Top 10 Business Awards & Recognition Predictions for 2023

Top 10 Business Awards & Recognition Predictions for 2023

Top 10 Business Awards & Recognition Predictions for 2023

Industry Insights

By Donna O’Toole

The awards industry has been on a huge journey over the last few years, and it shows no signs of slowing down. Here are my top 10 business awards and recognition predictions in 2023 and what the future holds for big brands, SMEs, entrepreneurs, and the awards organisers who recognise and celebrate them.

1. Awards that showcase the ‘Employer Brand’ will become a no.1 priority

One trend that I predict will continue to gain popularity is the recognition of businesses for their “employer brand.”

With the cost of hiring and retaining top talent becoming increasingly expensive and competitive, businesses need to clearly demonstrate their values and culture in order to attract and retain the best employees.

Winning awards for their employer brand sends a strong, positive message to potential hires that the company is a great place to work, offers an exceptional employee experience, and invests in learning and development.

We know this to be true because our own clients have reported that winning awards for their employer brand immediately increased job applications by 30% and significantly improved the quality of talent applying.

2. Awards that give access to finance and investment connections will be pivotal to supporting growth and innovation

Another area that will likely become more prominent in awards programmes is the recognition of businesses that have a strong financial model and a considered approach to growth.

While many awards organisers adjusted criteria to be more lenient due to the financial impact of the pandemic and ongoing financial crisis, it’s important now to shift our focus to what has been achieved (even if that is purely survival) and celebrating the successes of today.

Awards programmes that consider a business’s financial performance can be pivotal to helping leaders and teams polish their pitch and will even expedite investment. Awards supported by financial institutions, investors, and industry leaders often provide valuable connections and wider benefits for entrants (even if you don’t win!).

Our clients have reported that being a finalist or winner in these types of awards has led to offers of finance that they were previously unable to obtain.

3. Entrepreneurs will stand out in business awards competitions as they lead a new revolution

Since 2020 we’ve seen an insurgence of new entrepreneurs who took the opportunity to take control of their futures and launch that dream venture. They say there’s nothing like a crisis for sparking a change, and wow, have we seen some changes!

These are the challengers and disruptors whose ideas are changing the world.

So I’m delighted to see that awards categories for entrepreneurs, families and small businesses have grown and grown over the last few years, recognising them as the lifeblood of our economy.

As more and more entrepreneurs realise the significance of growing their profile and taking control of their own reputation, winning awards is becoming increasingly important to their success – and organisers of the biggest awards will continue to ensure they have relevant categories available for them to fairly compete in and recognise their achievements.

4. Awards recognising excellent Customer Experience will continue to drive industry standards

Another trend that is expected to continue is the recognition of businesses for their customer experience.

If there’s one award that every business wants, it’s one that shows new and existing customers that they are the best company to buy from in their industry because they care about their customers.

Winning awards that demonstrate credibility, trustworthiness, and excellent customer service can be especially valuable for relatively new businesses or those in industries where customer experience is a constant challenge, such as telecoms, travel, utilities, communications, and healthcare.

These types of awards are setting the pace, raising customer expectations, and actively driving industry standards by giving the very best businesses a clear platform to stand out from the competition.

5. Awards will provide real proof of impact in Learning & Development

Since the pandemic, we have been thrust into a wave of new learning and development experiences. Businesses had to adapt fast to a new wave of flexible, hybrid working conditions, and their people had to learn to do their jobs in new and very different ways.

These changes have set standards for a new norm, and we’re now seeing the results thanks to a combination of exceptional teams putting new processes into action, often hand-in-hand with a bigger digital transformation of the business.

We have seen more L+D and HR teams from public services embrace business awards and recognise their often extremely difficult work – and we will continue to do so.

Awards that celebrate these changes are helping to prove the commercial success and impact of continuous learning in every sector, which can often be overlooked in favour of the departments that ‘shout louder (like products, sales and marketing). It’s these award-winning teams who will drive continuous innovation in 2023.

6. Awards will promote new workplace standards by recognising the businesses truly putting their people first

A few years ago people shouted about their ‘people culture’ when their business had a popcorn machine, a pool table and paid for the odd boozy day out. Today, we know that one bowl of fruit does not make for a happy culture or a progressive workplace.

