Awards Open in February 2021

Awards Open in February 2021

Awards Open in February 2021

Awards News

By Donna O’Toole

Hello, and welcome to your monthly round-up of awards!

Every month, we like to find some of the biggest industry awards that you can enter right now and share them with you.

So here is your selection of awards open in February;

AWARDS OPEN NOW

The Grocer Gold Awards
One of the blue riband events of the £200bn grocery retail and wholesale sector, hosted and produced by The Grocer. The 2021 programme will shine a light on the extraordinary achievements of companies and individuals since the coronavirus outbreak in January 2020 across 35 categories, including nine new categories.
Deadline: 8 March 2021

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The National Technology Awards
One of the biggest celebrations of technology, organised by National Technology News. There are 33 categories available, including Start-up Tech Company of the Year, Tech Growth Business of the Year, Tech for Good Award and Consumer Product of the Year to name a few. Plus, they have introduced a new category for 2021: Data-driven Product of the Year.
Deadline: 12 March 2021

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The British Data Awards
Recognise and celebrate the data success stories of start-ups to global giants, and everything in between, with categories including Innovation of the Year, Data for Good Initiative of the Year, Marketing Campaign of the Year and Data Leader of the Year – to name a few.
Deadline: 19 March 2021

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The CIPD People Management Awards
Recognising and rewarding the outstanding people and initiatives that are transforming businesses. There are 21 categories available, including four new ones: Best Flexible Working Initiative, Best Organisational Development Initiative, Best Community Initiative and Best People Analytics Initiative.
Early-bird Deadline: 25 March 2021
Final Deadline: 29 April 2021

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The Global Good Awards
Celebrating the organisations that are making strides towards a better world for people, the planet and the global economy and creating change across all aspects of purpose-driven sustainability and social impact. They have 18 categories available, including two new categories; Waste Reduction & Minimalisation Award and COVID Crisis Champions Award.
Early-bird deadline: 26 March 2021
Final Deadline: 23 April 2021

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LOOKING FOR MORE AWARDS TO ENTER?

Lucky for you, we have curated lists of awards you could be entering in your industry or profession!

Click here to take a look, or get in touch if you would like our support.

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Why the savviest companies are putting awards front and centre of their SALES strategy

Why the savviest companies are putting awards front and centre of their SALES strategy

Why the savviest companies are putting awards front and centre of their SALES strategy

Industry Insights

By Donna O’Toole

Winning awards has traditionally been just another duty for the marketing department. Well, that’s understandable, awards do clearly fit into the ‘marketing and advertising’ remit.

So every year, marketeers were charged with finding, entering, and hopefully winning the awards that would shine a light on the brand. The sales department didn’t really get involved unless it was to recognise their internal achievements inside the business.

But nowadays, the savviest, fastest-growing, most forward-thinking companies are putting awards front and centre of their SALES strategy.

Why?

Because over the last few years, customer expectations have changed, and the need to show that you’re an award-winning business has sky-rocketed. Awards are no longer a ‘nice-to-have’ they are a ‘need-to-have’ for anyone who wants to survive and thrive in a competitive marketplace.

There’s a simple reason for this, and just like laughter, it’s highly contagious:

Certainty breeds certainty and uncertainty breeds uncertainty.

Let me explain how this works…

Put yourself in your customer’s shoes. You want to buy a product or sign up to a new service, but how do you know you are making the right choice? What’s going to convince you to buy?

  • How do you know your money is safe and that company is valid and credible?
  • How do you know that you will get great service and not have your time wasted?
  • How do you know that the product you get will be the quality you expected?
  • How do you know that the product or service is really as good as it says it is?
  • What will it take to convince you that you’re making the right choice and press ‘buy’?

Now more than ever, customers want extra reassurance that they are making the best decision before they buy. That’s why we’ve seen the rise of review sites like Trustpilot, Tripadvisor and Google reviews. The more stars the better when it comes to pulling the trigger on the sale.

Well, now it’s the same for awards.

The Emma mattress, website pictured below, is a perfect example of how to use awards in your online sales strategy.

