Is Your Award Entry Irresistible?

Is Your Award Entry Irresistible?

Is Your Award Entry Irresistible?

Business Awards

By Donna O’Toole

Is your award entry irresistible?

I recently attended an excellent training day led by Shine. The similarities in our industries are clear, whether bidding for high-value commercial contracts worth millions or even billions of pounds  or aiming to win high-level industry awards, the passion we put into making sure our clients win is palpable.

During the day I was inspired by a discussion around ‘the seduction of sales’. The theory being that no matter what we are selling, be that our product, our services, or even ourselves via our CV, we need to ‘seduce’ the reader/judge/panel/decision-maker into choosing our bid, or in our case, our award entry.

This struck me for two key reasons.

  1. Because I am quite bored of reading advice that your award entry should be ‘compelling’ – in this highly competitive world where everyone is striving to be the best, I wonder if ‘compelling’ is no longer enough. Your award entry needs to be irresistible.
  2. Because too often I believe businesses and people are ‘seduced’ into entering awards that just won’t work for them in delivering either success or value. There should be a strategy behind your awards initiatives if you really want to create sustainable success.

Now I’m a true advocate of putting values at the front of any pitch. And I believe that a values-led approach, backed up by undeniable data and substantial evidence, will allow you to deliver your award entry or presentation with the passion you need to truly ‘seduce’ your audience into choosing your pitch.

So I was delighted to find that my takeaways for the day met with my own intuitions on how best to approach a winning pitch. And I came away proud of the passion that we put into every brand story we tell, every awards journey we make, and every positive awards result we are behind.
If you’re thinking about whether your brand story could be picked by a panel of judges ask yourself this; if I was the judge of this award, would I find this entry truly irresistible?

 

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Awards Presentation Services

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Personal Branding

By Donna O’Toole

 

Have you been shortlisted for an award with a presentation stage?

Do you know how to score maximum points with the judges?

Would you like expert guidance to help you win?

Simply get in touch with your presentation – no matter what stage it’s at – and we’ll provide a bespoke consultancy service to match your needs, which includes;

  • A comprehensive review of your presentation
  • Expert feedback to give you the competitive edge
  • Online presentation rehearsal and coaching

You can rely on a highly responsive, confidential service from our team of experts who know the awards world inside out, including what the judges are looking for from your presentation.

But don’t just take our word for it!

Here’s what one of our award-winning clients says about the massive difference winning major awards has made to their business.

Alex Marsh, MD of Close Brothers Retail Finance says:

Over the past year we’ve had the benefit and pleasure of enlisting Donna’s expertise at Close Brothers Retail Finance in securing a number of major industry awards. Donna’s unique skill-set and naturally engaging advice have transcended these award wins, ultimately helping us to identify and shape the USPs of business, thus influencing our strategy, proposition and marketing. We are hugely grateful to Donna’s partnership with our business and direct impact of super-charging team morale, retailer awareness of our business and bottom-line growth.”

If you want improve your own chances of winning, take action before it’s too late.

Simply email us today to book your free initial consultation. You’ll get the peace of mind that comes from being prepared and confident with a world-class presentation that will WOW the judges!

 

 

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