React. Adapt. Adopt: How awards are responding to the global crisis

React. Adapt. Adopt: How awards are responding to the global crisis

React. Adapt. Adopt: How awards are responding to the global crisis

Industry Insights

By Donna O’Toole

Having been on full lockdown for over a month, the awards and events industry have had to react, adapt, and adopt in response to the current Coronavirus crisis.

Back in March, we shared how the awards industry is being affected, and we told you that ‘the show must go on.’ And that is still true.

Award organisers around the world are utilising online entry platforms, video judging sessions, and live streaming their awards ceremonies so that you can still win the awards you deserve.

Because at the end of the day, the value of winning awards is in the recognition you receive and what you do with that new power. The winner’s logo is just the start!

Here’s how just a few of our top industry awards have reacted to the crisis and the opportunities this gives you to get involved and recognise your own business’s ability to React. Adapt. Adopt.

EUROPEAN CONTACT CENTRE & CUSTOMER SERVICE AWARDS

Just one of the awards making a change is the European Contact Centre and Customer Service Awards (ECCCSA).

During this time, getting your customer service right has never been more important, or more challenging. Your customers will remember how you treated them during this time and that will play a huge role in whether they stick with you or not!

The ECCCSAs is one of the longest-running and largest awards programmes in the customer contact industry. The awards recognise organisations across Europe that are leading the way in delivering exceptional service to customers.

Chair of the Judges Ann-Marie Stagg has introduced new categories so that you can thank those teams that have gone above and beyond to respond quickly to the coronavirus outbreak;

  • Best Homeworking Programme
  • Responding to a Crisis – Supporting Colleagues
  • Responding to a Crisis – Supporting Customers
  • Responding to a Crisis – Providing Leadership
  • Responding to a Crisis – Supporting the Community
  • Responding in a Crisis – Best Partnership Solution

LLOYDS BANK NATIONAL BUSINESS AWARDS

The Lloyds Bank National Business Awards are considered THE business award to win in the UK.

With backing from Lloyds Bank and other fantastic partners including Elite Business, SME Guidance for Business Growth and Institute of Export & International Trade. Plus media partners including The i, Yorkshire Post and The Scotsman, the National Business Awards continuously support their entrants.

This year they are continuing as normal, with judging scheduled for September and their awards ceremony taking place in November. But as a special thank you, they will be adding an extra special tribute to the heroic work of the NHS during the crisis.

Awards Director Sarah Austin said;

Sarah Austin NBA Awards Director - statement

OTHER RESPONSES

Some of the other things award organisers are doing is extending their submission deadline. They understand people are collaborating on entries remotely causing delays, people are furloughed and writing award entries may not be a priority right now (or it might be the perfect time!).

But they still want to see those entries and make sure the companies that deserve to win, have a chance to get their entries in!

Awards International who run the Digital Experience Awards and UK Business Awards amongst others have taken their full process online for some of their awards. They’ve also added the ‘Awards International Above and Beyond the Call of Duty Heroes’ award, for finalists to nominate their colleagues or suppliers who have gone above and beyond to contribute to their organisation during the crisis.

WINNING AWARDS IN 2020

There is no doubt that awards this year will be different, and the recognition they bring is more valuable than ever for motivating your people and strengthening your brand.

If you don’t enter this year, you will miss out on a whole year of recognition for the success you have already achieved in 2019. Awards look back not forward – they want to see results, evidence and case studies of what you have achieved until now – so don’t give up on all that because of the current storm.

We are all in this together, and awards programmes over the coming months and years will reflect this time period and shine a light on those who persevered, showed resilience. and had the strength to help others and themselves.

We are still open and working to support the best businesses to win the awards they deserve. Get in touch today to book your free consultation and we can discuss how awards will help you grow in 2020 and beyond.

 

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How Coronavirus is Affecting the Awards Industry

How Coronavirus is Affecting the Awards Industry

How Coronavirus is Affecting the Awards Industry

Industry Insights

By Donna O’Toole

These last few weeks have been totally surreal.

Last year, when the awards industry was planning its 2020 calendar of events, it did not expect to be re-planning them just a few months later, in possibly the most challenging circumstances any of us have ever known.

So naturally, after getting past the initial shock of the arrival of COVID-19 into our lives, and making all the necessary checks on our families, friends, colleagues, customers and connections. And after giving huge thanks for the incredible heroes looking after us all on the front line of hospitals, schools, shops and more, our conversations have turned to business.

The most popular business question I have answered all week is without doubt:

“So what’s happening in the awards industry?”

And my answer has been simple.

“The show must go on!”

Because that’s exactly what I’ve been told by awards organisers around the world. And my goodness they are rising to the challenge!

But before I give you the industry insights, and feedback from some of our most beloved awards programmes, I need to be clear about something.

Awards are NOT about shiny trophies, sparkly dresses, and penguin suits.

Awards are about PEOPLE.

  • The thousands of people who work in awards teams to deliver exciting, engaging awards programmes to recognise the best businesses and individuals across every industry.
  • The thousands of people who work in hospitality and events day and night to create and implement the spectacular ceremonies that bring your teams together.
  • The thousands of people who apply their expertise to every single awards programme with lighting, music, sound, and film as well as the artistes who entertain us.
  • The thousands of people who spend their ‘spare’ time judging your award entries and pouring over the tiniest details to find the right winners.
  • The thousands of people who work in awards, marketing, and PR agencies to support businesses and individuals to raise their profile through winning awards.
  • And the thousands upon thousands of people who work so hard every year in their businesses, departments, and teams to deliver the projects that are so worthy of awards recognition.

ALL these people matter to the awards industry.

And right now, they are ALL pulling together to do quite literally everything in their power to bring you the best awards you will ever experience. Despite the challenges.

Why?

Because we, the industry, are passionate about our purpose.

We are proud of our people and our skills.

And we are positive that we can help you to come through this incredibly difficult time with a stronger brand and a higher profile than ever before, so that you can move into the coming years with all the power you need to succeed.

We know the value that professional, credible recognition will bring to your business. We see the millions of pounds of business that happen at every awards ceremony. We experience the incredible partnerships and friendships made at the events. And we feel the power and energy that recognition gives to YOUR people and YOUR brands.

Right then…so what IS happening in the awards industry?

Adaption. Adoption. Innovation. That’s what.

The awards ceremonies due to take place over the next few months are either adapting and moving their ceremony to a later date, or they are adopting new technologies and innovating to take their celebrations online.

So there is no need for you to miss out on a single trophy, and you might even find that you end up with more time to prepare, and more valuable digital assets to promote you than ever before!

Remember, awards look BACK at what you have already achieved – so you can take advantage of this and use your growth from the last few years to help you get some positive PR for the years ahead.

We’ll also be setting up our training online so you’ll be able to use your time wisely to upskill and prepare for your next award entries very soon too.

Personally, my hopes for when we come through this, are that we will have grown as people, supported each other, innovated for good, and that the awards industry will be recognising people and brands for their incredible and heroic behaviour, resilience, partnerships, collaborations, crisis management and above all else, kindness.

Stay strong. Stay safe.

Together we will win.

 

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