Emma mattress website

Emma has worked hard to win lots of great awards for their mattress and now lead their advertising, marketing and sales strategy with being ‘The no.1 most-awarded mattress” in the UK and across Europe. They have a dedicated awards page that substantiates what they are saying and reassures customers of their credentials.

Together this awards effort has the positive impact of triggering the purchase, and Emma shows perfectly that more awards = more customers = more sales = faster growth = more opportunities!

And another thing…

Award-winning brands not only make more sales, but they can also charge more if they want to as well! Customers of award-winning brands perceive their value to be higher than competitors and they’re willing to pay more for a product or service that has a badge saying it’s the best.

Together, the impact is that award-winning businesses are on average 63% more profitable than their non-award winning competitors. After all, why would you buy from a brand that hasn’t won awards, when there’s an alternative brand you can buy from that DOES have the credibility, certainty and reassurance that a list of awards brings?

Customers are now laser-focused on your awards – or lack of them. And so should you be.

There is no doubt about it, displaying high-quality awards logos on your website, social channels, email sign off, vans, stores and everywhere you display your brand name, will result in faster buying decisions and more sales than ever before.

Don’t take my word for it. Look around you.

How many adverts do you see that say a brand is ‘award-winning’?

How many social media posts do you see sharing award wins?

How many online and offline award logos have you seen on your travels, both virtual and real?

So if you don’t have any awards to display, you’re not shouting about being an ‘award-winning’ brand, or your awards logos are more than a year out of date, your potential customers will not have the certainty they need to buy and it’s time to think about your 2021 Awards Strategy.

But how are you going to use awards to drive more sales? Which awards should you pick? And how do you know if you can win?

Join my next FREE Awards Strategy session to find out what, how, and why you need to win in 2021.

Places are limited. Click here to book your place now or contact us to find out more.

It’s time to stop waiting, and start winning!

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2019 New Year’s Honours List

2019 New Year’s Honours List

Congratulations to the 1148 who people have started the New Year with an incredible accolade; an honour from The Queen in the 2019 New Year’s Honours List. The list features celebrities, sports professionals and extraordinary individuals, honouring them for their achievements, dedication to charity, and outstanding work in their chosen industries.

read more

Does your business need a boost right now?

Does your business need a boost right now?

Does your business need a boost right now?

Industry Insights

By Donna O’Toole

As we begin January 2021 in the UK with another call to stay at home and save lives, there can be no doubt that the pandemic continues to make an impact on business.

Of course, this situation is very real for the awards industry too, but interestingly, this makes for some rare and very positive new opportunities that should not be overlooked.

I want to share some valuable insights with you now, so that you can take your business into 2021 with all the motivation and power you need to come out of this stronger than ever before:

  • Awards programmes have adapted to take any impact from the pandemic into account in your entries – so don’t let a blip while you pivoted or transformed put you off entering.
  • A new wave of categories has been embraced by awards, giving employers more opportunity to reward and celebrate their teams’ work during the pandemic, driving them forward with the boost they need to bring the business through the next wave.
  • More businesses than ever entered awards in 2020 – surprising but true! The most popular awards in the country received record entries, creating thriving, buzzing events.
  • Awards logos became more valuable than ever as the world went shopping online, seeking reassurance from award-winners’ logos on websites and social media, giving them the trust they needed to buy and know they were in safe hands. For example, one of our clients saw a 30% uplift in sales within three months of adding a logo to his site!

Many awards programmes took their ceremonies online in 2020 and will do so again in 2021. This means a few things:

  1. No hotels, no transport, no new LBD. So awards ceremonies have become better value than ever to attend and celebrate with your teams, suppliers and partners. You can even arrange awards hampers to celebrate in alternative ways together!
  2. Instant PR can be gained during ceremonies with screenshots of the events, teams, videos etc. and shared instantly online, which is where your target market is.
  3. Networking at awards has become easier than ever with opportunities set up for one-to-one and round table chats with entrepreneurs and leaders who can help you, and whom you might otherwise never meet… and who you certainly couldn’t take a screenshot with and share before now!
  4. International awards are more easily accessible than ever before as the pitches to judges and ceremonies are all online. This strengthens and grows your global audience in an instant, growing your reporting potential immediately.
  5. Even The Queen stepped up with an extra list of honours for people pulling together in business and the community during the pandemic!

