% (123) went to our incredible health and social care workers, including 41 nurses and midwives, as well as care home managers, GPs, surgeons, volunteers and so many more who have helped to support others, save lives through innovative treatments and gone out of their way to provide care during the pandemic.

*9% (111) went to entrepreneurs and business leaders making an impact on business and the economy. Many of these are small business owners who diverted resources to help others, used their skills to teach others, created jobs, changed industries for the better, innovated, and excelled in a way that kept the wheels of the economy moving but was not purely about profits.

I’ve talked before about how altruism is setting entrepreneurs apart, and great examples of entrepreneurs doing good with what they already have are 28-year-old BiteMedicine founder Dr Azeem Alam, who provided free and innovative medical education during COVID-19, teaching over 10,000 medical students worldwide via online tools and webinars. And MBE recipient Manoj Varsani, tech entrepreneur and founder of the property management tool Hammock, who used his skills and platform to set up the voluntary organisation SOS Supplies to help provide more PPE to schools and the NHS.

Dr Azeem Alam provided free and innovative medical education during COVID-19. Source: BiteMedicine

Dr Azeem Alam provided free and innovative medical education during COVID-19. Source: BiteMedicine

Services to…

I always find the vast and yet niche range of ‘services to’ that people are given awards for, really interesting, like Isobel Sheldon, the director of business development at UK Battery Industrialisation Centre who received an OBE for her services to motor vehicle battery technology… pretty niche, but her work is vastly valuable in that industry.

Age is no barrier to making an impact either. The oldest person on the 2021 Honours List is 106 yr old Anne Baker who received an MBE for fundraising for the NSPCC. The youngest is 20 year old BEM recipient Samah Khalil, the Youth Mayor of Oldham, showing it’s never too early to have a difference. One of the youngest people to be honoured last year was Theo Wride who was just 16 when he received a BEM for services to the community during the Covid-19 response – what an inspirational young man.

Topping the sports list for me was rugby legend Rob Burrow, who received an MBE for the awareness he has raised around motor neuron disease particularly during the pandemic.

And from the area of Arts and Culture, which has been so painfully impacted by the pandemic, there was a range of actors and actresses recognised, but also inspirational industry experts and entrepreneurs like Pat McGrath, the make-up artist from Northampton, who has brought much-needed diversity to the fashion and beauty industry. A few years ago Pat was made an MBE, this year her honour was raised up to a Damehood as her impact has increased; she is known for speaking out about her experiences as a woman of colour and becoming an incredible role model for others wanting to follow her path into the industry.

Pat McGrath to become a Dame for her services to the makeup industry. Source: Vogue, Pat McGrath Is the First Makeup Artist to Be Named a Dame

Pat McGrath to become a Dame for her services to the makeup industry. Source: Vogue, Pat McGrath Is the First Makeup Artist to Be Named a Dame

There are so many more people I would love to shine a light on here, and I’m sure there are people you can think of have not had any recognition at all, but who truly deserve it. So what can you do about that, and why should you make the effort, and what does that recognition really do anyway?

Recognition conveys appreciation. It says thank you. It shows gratitude. It builds relationships. It inspires innovation. And ultimately, it drives people forward with more vigour than ever to do even more good in the world.

We see the impact of recognition in the workplace all the time: One study revealed that employees who are given recognition show 26% increase in engagement22% increase in effectiveness, and 33% increase in innovation. And 88% of employees who were recognised for their contribution said they were more motivated and inspired to do even better work.

So you can see why recognising your team is so important. Translate that to the ‘real world’ and you’ve got a heck of a lot more positive impact coming back into the world each year through the drive, encouragement and motivation that recognition has given to the deserving recipients.

It’s not about doing something just to get recognised, it’s about being altruistic and using what you can to make a change and have an impact.

No matter what you think about Boris or the monarchy, these awards are not about them, or for them. They are for exceptional individuals making an impact.

So let’s make sure the people we know, love, live with, and work with, are celebrated and justly rewarded for their dedication to making life better in some way. Listen to my recent podcast to find out how to nominate someone for an honour next year. It’s free, it’s accessible, and it’s one of the best ways to say thank you and give something back today.

Contact Us

Contact us now to find out which awards you could be winning.

