Adopt ‘The Athlete’ Mentality to Strike Gold and Win Awards

Adopt ‘The Athlete’ Mentality to Strike Gold and Win Awards

Adopt ‘The Athlete’ Mentality to Strike Gold and Win Awards

Industry Insights

By Donna O’Toole

THINK LIKE AN ATHLETE… WIN LIKE AN ATHLETE

With the much-anticipated Tokyo Summer Olympics finally here, it’s time for the world’s elite athletes to showcase their talents to the millions watching around the world. It’s the culmination of many years’ training and dedication in the quest for one moment of glory, the ultimate sporting award – an Olympic gold medal, and a legacy that guarantees their place in sporting folklore.

Considering what’s at stake, it’s hardly surprising that Olympic hopefuls put everything into their mission to succeed. No stone is left unturned. Nothing is overlooked. It’s all or nothing.

It shouldn’t be any different in the awards industry, however many entrants are failing to prepare like an athlete and are subsequently destined to taste defeat instead of victory. Of the 10 Awards Personas out there, only one typically wins – time after time – ‘The Athlete’.

Ultimately, The Athlete will enjoy much greater success due to their logical and carefully planned approach, combined with a winning mindset and a tenacious personality. The Athlete:

  • Knows what they want to achieve and what they need to do to get there
  • Plans, prepares and trains to win the top award – no matter how long it takes
  • Has a winning mindset that lets them jump hurdles and keep going until they succeed

So, to ensure you have every chance of scooping the prestigious award that you’re considering (your ‘gold medal’), then it’s time to stop waiting and start behaving like a winner – just like those determined and committed athletes in Tokyo.

 

FREE AWARDS STRATEGY GUIDANCE

If you would like to become ‘The Athlete’ and increase your chances of awards success, we recommend attending our next Awards Strategy session, where you will benefit from a wealth of useful tips and pointers about how to pick the awards you could win and build an effective awards strategy for your business.

Click here to secure your FREE place on our next session, which takes place on Thursday 5 August 2021 at 1.00pm.

 

DISCOVER MORE

To find out more about the awards industry and how we work, head over to our handy FAQs page. Here, you’ll find eight different sections covering everything you need to know to begin your journey.

If you have a specific awards enquiry, simply complete our online form to contact us, and we’ll be in touch as soon as possible.

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The Freedom to Win Awards

The Freedom to Win Awards

The Freedom to Win Awards

Industry Insights

By Donna O’Toole

‘FREEDOM’ TO WIN AWARDS

As we celebrated ‘Freedom Day’ to signify a return to some sort of normality for the UK, there is a sense of optimism that the business world is – finally – getting back on its feet.

The feeling of being free to express yourself once again has a definite parallel with the awards industry, where virtually all businesses are potentially eligible for a range of different awards – the opportunity to showcase your unique achievements and impact is there for the taking and all it takes is that leap of faith to start your awards journey.

However, with thousands of awards and individual categories out there, it’s a real minefield if you’re not sure which awards are right for you to meet your business’s core goals. That’s where we can help.

CRAFTING A BESPOKE AWARDS STRATEGY

With a clear awards strategy, becoming an award-winner will help you achieve your core business goals.

Our research shows that businesses with a bespoke annual awards strategy win more awards than those without. We will work with you on a one-to-one basis to plan your unique route to awards success. We will then present a detailed awards strategy that will kickstart your awards journey and raise your profile across your industry and beyond.

You will benefit from:

  • Full awards assessment, research and analysis
  • Exclusive awards insights
  • Guidance on which awards you have a good chance of winning, and why
  • Detailed information for planning and budgeting for each award

Then, with a full understanding of your best awards opportunities, you can either choose to work on all the award entries and presentations yourself, or instruct us to substantially increase your chances of winning and save you hours of valuable time by selecting one of our full awards service packages.

WORK WITH A LEADING AWARDS AGENCY

With extensive experience at getting recognition for our clients – in all sectors – we are well-placed to look after your awards needs. If you would like to learn more about getting a bespoke awards strategy created for your business, simply click here.

DISCOVER MORE

To find out more about the awards industry and how we work, head over to our handy FAQs page. Here, you’ll find eight different sections covering everything you need to know to begin your journey.

If you have a specific awards enquiry, simply complete our online form to contact us, and we’ll be in touch as soon as possible.

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REVEALED: The 10 Awards Personas – which one are you?

