Is Your Award Entry Irresistible?

Business Awards

By Donna O’Toole

Is your award entry irresistible?

I recently attended an excellent training day led by Shine. The similarities in our industries are clear, whether bidding for high-value commercial contracts worth millions or even billions of pounds  or aiming to win high-level industry awards, the passion we put into making sure our clients win is palpable.

During the day I was inspired by a discussion around ‘the seduction of sales’. The theory being that no matter what we are selling, be that our product, our services, or even ourselves via our CV, we need to ‘seduce’ the reader/judge/panel/decision-maker into choosing our bid, or in our case, our award entry.

This struck me for two key reasons.

  1. Because I am quite bored of reading advice that your award entry should be ‘compelling’ – in this highly competitive world where everyone is striving to be the best, I wonder if ‘compelling’ is no longer enough. Your award entry needs to be irresistible.
  2. Because too often I believe businesses and people are ‘seduced’ into entering awards that just won’t work for them in delivering either success or value. There should be a strategy behind your awards initiatives if you really want to create sustainable success.

Now I’m a true advocate of putting values at the front of any pitch. And I believe that a values-led approach, backed up by undeniable data and substantial evidence, will allow you to deliver your award entry or presentation with the passion you need to truly ‘seduce’ your audience into choosing your pitch.

So I was delighted to find that my takeaways for the day met with my own intuitions on how best to approach a winning pitch. And I came away proud of the passion that we put into every brand story we tell, every awards journey we make, and every positive awards result we are behind.
If you’re thinking about whether your brand story could be picked by a panel of judges ask yourself this; if I was the judge of this award, would I find this entry truly irresistible?

 

Share
Free Consultation

Contact us to book your free awards or personal branding consultation.

Contact Us

Latest Tweet

Sign up for our newsletter

You might also like

How to Write a Winning Award Entry

How to Write a Winning Award Entry

Writing an award entry can be difficult but lucky for you we have lots of experience writing and judging entries. Here are our 5 top tips to help you write a winning award entry.

read more
Are Business Awards Worth it?

Are Business Awards Worth it?

We live and breathe awards. And we wouldn’t do this if we didn’t think it was worth it. But we understand your scepticism. So why are business awards worth it?

read more
First Impression Training: Training to Win

First Impression Training: Training to Win

“I booked myself onto what is considered the Awards Training Masterclass, run by the fabulous Donna O’Toole, CEO of August Consultancy, to learn all the tricks and tips for writing an award winning entry”

read more