Winning awards has a powerful impact

Winning awards has a powerful impact

Winning awards has a powerful impact

Industry Insights

By Donna O’Toole

SUCCESS BREEDS INTEREST AND AWARENESS

As we reflect on an unforgettable Summer Olympics – during which Team GB won a total of 65 medals to equal their achievement from London 2012 – we are left with the lasting, valuable and hugely positive impact that high-level achievements and recognition has on the audience and wider community.

This includes increasing revenues, widening participation, and even raising brand awareness. Just some of the influence that our medal-winners have had on the world includes:


INCREASED SALES

Following Tom Daley’s fantastic Gold from the synchronised 10m platform diving (with Matty Lee), he took to social media to reveal a knitted Team GB ‘pouch’ (below) that he had created to house his prized medal.

The result?
Hobbycraft sales for the subsequent week were up by 25% compared to the previous one, after many people were influenced to take up knitting – all due to the media exposure that Tom’s handiwork had generated.

 


INCREASED PARTICIPATION

Kye Whyte (Silver) and Beth Shriever (Gold) picked up much-deserved medals in the BMX racing, and really touched the hearts of our nation with their joyous collective celebration. Pictures of their joint success travelled far and wide across the world.

The result?
There has been a surge in interest at BMX clubs around the country, as people of all ages rushed out to participate in a sport that had been made ‘cool’ by our Olympics stars. Two days after Kye had won his medal, all 70 bikes and helmets at Peckham BMX Club had been hired out. The local council is now looking to extend the number of weekly sessions there from three to five, due to the overwhelming demand.

 


INCREASED AWARENESS

In one of the most iconic moments of the Games, 13-year-old Sky Brown took a Bronze medal home from the Skateboarding discipline with an assured and thoroughly professional display – despite her tender years.

The result?
Since Sky competed in the inaugural Olympic Skateboarding competition, there has been a 20% rise in searches for lessons on the Skateboard GB website as the sport gains popularity.

 


These examples provide clear evidence that winning prestigious awards in the sporting world can – and does – have a significant impact on participation and sales.

Exactly the same is true in the business community.

Award-winning businesses can generate a considerable increase in interest through their achievements, leading to greater brand awareness, more investment and higher turnover (plus many other benefits). In fact, businesses with awards typically experience a 63% increase in turnover compared to those without.

So, it’s time to stop waiting and start winning. Look forward to reaping the rewards of your successes as you grow your business profile and take the awards world by storm!

 

FREE AWARDS STRATEGY GUIDANCE

If you would like to increase your chances of awards success, we recommend attending our next Awards Strategy session, where you will benefit from a wealth of useful tips and pointers about how to pick the awards you could win and build an effective awards strategy for your business.

Click here to secure your FREE place on our next session, which takes place on Thursday 9 September 2021 at 1.00pm.

 

DISCOVER MORE

To find out more about the awards industry and how we work, head over to our handy FAQs page. Here, you’ll find eight different sections covering everything you need to know to begin your journey.

If you have a specific awards enquiry, simply complete our online form to contact us, and we’ll be in touch as soon as possible.

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Awards Open in August 2021

Awards Open in August 2021

August 2021 - Awards Open

Awards Open in August 2021

Awards News

By Donna O’Toole

It’s August and the Summer Holidays are in full swing. It’s the ideal time to stop waiting and start winning awards! Here’s your selection of awards that are currently open for entries:

AWARDS OPEN NOW

The SME National Business Awards

Now in its 5th year, the SME National Business Awards recognise the industrious, hardworking and enterprising SMEs nationally. Open to small and medium businesses with a workforce of 250 employees or less, these awards celebrate innovation and achievement across many sectors

Among the 21 categories available are ‘Positive Impact Award‘, ‘Employer of the Year‘ and the ‘Business Person of the Year‘.

Deadline: Wednesday 25 August 2021

READ MORE

 

The Stevie Awards for Women in Business

The long-established Stevie Awards for Women in Business are one of the leading business awards for female entrepreneurs, executives, employees and the organisations they run.

Amongst the numerous categories offered in 2021 are ‘Female Entrepreneur of the Year‘, ‘Mentor or Coach of the Year – Business‘ and ‘Social Change Maker of the Year‘ (new for this year).

Deadline: Wednesday 25 August 2021

READ MORE

 

The Drum B2B Awards

The highly regarded Drum B2B Awards celebrate the exceptional B2B marketers that bring creativity to their business campaigns. The awards are open to B2B agencies, clients and companies based anywhere in the world.

A wide range of categories can be entered – including 13 new categories for 2021, such as ‘Best Response to Change‘ and ‘Best B2B Solutions Provider‘ in addition to original categories like ‘Best PR Campaign‘ and ‘B2B Brand of the Year‘.