REVEALED: The 10 Awards Personas – which one are you?

REVEALED: The 10 Awards Personas – which one are you?

Industry Insights

By Donna O’Toole

WHAT’S YOUR AWARDS PERSONA?

Most people who have considered entering awards – or have actively done so – typically fall into one of the following 10 Awards Personas.

Ultimately, ‘The Athlete’ will enjoy much greater success due to their logical and carefully planned approach, combined with a winning mindset and a tenacious personality.

 

1. The Imposter

– Can think of 100 reasons why they shouldn’t enter
– Doesn’t believe they can win, so what’s the point of trying
– Avoids the awards ceremony and watches the results on Twitter in their PJs

2. The Ostrich

– Sees awards as an overwhelming task they don’t want to deal with
– Head in the sand, shys away from the challenge
– Knows awards would help them, but would rather not compete

3. The Bridesmaid

– Excited to enter awards and always makes an effort
– Always a finalist, but never quite makes it to the awards altar
– Just wants to be noticed first, for once

4. The Misfit

– Doesn’t know their unique strengths
– Willing to have a go, but ends up in the wrong race
– All the gear, no idea – throws everything at the entry, hopes for the best

5. The Storyteller

– Tells an engaging and entertaining story
– Avoids the boring (but essential) data and evidence
– Fails to substantiate the story

6. The Tourist

– Sticks a pin in the map and heads off in the wrong awards direction
– Wants a taste of every opportunity
– Jumps into an award because their friend went last year

7. The Politician

– Doesn’t answer the actual question
– Makes impressive promises, but the numbers don’t add up
– Tells the judges what they think they want to hear

8. The Mathematician

– It’s all about numbers, graphs, formulas, and forecasts
– Logical, reliable, and a little bit dull
– Causes death by PowerPoint during the judging panel presentation

9. The Party Animal

– Decides to enter the award at the last minute
– Doesn’t really know how they got here, or where they are going next
– Puts more awards selfie photos on social media than the actual winner

10. The Athlete

– Knows what they want to achieve and what they need to do to get there
– Plans, prepares & trains to win the top award – no matter how long it takes
– Winning mindset lets them jump hurdles and keep going until they succeed

 

FREE Awards Strategy Guidance

If you would like to become ‘The Athlete’ and increase your chances of awards success, we recommend attending our Awards Strategy session, where I provide a wealth of useful tips and pointers about how to pick the awards you could win and build an effective awards strategy for your business.

Click here to secure your FREE place on our next session, which takes places on Thursday 27 May 2021 at 1.00pm.

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Increasing Awareness of Mental Health & Wellbeing

Increasing Awareness of Mental Health & Wellbeing

Increasing Awareness of Mental Health & Wellbeing

Industry Insights

By Donna O’Toole

MENTAL HEALTH MATTERS

At this time – more than ever before – mental health and wellbeing is of particular importance as we recover from the global pandemic, which has severely affected millions of people across the world.

The current climate of uncertainty and doubt has impacted most of us in different ways and now, during Mental Health Awareness Week, we have the perfect opportunity to raise the profile of mental health and ensure that this message is spread as far and wide as possible.

In acknowledging this, the awards industry has reacted with the introduction of more dedicated awards and categories that recognise individuals and businesses that have launched effective, engaging mental health programmes.

POSITIVE MENTAL HEALTH IN THE WORKPLACE

One such example is the Great British Workplace Wellbeing Awards, which have recently been launched to champion the outstanding steps taken by employers, service providers and individuals in response to our global wellbeing crisis. Categories such as ‘Best Support for Furloughed Workers’, ‘Best Support for Remote Workers’ and ‘Best Covid-19 Company Response’ identify specific circumstances that have been directly influenced by the pandemic. Other categories celebrate more general mental health-related accomplishments like ‘Lifetime Commitment to Wellbeing’ and ‘Best Wellbeing Service Provider’.

In addition to awards themselves, the team at the Great British Workplace Wellbeing Awards has organised a series of events for business leaders to explore workplace wellbeing hot topics including ‘Maintaining a wellbeing culture post-pandemic’. These are a great way to learn and discover new strategies for approaching this hot topic.

The Mental Health and Wellbeing Awards are purely focused on recognising exceptional wellbeing initiatives that have transformed lives and had a huge positive impact. Entries can be made for categories including ‘Innovative Mental Health Intervention, ‘Support During the Pandemic’ and ‘Outstanding Contribution to the Mental Health Sector’.