New awards recognising holistic, tech-enabled, flexible workplace cultures, and celebrating true diversity and inclusion, ingenious workplace design, improved human and organisational performance, widely supported mental, financial and personal health and well-being will set the standards and promote the continued improvement of workplaces across the world.

7. Awards recognising ‘good’ social and environmental behaviours will continue to improve sustainability goals

Once upon a time it was expected that only large businesses needed to do something ‘good’ out there in the world (to offset all that big money they were making). This expectation has changed for the better and now applies to all.

The majority of awards now recognise and celebrate social responsibility and altruism at every stage and level of business (whether it’s in the criteria or not).

From the smallest startups who are following their purpose by donating their time, expertise or a percentage of profits to those less fortunate, to the largest global organisations that have a fully developed Corporate Social Responsibility strategy and are making huge strides towards Net Zero – responsible business behaviours stand out.

No matter the size or sector of the business, living and breathing a sustainable vision and demonstrating its impact will be paramount to both awards and business success in 2023.

8. International awards programmes will drive international business performance

Another trend that is not going away is the celebration of businesses across global regions.

As more businesses than ever import and export, expand in size, shape and territory, and buy and sell their wares in the global marketplace, so too will they be celebrated by global awards programmes.

Thanks to the pandemic, many global awards programmes adopted hybrid processes so that international entrants could be welcomed without the time and cost or potential health restrictions of travelling. The most popular format today for these events is a combination of online entry, video-based presentations and in-person or hybrid ceremonies, we predict this will continue to grow in 2023, delivering all the awards benefits to all the entrants, no matter where they are in the world.

9. Awards will celebrate the true human impact of new digital technologies

There’s no getting away from digital and technological development. Just as we think we’ve seen the ‘next best thing’ come along, it’s swiftly usurped by the next ‘next best thing’.

Over the last few years, this has been reflected in new tech-based awards and categories, which I predict will continue to grow in 2023. We now have awards for every type of tech you can imagine – fintech, greentech, edutech, proptech, insuretech, martech, entech, meditech, and the list goes on.

From AI to Apps, to the proprietary platforms that ‘do it all’, the data they provide and the cyber-security they deliver, we will celebrate their success with awards. But the pathway to the winning podium just gets tougher – so the secret to winning will not just be in how they work or the value they have delivered, but how they define the true impact of their technology.

10. Awards ceremonies will deliver even bigger business value in 2023

Over the past few years, awards organisers have had the challenge of their lives.

In 2020, they developed new pandemic-proof online ceremonies.

In 2021, some of these programmes tentatively came back to a live event (depending on lockdowns) and naturally caution was exercised at every level, from health and safety to costs and bookings. People who attended the ceremonies in person took them seriously and safely, but were so happy to see each other and just to be ‘out’ that just being present in the room was celebration enough – we chatted and laughed and enjoyed being sociable once more.

In 2022, people were really ready to party! Many awards ceremonies had their biggest presence ever, the champagne flowed as finalists joined together in the biggest business award celebrations of their lifetime.

So what’s in store for 2023 award events? I know all of the best awards organisers continually evaluate what entrants want and strive to offer a hugely valuable event, so I can’t wait to see new ideas at events, more emerging talent, greater diversity, wider impact for winners, and more individuality celebrated, and I’m certain we are in for some unforgettable surprises.

Winning Awards in 2023

All in all, there is no doubt that awards will continue to play a vital role in the success of businesses of all sizes in 2023. Why?

Because research shows that employees recognised with awards are more engaged and stay longer.

Brands recognised with current awards gain more customers than the brands without.

And overall, award-winning businesses have a higher turnover than their competitors even five years after winning (references all in my book).

So, even whilst we live through what feels like a perma-crisis, there are many ways to create a positive impact on your business, team and project by recognising and celebrating excellence in areas such as employer brand, financial performance, innovation, customer experience, diversity and inclusion, technology and more.

And our industry awards programmes are ready to provide another valuable year of opportunities for you to differentiate and stand out in a crowded global marketplace, so that you can accelerate your success in 2023.

To start your winning journey join my next FREE Awards Strategy workshop here.