So what do you do now? How do you make sure your brand stays alive and thrives in 2021?

I’d love you to come to my next FREE 2021 Awards Strategy Meeting. It’s just 1 hour, it’s all on zoom (obvs), and you can ask me any awards and business-related questions you like. I promise you will leave feeling braver, stronger and more inspired to take your business forward into 2021 with more power than ever before.

We have limited seats so click here to save your space now.

And if you don’t have time next week but you want to get started on making sure your brand still shines brightly in 2021, you can learn a lot from listening to inspirational awards stories on my podcast and you can start work on your award strategy and entries with our support at our next Awards Accelerator online training day on the 22nd January.

It’s time to stop waiting and start winning again in 2021.

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2019 New Year’s Honours List

2019 New Year’s Honours List

Congratulations to the 1148 who people have started the New Year with an incredible accolade; an honour from The Queen in the 2019 New Year’s Honours List. The list features celebrities, sports professionals and extraordinary individuals, honouring them for their achievements, dedication to charity, and outstanding work in their chosen industries.

read more

What does recognition really do? The New Year Honours List 2021

What does recognition really do? The New Year Honours List 2021

What does recognition really do? The New Year Honours List 2021

Industry Insights

By Donna O’Toole

After all the hardship of 2020, it’s great to see that the New Year Honours List is dominated by deserving recipients who have used their time, skills, and incredible spirit to give back to their fellow humans, professions, industries and communities in one way or another, and often despite their own personal battles.

Don’t get distracted by the big stars the media highlights for these awards. The vast majority (literally a couple of thousand honours a year) go to regular people who are just getting on with their lives but demonstrating great determination, innovation, altruism, compassion and purpose as they use what they have and know to make a positive impact on the world.

The diversity of The List is broadening every year, which is good to see, and shows that no matter who you are, it’s never too early or too late to make an impact.

So how can we make sure people who are doing great things are recognised next year, and what does ‘recognition’ really do for people anyway? Read on for some highlights from the 2021 Queen’s New Year Honours List and to find out how and why to nominate someone yourself for recognition too.

Out of 1239 honours given:

*65% (Over 800) have undertaken outstanding work in their communities either in a voluntary or paid capacity – like Emma Henderson, the airline pilot who co-founded Project Wingman, creating “first-class lounges” in 80 hospitals for exhausted NHS workers. And like paramedic Tom Cuthbertson and his wife Carla who received MBEs after turning the tragic loss of their son Nathan into something positive by fundraising in his memory.

Tom and Carla Cuthbertson who set up a charity in memory of their son have been made MBEs. Source: Chronicle Live, Sunderland parents said their son would be ‘looking down with pride’ as they're made MBEs

Tom and Carla Cuthbertson who set up a charity in memory of their son have been made MBEs. Source: Chronicle Live, Sunderland parents said their son would be ‘looking down with pride’ as they’re made MBEs

*14.8% of honours went to public sector workers including medics, police, firefighters and teachers – like Catherine Fitzsimmons MBE, a former palliative care nurse who came out of retirement to help with the Covid-19 response, and Karen McDowell MBE, Station Commander with Northern Ireland Fire and Rescue Service, who was recognised for her services to the Northern Ireland Fire and Rescue Service and to the LGBTQ community.

*10% (123) went to our incredible health and social care workers, including 41 nurses and midwives, as well as care home managers, GPs, surgeons, volunteers and so many more who have helped to support others, save lives through innovative treatments and gone out of their way to provide care during the pandemic.

*9% (111) went to entrepreneurs and business leaders making an impact on business and the economy. Many of these are small business owners who diverted resources to help others, used their skills to teach others, created jobs, changed industries for the better, innovated, and excelled in a way that kept the wheels of the economy moving but was not purely about profits.