Contact Us

Sign up for our newsletter

You might also like

2020 Year in Review

2020 Year in Review

2020 Year in Review

Company News

By Donna O’Toole

Last year we wrote…

2019 oh what a year!

It’s been another 12 months of political turmoil, climate chaos and of course Brexit. But despite the doom and gloom, our clients have been shouting about their business successes and winning lots of awards to show how strong their businesses really are!

…in hindsight, maybe 2019 wasn’t so bad!

Fast forward to 2020, and this year has been one of the most difficult, tumultuous and downright stressful years, but thankfully it hasn’t all been bad.

We’ve had the pleasure of continuing to support our fantastic clients to benefit from a plethora of amazing awards (even when working from home!) including;

  • The Lloyds Bank National Business Awards
  • The International Business Awards
  • UK Customer Experience Awards
  • The Learning Awards
  • Amazon Scale-Up Awards
  • UK Employee Experience Awards
  • National Technology Awards
  • BITC Responsible Business Awards
  • Marketing Week Masters
  • BusinessGreen Leaders Awards
  • Reuters Responsible Business Awards
  • International Customer Experience Awards
  • HR Champion Awards
  • National Contact Centre Awards
  • Great British Entrepreneur Awards
  • And many, many more!

And with our Who Wins When you Win campaign we launched in Summer, we’ve been celebrating our clients’ success by donating and making an impact on others’ lives.

The Queen’s Awards for Enterprise

In April 2019 we celebrated our clients winning the prestigious Queen’s Awards for Enterprise!

We were so proud to support HIB to win in the Innovation category and this year, in particular, it really meant a lot for their team. Robert Ginsberg, Managing Director said,

Despite the difficult times many of us are facing, it is heartening to know that we can share some positive news with our partners, suppliers, employees and wider community and celebrate this significant award, which is a huge achievement for everyone at HiB.

Winning Awards during a Pandemic

Every year we are always very fortunate to attend some of the biggest and best award ceremonies. But little did we know after attending the 2020 Learning Awards live Finals at London Hilton Park Lane in February that this would be the last live event for the foreseeable future.

We pride ourselves on the relationships we hold with our partners, including award organisers of some of the worlds most-loved awards. And when the news broke of events being cancelled indefinitely, no one in the awards and events industry knew what would happen.

And after a short period of uncertainty, award organisers agreed the show must go on… online!

We’re lucky to operate in such a positive industry, celebrating success and recognising those that put the hard work in and make an impact. And this year the addition of celebrating the covid-19 heroes, with dedicated categories to reward those who have gone above and beyond to help others.

So we want to say a huge thank you to award organisers for the time, effort and dedication they’ve put in to switch to virtual ceremonies, to ensure their awards go-ahead and for those winning businesses to get the recognition they deserve.

We wrote about the success of the virtual ceremonies we’ve attended this year, read all about it here.

Team August

Here at August HQ we have had quite the eventful 12 months!

We moved into our beautiful new office in January, starting the year off on a high. Unfortunately, we had to leave mid-March and switch to working from home – luckily this was a simple switch for us.

One of the biggest challenges we had was taking our in-person live training event and making it virtual. But we can confirm our virtual Awards Accelerator training programme has been a huge success, with attendees winning awards not long after they’d completed the day! Like Tam Lever, Operations Manager of RoundPeg Search,

I completed the August Awards Accelerator training in November and wanted to Thank Donna for delivering such an insightful and inspiring day! Prior to the training I had no clue where to start, and no confidence that entering awards would be time well spent for the company. Within 5 minutes of commencing the training, Donna had blown all my misconceptions about business awards out of the water! The Accelerator training covered everything I needed to know, from how to build our awards strategy, right through to how to use awards for marketing our business. I’m looking forward to sharing my ideas with the rest of the company so we can get cracking on our entries for awards in 2021. Thank you August 🙂

We can’t wait to hear some of the winning stories from this year’s cohort and to continue training entrepreneurs and employees how to win in 2021!

And we are very excited to introduce our wonderful new Project Manager and Editor Ben to the team.

Ben joined us in November with vast experience in shaping, developing and growing brands from his work with Fulham FC and glorious Goodwood. He’s already making a huge impact and supporting our clients to grow their own brands through the valuable recognition awards bring, so do say hi to Ben and test his sporting knowledge next time you are in touch – he loves a challenge!