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2019 New Year’s Honours List

2019 New Year’s Honours List

Congratulations to the 1148 who people have started the New Year with an incredible accolade; an honour from The Queen in the 2019 New Year’s Honours List. The list features celebrities, sports professionals and extraordinary individuals, honouring them for their achievements, dedication to charity, and outstanding work in their chosen industries.

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Who was recognised in the New Year Honours List 2023?

Who was recognised in the New Year Honours List 2023?

Who was recognised in the New Year Honours List 2023?

Industry Insights

By Donna O’Toole

New Year Honours List 2023

The much-anticipated New Year Honours List has now been revealed and includes 1,107 inspirational individuals on the main list who have made an outstanding contribution in their respective fields, such as the Armed Forces and the sporting arena. An additional 141 people were recognised by the Foreign Office for services to the UK from overseas and internationally. Honours range from the Companion of Honour and the Order of the Bath, through Knighthoods and Damehoods, to CBEs, OBEs, MBEs, and the BEM.

There is always a lot of media hype around the celebrities who receive honours, but it’s brilliant to see hundreds of our community heroes recognised in the List. These are the ‘everyday’ people who use their time, skills, and incredible spirit to give back to their fellow humans, professions, industries and communities in one way or another – and often despite their own personal battles. In fact, the majority of the main list recipients (60%) are people who have been recognised primarily for having undertaken outstanding work in their communities – either in a voluntary or charitable capacity.

 

Who received an Honour?

Demonstrating that it’s never too early or late in life to make an impact, there are many heart-warming examples of recognition for young and old alike. At one end of the age spectrum, 18-year-old Dara McAnulty from Annalong, Co Down (below), received a BEM for his environmental work and help for people with Autism Spectrum Disorder, whilst the oldest recipient of the BEM was 100-year-old Peter Offord Davies, who was recognised for his work as a reading volunteer at Dean Valley Community Primary School.

Dara McAnulty

 

Campaigners & Community Heroes

A Cambridgeshire nanny who raised almost £200,000 and delivered essentials for people fleeing war-torn Ukraine was recognised – Louenna Hood received a BEM for her exceptional work.

Rachel Riley, the Countdown presenter, has been made an MBE for her efforts to raise awareness of the Holocaust and combat antisemitism.

One of the last surviving female members of the French section of the Special Operations Executive, 96-year-old Noreen Riols, has dedicated her MBE to the memory of her late “comrades”.

An MBE was awarded to Marie McCourt, who campaigned to make it harder for killers and paedophiles who hold back information on their victims to receive parole – this culminated in Helen’s Law being brought in following Helen McCourt’s murder in 1988.

 

Business Leaders & Entrepreneurial Excellence

Amongst those recognised for their contributions to business are Julianne Ponan (below), who was awarded an MBE for services to business, exports and people with allergies. The founder of Creative Nature – a successful top 14 allergen snack business that now exports to over 16 countries around the world – has done outstanding work to educate others about the risks, dangers and realities of living with allergies and anaphylaxis.

Julianne Ponan

The Chairman of FinTech Scotland, Stephen Ingledew, has become an OBE for services to establishing the Financial Technology Sector in Scotland as part of his influential 40-year career in the industry. He’s worked tirelessly to make the financial world more open, creative and inclusive through innovation and progressive working methods.

Jack Churchill and Toby Sutton, the co-founders of Scanning Pens – an organisation that provides portable text-to-speech pen scanners which empower young and adult readers by giving them the tool to access printed text anywhere, instantly – were both awarded OBEs for services to international trade and people with special educational needs and disabilities.

 

Sporting Honours

The sporting highlight of the year for many people was the Lionesses triumph at the 2022 European Championships (below) – the first major tournament success for a senior England team since the men’s 1966 World Cup success. Three of the team’s star players were awarded MBEs including Lucy Bronze, Ellen White and Beth Mead, who also was victorious at the BBC Sports Personality of the Year 2022. Team captain Leah Williamson was made an OBE, while their Dutch head coach Sarina Wiegman received an honorary CBE in the Foreign Office list.

England's Lionesses

Elsewhere, Pat Jennings was made a CBE for his football and charity service in Northern Ireland, and the captain of Scotland’s team, Andy Robertson, received an MBE to recognise his work for charity and with young people.