Other awards outside the wellbeing sphere have added new categories for 2021 to reflect the challenges that many businesses have faced with regards to looking after their employees’ mental health. For example, the European Contact Centre & Customer Service Awards now feature ‘Best Health and Wellbeing Programme’ and ‘Best Flexible Working Approach’ as part of their awards programme.

WE ARE HERE TO HELP YOU

If you have implemented a successful mental health and wellbeing programme within your business or organisation, we would love to hear your story as it could well be an award-worthy project. With extensive experience at getting recognition for our clients – in all sectors – we are well-placed to look after your awards needs. If you would like to find out more and get in touch with us, simply click here.

DISCOVER MORE

We are all in this together and it’s vital that we can look after our peers – whatever they might be going through.

For more mental health information and access to a wealth of resources, head over to the Mental Health Foundation website.

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REVEALED: The Queen’s Awards for Enterprise Winners 2021

REVEALED: The Queen’s Awards for Enterprise Winners 2021

REVEALED: The Queen’s Awards for Enterprise Winners 2021

The Queen’s Awards for Enterprise

By Donna O’Toole

The 2021 Queen’s Awards for Enterprise winners have been announced!

On the occasion of Her Majesty Queen Elizabeth’s 95th Birthday, 205 outstanding UK businesses have been given the royal stamp of approval and awarded the most prestigious business award in the world. Five of these companies were successful in scooping awards in two separate categories – a hugely impressive feat.

Many congratulations to all the winners across the four categories:

  • 122 International Trade winners
  • 48 Innovation winners
  • 18 Promoting Opportunity (through social mobility) winners
  • 17 Sustainable Development winners

This year’s winners include London-based organisation Luminary Bakery. Established in 2014, this baking business and café helps women in deprived areas of the capital through issues such as long-term unemployment and domestic abuse by offering a safe, professional environment where they can use baking as a tool to gain skills and recover their independence.

The Queen’s Awards are designed to recognise only the most exceptional businesses in the UK. Each and every winner will have met the robust criteria and proved their worth. This is a remarkable achievement at any time – but especially in these challenging times – and it is fantastic to be able to celebrate British business strength and resilience.

Winners are permitted to fly The Queen’s Awards flag at their main office and use the emblem on their marketing materials. They are also given a Grant of Appointment (an official certificate) and a commemorative crystal trophy. Awards are valid for a five-year period.

REGIONAL WINNERS

Winners represent every region of the UK and the numbers are relative to the entrants. Every year there are calls for more businesses outside of London and the South East to enter. Where would you fit into this list?

  • 38 winners from London
  • 26 winners from East Anglia
  • 22 winners from the South East
  • 19 winners from the South West
  • 17 winners from the West Midlands
  • 17 winners from the North West
  • 16 winners from Yorkshire & Humber
  • 15 winners from the East Midlands
  • 13 winners from Scotland
  • 11 winners from the North East
  • 6 winners from Wales
  • 5 winners from Northern Ireland

You can find a full list of winners here.

CLIENT SUCCESS

Over recent years, we have supported a number of clients to win a Queen’s Award – as shown amongst our case studies.

COULD YOU WIN A QUEEN’S AWARD IN 2022?

Don’t let the pandemic stop you from entering the Queen’s Awards this year. To confirm your achievements, the awards look BACK at past performance – it is important to remember this at all times.

So, if you have been growing year-on-year and business has been going well, this could be your time to gain a valuable award to support your business to grow in 2021.

If you want to find out how your business can join the elite list of winners, contact us now.

The 2022 entry programme will open on Saturday 1st May 2021 and deadline in September 2021.

FREE QUEEN’S AWARDS STRATEGY SESSION

We have organised a FREE awards strategy session dedicated to the Queen’s Awards for Enterprise, so that you receive plenty of useful and insightful pointers about what it takes to land the world’s most prestigious business award.

Places are limited, so it’s best to sign up now to avoid disappointment.

This exclusive session will take place on Friday 11th June at 11.00am.

Click here to secure your place.

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Could you be Eligible for a Queen’s Honour?

Could you be Eligible for a Queen’s Honour?

The honours system rewards people for their outstanding achievements, those who have shown great commitment to serving and supporting Britain, and those who have demonstrated exceptional service to their industries, communities and professional disciplines.

read more