Celebrating Your Success

Continuing our support – we’re looking forward to celebrating even more success with our clients and training more entrepreneurs and individuals to win.

Winning Awards Podcast – we launched our Winning Awards Podcast summer 2020 and we’ve had such a positive response, we’re looking to sharing even more inspiring stories next year (get in touch if you’d like to make a guest appearance!)

Partnering with The Girls’ Network – The Girls’ Network supports over 1000 girls each year across the UK to reach their potential. From January 2021, every time you win an award we will celebrate your success by making a donation to The Girls’ Network on your behalf, supporting them to inspire and empower girls from the least advantaged communities by connecting them to a mentor and a network of professional female role models.

With the impact of the coronavirus pandemic carrying over into 2021, it’s hard to imagine what life is going to look like in 12 months time. But there is definitely still a lot to look forward to!


Finally, we would like to thank you for your continued support and wish you the very best for the festive season!

We will be closed from the 21st December and returning on the 4th January, refreshed and ready to make your 2021 award-winning.

Best wishes, Team August.

Contact Us

Contact us now to find out which awards you could be winning.

Contact Us

Sign up for our newsletter

You might also like

Who wins when you win?

Who wins when you win?

Who wins when you win?

Company News

By Donna O’Toole

Who wins when you win?

I’ve always believed that every single one of us is capable of achieving our goals with the right support in place. And as a female entrepreneur who started with nothing, I’ve depended on hard work, self-development, continued education, and relationship-building to reach my own goals.

Like many entrepreneurs, as a young person, my personal journey was not easy or straightforward. I started full-time work at the age of 16, my first business at the age of twenty, and a full-time degree in my thirties – whilst juggling two little daughters and a writing job! And I’m in no doubt that the people I met in my teenage years were pivotal to me overcoming the hurdles life had put up and finding my own way.


Every year, thousands of girls across the UK are still disadvantaged by their background, parental income and even their gender. Their potential is overlooked and they can’t access the support they need to succeed. So we’re delighted to be partnering with The Girls’ Network, which supports over 1000 girls each year across the UK to reach their potential.

Now, every time you win an award we will celebrate your success by making a donation to The Girls’ Network on your behalf.

With your help, this initiative will inspire and empower girls from the least advantaged communities by giving the vital funds and support they need to connect to a mentor and a network of professional female role models.

The Girls' Network, August The Awards Consultancy, August Recognition, Who Wins When You Win, The Sustainable Development Goals, SDGs, UN Sustainable Development Goals, Impact

I am passionate about empowering young girls to access the education and skills they need to create a better future for themselves and their families, and I’m delighted that this project also helps us to support many of the UN’s Global Goals including Gender Equality and Quality Education for all, as well as creating opportunities for Decent Work and Economic Growth.

Sustainable Development Goals (SDGs) and Disability | United Nations Enable

We really want your incredible awards results to have an even bigger impact. So all you need to do is work within us on your exciting awards journey and the more awards you win, the more help you will give to young girls who are in great need of our support.

Contact me if you would like to know more, and if you’re not sure whether you are ready to win awards you can take our FREE TEST and join me in a free awards strategy meeting to start your journey.

Let’s work together to create winning results for you, and for every young girl who needs our help.


Contact Us

Contact us now to find out which awards you could be winning.

Contact Us

Sign up for our newsletter

You might also like

The one important lesson you can learn from award-winning entrepreneurs

The one important lesson you can learn from award-winning entrepreneurs

The one important lesson you can learn from award-winning entrepreneurs

Industry Insights

By Donna O’Toole

Just a year ago, entrepreneurs across the world were planning for another year of business without too many dramas. I know, because I was one of them.

Boy were we wrong!

Before we could even think about getting down to business, everything changed and we had to figure out how to survive the pain and devastation of natural disasters, mass protests, a global pandemic, oh and #Megxit. It was set to be ‘the worst year ever’.

Fast forward to December 2020, and the stories of survival that have come out of this year are proving that nothing is impossible.

Never before (in our lifetime) have we seen such generosity, mutual support and collaboration between entrepreneurs, business leaders and brands. For example:

  • Burger King have been bigging-up McDonald’s, Greggs, Pizza Hut, and many more fast food outlets in a bid to support the jobs of fellow hospitality industry employees.
  • Co-op showed their industry solidarity with Sainsbury’s to make a stand against racism.
  • Rivals Rolls-Royce, McLaren, Ford and a plethora of otherwise competing brands came together in a collaboration to deliver essential ventilators to the NHS.