Gold medal-winning Olympic heptathlete Denise Lewis – now the president of Commonwealth Games England – was awarded a damehood. 

 

Entertaining the Nation

Brian May (below), the Queen guitarist who played God Save The Queen on Buckingham Palace’s roof during the Golden Jubilee celebrations, was knighted for services to music and charity following over 50 years in one of Britain’s most popular rock bands. In addition to his musical exploits, Brian is an astrophysicist and animal welfare campaigner.

Brian May

Comedian Frank Skinner was awarded an MBE for services to entertainment, while Merseyside-born actor Stephen Graham was made an OBE.

 

The Power of Recognition

So what can this kind of recognition really do?

Recognition conveys appreciation. It says thank you. It shows gratitude. It builds relationships. It inspires innovation. And ultimately, it drives people forward with more vigour than ever to do even more good in the world.

We see the impact of recognition in the workplace all the time – a study revealed that employees who are given recognition show:

26% increase in engagement
22% increase in effectiveness
33% increase in innovation

ALSO:

88% of employees who were recognised for their contribution said they were more motivated and inspired to do even better work. It’s not about doing something just to get recognised, it’s about being altruistic and using what you can to make a change and have an impact.

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2019 New Year’s Honours List

2019 New Year’s Honours List

Congratulations to the 1148 who people have started the New Year with an incredible accolade; an honour from The Queen in the 2019 New Year’s Honours List. The list features celebrities, sports professionals and extraordinary individuals, honouring them for their achievements, dedication to charity, and outstanding work in their chosen industries.

read more

The Marketing Society Awards

The Marketing Society Awards

The Marketing Society Awards

Awards to enter NOW

By Donna O’Toole

Launched in 1985, the Marketing Society Awards set the standard for marketing excellence in the UK.

If you’ve got an inspirational marketing story that demonstrates outstanding creativity and effectiveness – whilst helping to drive growth and ROI – then this is the perfect place to showcase your project.

 

Marketing Society Awards

 

With nothing to lose and everything to gain, you could be celebrating in style at the awards night. The awards are judged by elite marketers who are all working at the leading edge of marketing – together they represent a cross section of the most successful brands in the UK. The judging panel is led by The Marketing Society’s President Syl Saller, Executive Coach NED.

 

Winners from Marketing Society Awards

 

Who can enter The Marketing Society Awards?

Entries are sought from brands and agencies who can demonstrate the power of marketing excellence on their business. As some of the categories are split into different turnover groups, you will only be competing against businesses of a similar size.

 

How many different categories are there?

A total of 22 categories are now open for entry, including:

  • Brand Communication (Large: £15m+)

  • Brand Communication (Medium: £5m – £14m)

  • Brand Communication (Small: Under £5m)

  • Brand Evolution

  • Creative Use of Media

  • Brand Purpose

  • Effective Use of Insight & Data

  • Not for Profit Marketing

  • Business to Business (Large: £15m+)

  • Business to Business (Small to Medium: Under £15m)

  • Innovation

  • Customer Engagement & Experience

  • Employee Engagement & Experience

  • Effective & Impactful Strategy

  • Successful & Effective Partnerships

  • Best Scale Up Business

  • Best Agency Team

  • Best Brand Team

  • Marketing for Positive Change

  • Campaign of the Year

  • Future Leader

  • Inspirational Marketing Leader

 

When do entries close?

The deadline for entry is Friday 17 March 2023.

Marketing Society Awards trophies

If you are interested in entering but feel you would like some support to raise your chances of success, we are here to help you. We can take care of your entry from start to finish, working with you to put together your award-winning story whilst providing expert insights throughout.

Get in touch with us today to discover how we can help you to get the recognition you deserve at The Marketing Society Awards.

Get in Touch

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2019 New Year’s Honours List

2019 New Year’s Honours List

Congratulations to the 1148 who people have started the New Year with an incredible accolade; an honour from The Queen in the 2019 New Year’s Honours List. The list features celebrities, sports professionals and extraordinary individuals, honouring them for their achievements, dedication to charity, and outstanding work in their chosen industries.

read more

The Business Book Awards

The Business Book Awards

The Business Book Awards

Awards to enter NOW

By Donna O’Toole

If you’ve shared your industry or market knowledge, experience and expertise in published book form, then you’ll definitely want to showcase your work in the prestigious Business Book Awards in partnership with Pathway Group.

