Winning awards has a powerful impact

Winning awards has a powerful impact

Winning awards has a powerful impact

Industry Insights

By Donna O’Toole

SUCCESS BREEDS INTEREST AND AWARENESS

As we reflect on an unforgettable Summer Olympics – during which Team GB won a total of 65 medals to equal their achievement from London 2012 – we are left with the lasting, valuable and hugely positive impact that high-level achievements and recognition has on the audience and wider community.

This includes increasing revenues, widening participation, and even raising brand awareness. Just some of the influence that our medal-winners have had on the world includes:


INCREASED SALES

Following Tom Daley’s fantastic Gold from the synchronised 10m platform diving (with Matty Lee), he took to social media to reveal a knitted Team GB ‘pouch’ (below) that he had created to house his prized medal.

The result?
Hobbycraft sales for the subsequent week were up by 25% compared to the previous one, after many people were influenced to take up knitting – all due to the media exposure that Tom’s handiwork had generated.

 


INCREASED PARTICIPATION

Kye Whyte (Silver) and Beth Shriever (Gold) picked up much-deserved medals in the BMX racing, and really touched the hearts of our nation with their joyous collective celebration. Pictures of their joint success travelled far and wide across the world.

The result?
There has been a surge in interest at BMX clubs around the country, as people of all ages rushed out to participate in a sport that had been made ‘cool’ by our Olympics stars. Two days after Kye had won his medal, all 70 bikes and helmets at Peckham BMX Club had been hired out. The local council is now looking to extend the number of weekly sessions there from three to five, due to the overwhelming demand.

 


INCREASED AWARENESS

In one of the most iconic moments of the Games, 13-year-old Sky Brown took a Bronze medal home from the Skateboarding discipline with an assured and thoroughly professional display – despite her tender years.

The result?
Since Sky competed in the inaugural Olympic Skateboarding competition, there has been a 20% rise in searches for lessons on the Skateboard GB website as the sport gains popularity.

 


These examples provide clear evidence that winning prestigious awards in the sporting world can – and does – have a significant impact on participation and sales.

Exactly the same is true in the business community.

Award-winning businesses can generate a considerable increase in interest through their achievements, leading to greater brand awareness, more investment and higher turnover (plus many other benefits). In fact, businesses with awards typically experience a 63% increase in turnover compared to those without.

So, it’s time to stop waiting and start winning. Look forward to reaping the rewards of your successes as you grow your business profile and take the awards world by storm!

 

FREE AWARDS STRATEGY GUIDANCE

If you would like to increase your chances of awards success, we recommend attending our next Awards Strategy session, where you will benefit from a wealth of useful tips and pointers about how to pick the awards you could win and build an effective awards strategy for your business.

Click here to secure your FREE place on our next session, which takes place on Thursday 9 September 2021 at 1.00pm.

 

DISCOVER MORE

To find out more about the awards industry and how we work, head over to our handy FAQs page. Here, you’ll find eight different sections covering everything you need to know to begin your journey.

If you have a specific awards enquiry, simply complete our online form to contact us, and we’ll be in touch as soon as possible.

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Adopt ‘The Athlete’ Mentality to Strike Gold and Win Awards

Adopt ‘The Athlete’ Mentality to Strike Gold and Win Awards

Adopt ‘The Athlete’ Mentality to Strike Gold and Win Awards

Industry Insights

By Donna O’Toole

THINK LIKE AN ATHLETE… WIN LIKE AN ATHLETE

With the much-anticipated Tokyo Summer Olympics finally here, it’s time for the world’s elite athletes to showcase their talents to the millions watching around the world. It’s the culmination of many years’ training and dedication in the quest for one moment of glory, the ultimate sporting award – an Olympic gold medal, and a legacy that guarantees their place in sporting folklore.

Considering what’s at stake, it’s hardly surprising that Olympic hopefuls put everything into their mission to succeed. No stone is left unturned. Nothing is overlooked. It’s all or nothing.

It shouldn’t be any different in the awards industry, however many entrants are failing to prepare like an athlete and are subsequently destined to taste defeat instead of victory. Of the 10 Awards Personas out there, only one typically wins – time after time – ‘The Athlete’.

Ultimately, The Athlete will enjoy much greater success due to their logical and carefully planned approach, combined with a winning mindset and a tenacious personality. The Athlete:

  • Knows what they want to achieve and what they need to do to get there
  • Plans, prepares and trains to win the top award – no matter how long it takes
  • Has a winning mindset that lets them jump hurdles and keep going until they succeed

So, to ensure you have every chance of scooping the prestigious award that you’re considering (your ‘gold medal’), then it’s time to stop waiting and start behaving like a winner – just like those determined and committed athletes in Tokyo.

 

FREE AWARDS STRATEGY GUIDANCE

If you would like to become ‘The Athlete’ and increase your chances of awards success, we recommend attending our next Awards Strategy session, where you will benefit from a wealth of useful tips and pointers about how to pick the awards you could win and build an effective awards strategy for your business.

Click here to secure your FREE place on our next session, which takes place on Thursday 5 August 2021 at 1.00pm.

 

DISCOVER MORE

To find out more about the awards industry and how we work, head over to our handy FAQs page. Here, you’ll find eight different sections covering everything you need to know to begin your journey.

If you have a specific awards enquiry, simply complete our online form to contact us, and we’ll be in touch as soon as possible.

Share
 
Contact Us

Contact us now to find out which awards you could be winning.

Contact Us

Latest Tweet

Sign up for our newsletter

You might also like

2019 New Year’s Honours List

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Congratulations to the 1148 who people have started the New Year with an incredible accolade; an honour from The Queen in the 2019 New Year’s Honours List. The list features celebrities, sports professionals and extraordinary individuals, honouring them for their achievements, dedication to charity, and outstanding work in their chosen industries.

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