In the awards industry, where live events had to quickly pivot to online, we’ve supported each other with partnerships, advice, and ideas too.

But one huge group that has delivered some incredible lessons in business this year is the entrepreneur community.

From small start-ups who were in their infancy when the pandemic struck, to the fast-growing, entrepreneur-led disruptors and changemakers, this bunch of ‘rebels and misfits’ have pivoted, pitched, and proven themselves a success throughout a year that no one could have predicted.

And whilst I’ve had the real honour (and huge challenge) of judging and selecting winners amongst the most emotional ‘Covid Heroes’ awards nominations you can imagine, I have seen one common quality that stands out about award-winners this year above all else…

Altruism. That is, ‘Acting out of the concern for the welfare of others at the cost or risk to oneself’. Otherwise known as genuine kindness, generosity, and gratitude.

Not only have entrepreneurs’ commitment to others been instinctive and real, it has also proven the theory that helping others is as good for us, as it is for them.

As Mentalhealth.org says, ‘Kindness improves mental health, reduces stress and boosts self-esteem’. So it’s no surprise that these entrepreneurs and their teams have been amongst the most motivated I’ve met, and also the most able to put in a powerful performance in their business despite facing their own battles.

Altruism in Action

Here are a few examples of the altruism in action I’ve seen this year. Let these entrepreneurs inspire you to dig deep into your values, challenge and motivate your team, and drive you forward with greater impact than ever. *Spoiler alert*… It’s not about the money.

  1. Pivot For Purpose: Led by the inspirational James Watt, Brewdog have won so many awards they’ve now launched their own — Beer Geeks. This is a great example of an entrepreneurial business that acts fast and inspires others to do the same. In April 2020, with the nation still in shock, Brewdog took a good look at what tools they already had in place and pivoted from creating a product that everyone wanted — beer — to a product that everyone needed — hand sanitiser. As a result, they’ve supplied over 50,000 units to charities and the NHS; some even in little beer bottles. And the beer’s still brewing too.
    Brewdog Punk Sanitiser supporting the NHS

    Brewdog Punk Sanitiser supporting the NHS | Brewdog

  2. Give Back With Gratitude: Founded in early 2020 by multi-award-winning young entrepreneur, Haroon Danis, Skin HQ was rapidly expanding and becoming known as the UK’s leading skin clinic. But when the pandemic hit, they were one of the first to have to shut up shop and wait until it was safe to open again. It was then that Haroon saw all the NHS workers on the news whose skin was being damaged by wearing PPE for hours on end. He immediately launched Skin Heroes, donating free facials to key workers to book in for some much needed R+R as soon as he reopened. To date, he has given away over £1.5m of skin treatments and he has no plans to stop. Haroon says “It was the best way I could think of to say thank you.” The smile this brings to every NHS worker’s face has made this a driving force for team morale too, supporting the brand to continue to thrive.
  3. Share Your Experience: In 2012, professional footballer Marvin Sordell was living the dream and playing alongside the likes of Ryan Giggs. But on the inside he was struggling with his mental health more than anyone knew. After suffering racial abuse and severe depression he left the sport he loved, and after a period of recovery he found his passion and purpose in storytelling. Marvin is now the co-founder of Oneighty Productions, which has produced a range of award-winning short films. He is also an ambassador for CALM, featured in the BBC documentary ‘Football, Prince William and our Mental Health’, and launched Transition FC, a platform to help former footballers navigate changing careers. Marvin is an inspirational example of how to use your own experiences to make a positive change in the world. Listen to our exclusive podcast.
  4. Create A Community: Led by Michelle Pugh-Parry de Klerk, The Women’s Chapter is a community that was set up to support women-led brands to thrive, giving female founders a place to connect and support each other. During the pandemic, Michelle and many of the award-winning brands in her community used their existing contacts and skills to support each other’s businesses, like Nancy Zeffman and Eileen Willettools the co-founders of Cucumber Clothing, who collaborated with UpWrap, founded by Amber Testino, to create and donate vital face masks to the most at-risk communities.
  5. Stay True to Yourself: Back in 2014, Joe Wicks became an award-winner as The Body Coach, leading a thriving business that was getting people fit and healthy through a combination of HIIT exercise and healthy eating plans. This wasn’t just a job, this was Joe’s true passion, and it still is. Five years later, only two things have changed about Joe; his huge following, and his name — which is now Joe Wicks MBE. During the pandemic he used his passion to get the nation off their sofas and jump around their lounges in the hope of one day seeing that elusive six-pack — or slightly more realistically, to lift the nation’s spirits, wear out the kids, and give us all some much-needed exercise while we were stuck in lockdown. He ended the year with a 24-hour live workout, raising over £1.5m for Children in Need.
    Joe Wicks completes 24 hour PE challenge for BBC Children in Need / Joe Wicks/Instagram

