Personal Branding for Business Leaders and Entrepreneurs
By Donna O’Toole
We were honoured to be invited to the Natwest Entrepreneur Accelerator Brighton Hub to talk about the importance of awards for personal branding and thought leadership.
Hosted by Natwest Entrepreneur Development Manager Kristina Pereckaite, the #PowerUp your Personal Brand event was a wonderful opportunity to talk to aspiring entrepreneurs and business leaders, giving them actionable takeaways to improve their personal brands.
WINNING AWARDS TO BUILD YOUR PERSONAL BRAND
August CEO Donna O’Toole took to the stage to inspire the room to take their personal branding seriously and enhance their reputation!
Donna shared her entrepreneurial story and demonstrated how you can use your unique story and business results to win awards and raise your profile, no matter the size of your business.
Gaining external credibility and recognition from awards verifies your achievements and gives you third-party credibility, which instils trust in your expertise and ultimately business. Winning awards gives you valuable PR opportunities, fantastic networking events, and provides a step-up to the next level in your entrepreneurial journey.
PERSONAL BRANDING 101
The panel consisted of five personal branding gurus. All focusing on their own area of expertise;
- Donna O’Toole our very own awards expert, talked the audience through getting into the right awards competitions and how to write your entry for the best chance of winning.
- Kerry Watkins founder of Social Brighton ran-through some thought-provoking activities about the impact of personal LinkedIn profiles on your personal brand.
- Jude Bolton, founder of Speaking Works demonstrated the importance of voice, breathing and balance when public speaking or presenting in business pitches.
- Louise Stevenson, CEO of Speakeasy Coaching demonstrated how to exude confidence when speaking, and how to inject humour for audience engagement.
- Personal Branding Coach Vicky Booker explained how physical appearance (clothes, make-up, grooming etc.) impacts on how you are perceived, and what message your image gives to prospective customers and partners.
It was great to hear from each one of the fantastic speakers. Everyone in the room was excited to take their hints and tips and start improving their personal brands and we are looking forward to seeing the accelerator entrepreneurs start winning awards for their achievements soon!
Sign up for our newsletter
You might also like
Happy New Year! And congratulations to the 1097 people who are starting 2020 with a huge accomplishment: receiving an honour from The Queen.read more
The Queen’s Birthday Honours List 2019 has seen 1073 individuals recognised for their fantastic personal achievements. Here is this year’s roundup…read more
Congratulations to the 1148 who people have started the New Year with an incredible accolade; an honour from The Queen in the 2019 New Year’s Honours List. The list features celebrities, sports professionals and extraordinary individuals, honouring them for their achievements, dedication to charity, and outstanding work in their chosen industries.read more
The honours system rewards people for their outstanding achievements, those who have shown great commitment to serving and supporting Britain, and those who have demonstrated exceptional service to their industries, communities and professional disciplines.read more