 

Business Book Awards

 

Culminating in a glitzy gala dinner in London on Tuesday 16 May 2023, these annual awards are highly sought-after and highlight leadership, change and sustainability in business through the promotion of quality business books.

 

Gala dinner

 

Established in 2017 by the co-founder and Managing Editor of Rethink Press, Lucy McCarraher, the Business Book Awards offer industry-wide recognition to new and established authors writing on a range of subjects for a diverse readership. There are no barriers to entry and entries are welcomed from UK publishers and authors for all categories; and from authors living or published overseas in the International category. Each year, over 250 entries are typically received.

 

Who can enter the Business Book Awards?

If you’ve published your business book between 1 January to 31 December 2022 then you are eligible to enter the Business Book Awards. Participants are required to complete a form which is used to assess their application, as well as four copies of their book which are given to the judges to read.

The judging panel is made up of experts from business, writing, publishing and other related fields, with expertise in their relevant category.

 

How many different categories are there?

A total of 14 categories are now open for entry, including:

  • Start Up / Scale Up
  • Sales & Marketing
  • People, Culture & Management
  • Diversity, Inclusion & Equality
  • Change & Sustainability
  • Leadership
  • Business Self-Development
  • Work & Life
  • Wellness & Wellbeing
  • Short Business Book
  • Specialist Business Book
  • Business Journey
  • Smart Thinking
  • International Business Book

The overall Business Book of the Year is chosen from the category winners.

 

When do entries close?

The deadline for entry is Sunday 12 February 2023, with print copies of each book to be with the organisers by Monday 20 February 2023 in order for judging to commence.

If you are interested in entering but feel you would like some support to raise your chances of success, we are here to help you. We can take care of your entry from start to finish, working with you to put together your award-winning story whilst providing expert insights throughout.

Get in touch with us today to discover how we can help you to get the recognition you deserve at the Business Book Awards.

Get in Touch

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2019 New Year’s Honours List

2019 New Year’s Honours List

Congratulations to the 1148 who people have started the New Year with an incredible accolade; an honour from The Queen in the 2019 New Year’s Honours List. The list features celebrities, sports professionals and extraordinary individuals, honouring them for their achievements, dedication to charity, and outstanding work in their chosen industries.

read more

The Great British Business Heroes

The Great British Business Heroes

The Great British Business Heroes

Inspirational new awards

By Donna O’Toole

New to 2022, we want to shine a light on a highly valuable awards initiative: The Great British Business Heroes Awards.

The Great British Business Heroes awards have a desire to recognise and reward those who are making hugely positive differences and contributions to support others to succeed in what is an increasingly worrying economic climate.

The Great British Business Heroes Awards

The initiative will celebrate businesses and individuals who are making life easier for small businesses and entrepreneurs and driving their future growth.

Are you a business hero?

After surviving the devastation that COVID-19 caused, businesses are now facing an energy crisis and a looming recession, making life increasingly difficult for those who work so incredibly hard to keep their business afloat.

What we have seen in this complex time, is businesses and individuals stepping forward to ease the struggle with amazing strategies and support systems; so despite not necessarily being able to resolve all the issues that small businesses and entrepreneurs face – they do their part to make life more comfortable. Are you one of these heroes?

The Great British Business Heroes awards has a range of impressive categories to celebrate businesses that go above and beyond:

  • Accountancy Provider of The Year
  • Legal Support Provider of The Year
  • University of The Year
  • Accelerator and Incubator of The Year
  • Business Banking Provider of The Year
  • Business Growth Initiative of The Year
  • Business Podcast of The Year (In Support of Small Businesses)
  • Business Support Team of The Year
  • Communications Provider of The Year
  • Corporate Venturing of The Year
  • Digital Initiative of The Year
  • Digital Transformation Support of The Year
  • Diversity and Inclusion Initiative of The Year
  • Financial Product Provider of The Year
  • Further Education College of The Year
  • HR Provider of The Year
  • Investment Platform of the Year
  • Investor of The Year
  • Local Authority of The Year
  • Marketing/Creative Provider of The Year
  • Seed VC of The Year
  • Small Business Membership Organisation or Club of The Year
  • Technology Provider of The Year
  • Unsung Hero of The Year
  • Workspace of The Year
  • Young Business Support of The Year
  • Zero Carbon Support of The Year

With 5.5 million small businesses in the UK, making up to 99.9% of the business population in 2021, it is imperative that there is support, and that those providing it get the recognition they deserve.