    Joe Wicks completes 24 hour PE challenge for BBC Children in Need / Joe Wicks/Instagram

These examples are just the tip of the iceberg. So many entrepreneurs are using what they already have to change the world for the better. And you can too.


So congratulations to all you entrepreneurs for surfing the waves of panic and confusion and coming out fitter, stronger, and with your customers and colleagues in your arms.

As Steve Jobs, one of the world’s most inspirational entrepreneurs, said himself:

“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”

Start now. Start small. What one thing can you do today to help someone else, change the world, and drive your business out of the pandemic stronger than ever?

And if you want to stand out as an award-winning entrepreneur or business leader, take a look at just a few of the awards that you could be winning in 2021 here.

Contact Us

Contact us now to find out which awards you could be winning.

Contact Us

Sign up for our newsletter

You might also like

2020: The Year of Virtual Award Ceremonies

2020: The Year of Virtual Award Ceremonies

2020: The Year of Virtual Award Ceremonies

Industry Insights

By Donna O’Toole

Usually at this time of the year we’d be donning our most glamorous black-tie outfits, and attending award ceremonies at some of the most stunning venues. But with all events cancelled we’ve had to adjust to the magical world of virtual ceremonies…

And although virtual ceremonies will never be as good as the real thing, the ones we’ve had the pleasure of attending have been pretty fantastic!

So how are award organisers ensuring attendees will still have great experience in a virtual world?

Online Presentations to the Judges

For some awards, the next step on a finalists journey to the finals is to present to the judges.

In normal times, finalists present to a panel of judges in person to get their story across and put a face to the written entry. But this year, the finalists have had to put their video call expertise to use and present online.

Vitality Health, Vitality, UK Customer Experience Awards 2020, Customer Experience Awards, Awards Finals, Awards Presentations, August Recognition, August The Awards Consultancy, Donna O'Toole

Every year August founder Donna O’Toole judges at some of the top awards and had this to say about her experience judging virtually:

I’ve been so impressed with the quality and standard of all the presentations I have judged this year. Some of the stories coming out this year in the Covid-19 categories have even brought a tear to my eye! Everyone has done so well to adapt to presenting online, and the organisers have done a great job to bring it all together.

Finalist Hampers

Award organisers know we would all rather be in a glitzy ballroom enjoying a glass of fizz, so to help us get excited they have introduced finalist hampers!

At this year’s virtual Lloyds Bank National Business Awards ceremony finalists could receive a luxurious hamper complete with prosecco, pralines and a confetti cannon to celebrate their win.

Just a little something to build the excitement of being a finalist and make the experience special.

NBA finalist hamper, The Lloyds Bank National Business Awards, virtual award ceremonies, August Recognition, Donna O'Toole

A-List Guest Speakers

The promise of hearing from high-profile speakers is always hugely exciting! And with the logistics of having a guest speaker physically attend removed, some awards have gone all out to impress.

At the Great British Entrepreneur Awards Regional Finals the finalists were addressed by the Chancellor of the Exchequer, Rishi Sunak:

The Lloyds Bank National Business Awards notoriously book incredible keynote speakers, and this year they did not disappoint with not 1, but 6 guest speakers. Including Lewis Hamilton MBE, Dame Joanna Lumley, Ruby Wax, Simon McCoy, Steph McGovern, Baroness Karen Brady and Sir Chris Hoy MBE

Lewis Hamilton MBE, The Lloyds Bank National Business Awards, Pivot for Purpose Award, iNews, Virtual Ceremonies

Winners’ Speeches

With hundreds of people to seat, wine, dine and entertain at live events we rarely get to hear from the winners due to strict timings of the evening.