I’ve talked before about how altruism is setting entrepreneurs apart, and great examples of entrepreneurs doing good with what they already have are 28-year-old BiteMedicine founder Dr Azeem Alam, who provided free and innovative medical education during COVID-19, teaching over 10,000 medical students worldwide via online tools and webinars. And MBE recipient Manoj Varsani, tech entrepreneur and founder of the property management tool Hammock, who used his skills and platform to set up the voluntary organisation SOS Supplies to help provide more PPE to schools and the NHS.

Dr Azeem Alam provided free and innovative medical education during COVID-19. Source: BiteMedicine

Dr Azeem Alam provided free and innovative medical education during COVID-19. Source: BiteMedicine

Services to…

I always find the vast and yet niche range of ‘services to’ that people are given awards for, really interesting, like Isobel Sheldon, the director of business development at UK Battery Industrialisation Centre who received an OBE for her services to motor vehicle battery technology… pretty niche, but her work is vastly valuable in that industry.

Age is no barrier to making an impact either. The oldest person on the 2021 Honours List is 106 yr old Anne Baker who received an MBE for fundraising for the NSPCC. The youngest is 20 year old BEM recipient Samah Khalil, the Youth Mayor of Oldham, showing it’s never too early to have a difference. One of the youngest people to be honoured last year was Theo Wride who was just 16 when he received a BEM for services to the community during the Covid-19 response – what an inspirational young man.

Topping the sports list for me was rugby legend Rob Burrow, who received an MBE for the awareness he has raised around motor neuron disease particularly during the pandemic.

And from the area of Arts and Culture, which has been so painfully impacted by the pandemic, there was a range of actors and actresses recognised, but also inspirational industry experts and entrepreneurs like Pat McGrath, the make-up artist from Northampton, who has brought much-needed diversity to the fashion and beauty industry. A few years ago Pat was made an MBE, this year her honour was raised up to a Damehood as her impact has increased; she is known for speaking out about her experiences as a woman of colour and becoming an incredible role model for others wanting to follow her path into the industry.

Pat McGrath to become a Dame for her services to the makeup industry. Source: Vogue, Pat McGrath Is the First Makeup Artist to Be Named a Dame

Pat McGrath to become a Dame for her services to the makeup industry. Source: Vogue, Pat McGrath Is the First Makeup Artist to Be Named a Dame

There are so many more people I would love to shine a light on here, and I’m sure there are people you can think of have not had any recognition at all, but who truly deserve it. So what can you do about that, and why should you make the effort, and what does that recognition really do anyway?

Recognition conveys appreciation. It says thank you. It shows gratitude. It builds relationships. It inspires innovation. And ultimately, it drives people forward with more vigour than ever to do even more good in the world.

We see the impact of recognition in the workplace all the time: One study revealed that employees who are given recognition show 26% increase in engagement22% increase in effectiveness, and 33% increase in innovation. And 88% of employees who were recognised for their contribution said they were more motivated and inspired to do even better work.

So you can see why recognising your team is so important. Translate that to the ‘real world’ and you’ve got a heck of a lot more positive impact coming back into the world each year through the drive, encouragement and motivation that recognition has given to the deserving recipients.

It’s not about doing something just to get recognised, it’s about being altruistic and using what you can to make a change and have an impact.

No matter what you think about Boris or the monarchy, these awards are not about them, or for them. They are for exceptional individuals making an impact.

So let’s make sure the people we know, love, live with, and work with, are celebrated and justly rewarded for their dedication to making life better in some way. Listen to my recent podcast to find out how to nominate someone for an honour next year. It’s free, it’s accessible, and it’s one of the best ways to say thank you and give something back today.

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You might also like

2019 New Year’s Honours List

2019 New Year’s Honours List

Congratulations to the 1148 who people have started the New Year with an incredible accolade; an honour from The Queen in the 2019 New Year’s Honours List. The list features celebrities, sports professionals and extraordinary individuals, honouring them for their achievements, dedication to charity, and outstanding work in their chosen industries.

read more