Deadline: Wednesday 1 September 2021

READ MORE

 

The UK Coaching Awards

The UK Coaching Awards is a unique opportunity for the sport and physical activity industry to honour and reward the work of great coaching across all levels in the UK, recognising the contribution that coaches make in transforming lives in communities across the country.

Amongst the 11 categories available are ‘Changing Lives Award‘, ‘High Performance Coach of the Year‘ and ‘Coach Developer of the Year‘.

Deadline: Monday 13 September 2021

READ MORE

 

The International Business Excellence Awards

These annual awards welcome initiatives from any organisation – from SMEs to large corporations, from B2B to B2C, private companies or public – no matter the size and scope of your organisation.

Amongst the 18 categories offered in 2021 are ‘Best Business Response to the Crisis‘, ‘Best Marketing or PR Agency‘ and ‘Best Sustainability Initiative‘.

Deadline: Friday 24 September 2021

READ MORE

 

ARE YOU READY TO BECOME AN AWARD-WINNER?

To inspire you, we have curated lists of awards you could be winning in your industry or profession.

Click here to take a look, or get in touch if you would like us to choose the categories you are most likely to win and do all the work for you.

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Awards Open in August 2021

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Enter and win business awards to raise your profile and grow your business. Here are some awards to enter in August 2021. Stop waiting, start winning.

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Adopt ‘The Athlete’ Mentality to Strike Gold and Win Awards

Adopt ‘The Athlete’ Mentality to Strike Gold and Win Awards

Adopt ‘The Athlete’ Mentality to Strike Gold and Win Awards

Industry Insights

By Donna O’Toole

THINK LIKE AN ATHLETE… WIN LIKE AN ATHLETE

With the much-anticipated Tokyo Summer Olympics finally here, it’s time for the world’s elite athletes to showcase their talents to the millions watching around the world. It’s the culmination of many years’ training and dedication in the quest for one moment of glory, the ultimate sporting award – an Olympic gold medal, and a legacy that guarantees their place in sporting folklore.

Considering what’s at stake, it’s hardly surprising that Olympic hopefuls put everything into their mission to succeed. No stone is left unturned. Nothing is overlooked. It’s all or nothing.

It shouldn’t be any different in the awards industry, however many entrants are failing to prepare like an athlete and are subsequently destined to taste defeat instead of victory. Of the 10 Awards Personas out there, only one typically wins – time after time – ‘The Athlete’.

Ultimately, The Athlete will enjoy much greater success due to their logical and carefully planned approach, combined with a winning mindset and a tenacious personality. The Athlete:

  • Knows what they want to achieve and what they need to do to get there
  • Plans, prepares and trains to win the top award – no matter how long it takes
  • Has a winning mindset that lets them jump hurdles and keep going until they succeed

So, to ensure you have every chance of scooping the prestigious award that you’re considering (your ‘gold medal’), then it’s time to stop waiting and start behaving like a winner – just like those determined and committed athletes in Tokyo.

 

FREE AWARDS STRATEGY GUIDANCE

If you would like to become ‘The Athlete’ and increase your chances of awards success, we recommend attending our next Awards Strategy session, where you will benefit from a wealth of useful tips and pointers about how to pick the awards you could win and build an effective awards strategy for your business.

Click here to secure your FREE place on our next session, which takes place on Thursday 5 August 2021 at 1.00pm.

 

DISCOVER MORE

To find out more about the awards industry and how we work, head over to our handy FAQs page. Here, you’ll find eight different sections covering everything you need to know to begin your journey.

If you have a specific awards enquiry, simply complete our online form to contact us, and we’ll be in touch as soon as possible.

Share
 
Contact Us

Contact us now to find out which awards you could be winning.

Contact Us

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Could you be Eligible for a Queen’s Honour?

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The Freedom to Win Awards

The Freedom to Win Awards

The Freedom to Win Awards

Industry Insights

By Donna O’Toole

‘FREEDOM’ TO WIN AWARDS

As we celebrated ‘Freedom Day’ to signify a return to some sort of normality for the UK, there is a sense of optimism that the business world is – finally – getting back on its feet.

The feeling of being free to express yourself once again has a definite parallel with the awards industry, where virtually all businesses are potentially eligible for a range of different awards – the opportunity to showcase your unique achievements and impact is there for the taking and all it takes is that leap of faith to start your awards journey.

However, with thousands of awards and individual categories out there, it’s a real minefield if you’re not sure which awards are right for you to meet your business’s core goals. That’s where we can help.

CRAFTING A BESPOKE AWARDS STRATEGY

With a clear awards strategy, becoming an award-winner will help you achieve your core business goals.

Our research shows that businesses with a bespoke annual awards strategy win more awards than those without. We will work with you on a one-to-one basis to plan your unique route to awards success. We will then present a detailed awards strategy that will kickstart your awards journey and raise your profile across your industry and beyond.