The beauty of virtual ceremonies means attendees get the opportunity to see and hear from the people that win, as and when they win!

Generali Insurance Serbia, South East Europe Customer Experience Awards 2020, Virtual Ceremonies, Awards, international awards, awards international, August The Awards Consultancy, August Recognition, Donna O'Toole

Awards are nothing without people. Seeing happy, smiley faces of the people behind the winning projects celebrate their win is a really great moment. Plus, winners don’t need to worry about stage fright from the comfort of their desks!

And if you screen record or screenshot the moment you win, you can share the good news with your teams, clients, shareholders and customers too.

2021: The Return of the Live Event (hopefully!)

No matter how well award organisers have done to make virtual ceremonies fun and exciting, I’m sure we are all itching to get back to live events once it’s safe to do so.

The events industry has taken a huge hit in 2020 with the majority of suppliers and events teams furloughed and out of work since March. And campaigns such as #WeAreEvents are so important to raise awareness of the struggle of the events industry and to highlight the support they need.

We’ve spoken with many awards organisers this year who have shared their experiences of working in the events industry in 2020 and how they all came to agree that the show must go on.

But for now, we’ll continue supporting the awards and events industry, attending virtual events and encouraging everyone to continue entering awards and get the recognition they deserve and reward their teams in what has been a tumultuous year!

Contact Us

Contact us now to find out which awards you could be winning.

Contact Us

Sign up for our newsletter

You might also like

Continuing to support our clients

Continuing to support our clients

Continuing to support our clients

Company Update

By Donna O’Toole

With restrictions still in place across the world and stricter restrictions coming back into effect across Europe, we want to let our contacts and clients know that we are still here for you.

We are still working hard week-in week-out to support our clients to keep their brands strong and employees rewarded. Creating targeted awards strategies, writing winning award entries and crafting awards presentations for virtual awards judging sessions.

We are still sharing our expert insights, news and guidance with our community.

We are still continuing to run our Awards Accelerator course to empower entrepreneurs, business leaders and professionals to develop their own winning strategy and entries.

We are still supporting awards organisers on their 2020/21 programmes to ensure entrants still get the most value out of entering, being shortlisted and winning and we are delighted to see so many recognising business and community heroes during the crisis.

And through our client’s wins we are still supporting and empowering women in Zimbabwe to create a better future – with 80 business training days donated in the last quarter.

Throughout this year (whether in the office or WFH), we’ve been able to support our colleagues and continue providing our services and create positive stories for the teams we work with – allowing them to raise their profile and strengthen their brand in 2020.

Strengthening your brand

We wrote about strengthening your brand during a crisis back in March and the message still stands…

The businesses continuing with their marketing, PR and Awards strategies will be the ones that come out on top.

Award-winning businesses are more profitable, have more engaged employees and stakeholders, and benefit from more valuable PR than their non-award-winning competitors.

Throughout financial recessions, the brands who’ve pulled back on their marketing have found themselves overtaken by the successful brands who were brave enough to keep going.

So to help you through, look at the awards that can be fantastic business-strengtheners. The awards that will raise your profile and boost your business growth despite any crisis.

How to Win Awards in 2020/21

  1. Be Honest – tell the judges you’ve had a tough time, tell them what your specific challenges have been and how you’ve overcome, adapted or created new opportunities.
  2. Focus on the positives – have you continued to provide an outstanding customer and/or employee experience? Awards often look back up to 18 months ago, so if you’ve had good results in that time let the judges know!
  3. Prove your claims – don’t just tell the judges you are diverse, a good employer, provide an outstanding customer service etc. – prove it with evidence!

If you can do all of these whilst meeting the criteria of the category you are entering and in a well-written entry, you will have a really good chance of winning.

We’re here for you

If you need a chat about anything, or need our professional support then get in touch, we’d love to talk to you.

We have a selection of packages and solutions suited to all budgets and tailored to your needs, to ensure you get the guidance you need to win the most valuable business awards.

Find out if you’re ready to win by taking our Business Award Test. In less than 5-minutes, you will know your current strengths when it comes to awards and exactly what you need to do to win.

And head to our blog for our awards tips, latest industry insights and awards news.

Contact Us

Contact us now to find out which awards you could be winning.

Contact Us

Sign up for our newsletter

You might also like