If you’re a UK business that has done your part to help businesses in need, then this new award is the perfect opportunity to recognise your team and your impact so that you can help more people and keep being a business hero!

The Great British Business Heroes awards are currently open with the closing date for applications set for Friday 18 November and the shortlist announcement set for just over a week later. Judging for the event will happen from December through to February 2023, finishing with the exciting award Finals in March 2023.

If you are interested in getting involved but feel you would like some support to raise your chances of success, we are here to help you. We can take care of your entries from start to finish, working with you to choose the best categories and put together your award-winning story whilst providing expert insights throughout.

Get in touch with us today to discover how we can help you to get the recognition you deserve.

Get in Touch

Share
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Contact us now to find out which awards you could be winning.

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You might also like

2019 New Year’s Honours List

2019 New Year’s Honours List

Congratulations to the 1148 who people have started the New Year with an incredible accolade; an honour from The Queen in the 2019 New Year’s Honours List. The list features celebrities, sports professionals and extraordinary individuals, honouring them for their achievements, dedication to charity, and outstanding work in their chosen industries.

read more

Dress to Impress this Awards Season

Dress to Impress this Awards Season

Dress to Impress this Awards Season

Dressing for an Awards Ceremony

By Donna O’Toole

Are you off to an awards ceremony over the next few weeks?
Is it your first time at an awards event?
Are you planning what to wear on the big night?


Fear not… we’re here to ensure you rock up feeling confident on your big night. Follow our helpful tips and you might even steal the show!

TAKING TO THE STAGE
If you get the opportunity to either present or collect an award this is your moment to shine, enjoy every second and don’t be afraid to bring your personality and make that moment work for you!

EVENT TYPE
What you should wear is heavily dictated by the type of event, and all of this information should feature on the invitation. 

DRESS CODE
Some of the most common dress codes you’ll see on an event invitation are listed here – but nowadays we’re pleased to see a lot more freedom, creativity and self expression celebrated even at the most formal ceremonies. It’s also a wonderful time to share your traditional cultural dress codes too, so don’t let an awards invitation or dress code put you off sharing the outfits that are special to you. 

Business: This is often the code for a daytime event with awards presentations, wear what you would feel comfortable wearing to work or to another business event. 

Cocktail: The traditional cocktail wear is dresses just above or below the knee, and suits, but not necessarily jackets and ties.

Formal: Longer length gowns and dresses or a complete suit with a tie.

Black Tie: Black Tie tends to be the most very formal dress code, but either cocktail length or full-length dresses, jumpsuits or complete tuxedos are welcomed.

What to wear to an awards ceremony

ACCESSORIES
Most awards events give you the opportunity to party at the end of the night, so don’t be afraid to take a pair of comfy shoes to dance the night away. A lot of networking and business is also conducted at awards nights, so think about creating a digital business card with a QR code so you can quickly connect and keep in touch. Other than that just have your phone at the ready for some fabulous event selfies and team pictures, these can be hugely valuable to share your success on social and with your team.

INDUSTRY TYPE
Dress code can also vary according to the type of industry that the event is being held for. For example, at media and creative awards nights (such as design awards), there’s often a more relaxed or alternative take on evening wear. It can even be a night to showcase your flair and newest designs. On the other hand, if you are attending an awards night for a corporate company, a more traditional environment may lead to a more traditional dress code. Entrepreneur awards give you a great chance to show off your personal brand through your style choice if that’s your thing, or to stay traditional, whatever feels best for you. 

Ultimately, the most important thing is you can be you and just focus on celebrating with your colleagues on your big night out!

Share
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2019 New Year’s Honours List

2019 New Year’s Honours List

Congratulations to the 1148 who people have started the New Year with an incredible accolade; an honour from The Queen in the 2019 New Year’s Honours List. The list features celebrities, sports professionals and extraordinary individuals, honouring them for their achievements, dedication to charity, and outstanding work in their chosen industries.

read more

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