You will benefit from:

  • Full awards assessment, research and analysis
  • Exclusive awards insights
  • Guidance on which awards you have a good chance of winning, and why
  • Detailed information for planning and budgeting for each award

Then, with a full understanding of your best awards opportunities, you can either choose to work on all the award entries and presentations yourself, or instruct us to substantially increase your chances of winning and save you hours of valuable time by selecting one of our full awards service packages.

WORK WITH A LEADING AWARDS AGENCY

With extensive experience at getting recognition for our clients – in all sectors – we are well-placed to look after your awards needs. If you would like to learn more about getting a bespoke awards strategy created for your business, simply click here.

DISCOVER MORE

To find out more about the awards industry and how we work, head over to our handy FAQs page. Here, you’ll find eight different sections covering everything you need to know to begin your journey.

If you have a specific awards enquiry, simply complete our online form to contact us, and we’ll be in touch as soon as possible.

Share
 
Contact Us

Contact us now to find out which awards you could be winning.

Contact Us

Latest Tweet

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Could you be Eligible for a Queen’s Honour?

Could you be Eligible for a Queen’s Honour?

The honours system rewards people for their outstanding achievements, those who have shown great commitment to serving and supporting Britain, and those who have demonstrated exceptional service to their industries, communities and professional disciplines.

read more

Awards Open in July 2021

Awards Open in July 2021

July 2021 - Awards Open

Awards Open in July 2021

Awards News

By Donna O’Toole

It’s July, summer is here, and it’s the ideal time to stop waiting and start winning awards! Here’s your selection of awards that are currently open for entries:

AWARDS OPEN NOW

 

The Globee Awards

Created in 2003, the Globee Awards comprise 11 different business awards competitions, recognising the accomplishments and contributions of companies and business executives and professionals worldwide.

The Business Excellence Awards has a total of 11 category groups this year – each of which has a number of individual award categories. The groups include ‘Best New Business (Founded between 2016-2021)‘, ‘Diversity Awards Categories Group‘ and the ‘COVID-19 Business Response Awards Categories Group‘, where the categories are all FREE to enter.

Deadline: Friday 13 August 2021

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The Lending Awards

This is the only awards programme distinguishing and rewarding individuals, teams and businesses across Alternative Lending, Commercial Finance, Commercial Finance, and Mortgage Industries, celebrating and recognising excellence across the entire lending market.

Among the 34 categories available are ‘Best Challenger Bank‘, ‘Best Commercial Lender‘ and the ‘Business Leader of the Year‘.

Deadline: Friday 20 August 2021

READ MORE

 

The Better Society Energy Awards

The Better Society Energy Awards are open to suppliers, distributors, innovators, users and financiers of clean energy to promote best in class strategies and celebrate the successes on the journey to net-zero and beyond.

The 18 categories available include ‘Green Energy Supplier of the Year‘, ‘Education Award‘ and ‘Community Energy Champion‘.

Deadline: Friday 20 August 2021

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The Drum Awards for Content

These highly regarded awards celebrate the work that cuts through in the branded content space – whether you are an individual, agency, brand or organisation producing effective content executions. As the awards are global, there are no barriers to entry.

A wide range of 28 categories can be entered, including ‘Most Innovative or Creative Use of Content‘, ‘Best Use of Content on Social Platform‘ and ‘Best Integrated Campaign‘.

Deadline: Wednesday 25 August 2021

READ MORE

 

The National Fitness Awards

The National Fitness Awards recognise achievement and excellence in all corners of the fitness industry, and are open to any gyms which will have been operating for two years or more on the date of this year’s awards. Facilities that have been open or less than two years can enter the Newcomer of the Year category.

Amongst the 23 categories available are ‘National Gym of the Year‘, ‘Education Facility of the Year‘ and ‘Customer Service Award‘. A new category has been introduced for 2021 – the ‘Gym Team of the Year‘.

Deadline: Tuesday 31 August 2021

READ MORE

 

The Health Tech Digital Awards

These annual awards recognise the best healthcare technology, how it’s been implemented in the healthcare setting, and the impact it has had on end users and customers.

Amongst the 39 categories offered in 2021 are ‘Best Communication Solution‘, ‘Best COVID-19 Solution for Mental Health‘ and ‘Best Innovation Project of the Year‘.

Deadline: Friday 3 September 2021

READ MORE

 

ARE YOU READY TO BECOME AN AWARD-WINNER?

To inspire you, we have curated lists of awards you could be winning in your industry or profession.

Click here to take a look, or get in touch if you would like us to choose the categories you are most likely to win and do all the work for you.

Share
 
Contact Us

Contact us now to find out which awards you could be winning.

Contact Us

Latest Tweet

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You might also like

Awards Open in August 2021

Awards Open in August 2021

Enter and win business awards to raise your profile and grow your business. Here are some awards to enter in August 2021. Stop waiting, start winning.

read more