Increasing Awareness of Mental Health & Wellbeing

Increasing Awareness of Mental Health & Wellbeing

Increasing Awareness of Mental Health & Wellbeing

Industry Insights

By Donna O’Toole

MENTAL HEALTH MATTERS

At this time – more than ever before – mental health and wellbeing is of particular importance as we recover from the global pandemic, which has severely affected millions of people across the world.

The current climate of uncertainty and doubt has impacted most of us in different ways and now, during Mental Health Awareness Week, we have the perfect opportunity to raise the profile of mental health and ensure that this message is spread as far and wide as possible.

In acknowledging this, the awards industry has reacted with the introduction of more dedicated awards and categories that recognise individuals and businesses that have launched effective, engaging mental health programmes.

POSITIVE MENTAL HEALTH IN THE WORKPLACE

One such example is the Great British Workplace Wellbeing Awards, which have recently been launched to champion the outstanding steps taken by employers, service providers and individuals in response to our global wellbeing crisis. Categories such as ‘Best Support for Furloughed Workers’, ‘Best Support for Remote Workers’ and ‘Best Covid-19 Company Response’ identify specific circumstances that have been directly influenced by the pandemic. Other categories celebrate more general mental health-related accomplishments like ‘Lifetime Commitment to Wellbeing’ and ‘Best Wellbeing Service Provider’.

In addition to awards themselves, the team at the Great British Workplace Wellbeing Awards has organised a series of events for business leaders to explore workplace wellbeing hot topics including ‘Maintaining a wellbeing culture post-pandemic’. These are a great way to learn and discover new strategies for approaching this hot topic.

The Mental Health and Wellbeing Awards are purely focused on recognising exceptional wellbeing initiatives that have transformed lives and had a huge positive impact. Entries can be made for categories including ‘Innovative Mental Health Intervention, ‘Support During the Pandemic’ and ‘Outstanding Contribution to the Mental Health Sector’.

Other awards outside the wellbeing sphere have added new categories for 2021 to reflect the challenges that many businesses have faced with regards to looking after their employees’ mental health. For example, the European Contact Centre & Customer Service Awards now feature ‘Best Health and Wellbeing Programme’ and ‘Best Flexible Working Approach’ as part of their awards programme.

WE ARE HERE TO HELP YOU

If you have implemented a successful mental health and wellbeing programme within your business or organisation, we would love to hear your story as it could well be an award-worthy project. With extensive experience at getting recognition for our clients – in all sectors – we are well-placed to look after your awards needs. If you would like to find out more and get in touch with us, simply click here.

DISCOVER MORE

We are all in this together and it’s vital that we can look after our peers – whatever they might be going through.

For more mental health information and access to a wealth of resources, head over to the Mental Health Foundation website.

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REVEALED: The Queen’s Awards for Enterprise Winners 2021

REVEALED: The Queen’s Awards for Enterprise Winners 2021

REVEALED: The Queen’s Awards for Enterprise Winners 2021

The Queen’s Awards for Enterprise

By Donna O’Toole

The 2021 Queen’s Awards for Enterprise winners have been announced!

On the occasion of Her Majesty Queen Elizabeth’s 95th Birthday, 205 outstanding UK businesses have been given the royal stamp of approval and awarded the most prestigious business award in the world. Five of these companies were successful in scooping awards in two separate categories – a hugely impressive feat.

Many congratulations to all the winners across the four categories:

  • 122 International Trade winners
  • 48 Innovation winners
  • 18 Promoting Opportunity (through social mobility) winners
  • 17 Sustainable Development winners

This year’s winners include London-based organisation Luminary Bakery. Established in 2014, this baking business and café helps women in deprived areas of the capital through issues such as long-term unemployment and domestic abuse by offering a safe, professional environment where they can use baking as a tool to gain skills and recover their independence.

The Queen’s Awards are designed to recognise only the most exceptional businesses in the UK. Each and every winner will have met the robust criteria and proved their worth. This is a remarkable achievement at any time – but especially in these challenging times – and it is fantastic to be able to celebrate British business strength and resilience.

Winners are permitted to fly The Queen’s Awards flag at their main office and use the emblem on their marketing materials. They are also given a Grant of Appointment (an official certificate) and a commemorative crystal trophy. Awards are valid for a five-year period.

REGIONAL WINNERS

Winners represent every region of the UK and the numbers are relative to the entrants. Every year there are calls for more businesses outside of London and the South East to enter. Where would you fit into this list?

  • 38 winners from London
  • 26 winners from East Anglia
  • 22 winners from the South East
  • 19 winners from the South West
  • 17 winners from the West Midlands
  • 17 winners from the North West
  • 16 winners from Yorkshire & Humber
  • 15 winners from the East Midlands
  • 13 winners from Scotland
  • 11 winners from the North East
  • 6 winners from Wales
  • 5 winners from Northern Ireland

You can find a full list of winners here.

CLIENT SUCCESS

Over recent years, we have supported a number of clients to win a Queen’s Award – as shown amongst our case studies.

COULD YOU WIN A QUEEN’S AWARD IN 2022?

Don’t let the pandemic stop you from entering the Queen’s Awards this year. To confirm your achievements, the awards look BACK at past performance – it is important to remember this at all times.

So, if you have been growing year-on-year and business has been going well, this could be your time to gain a valuable award to support your business to grow in 2021.

If you want to find out how your business can join the elite list of winners, contact us now.

The 2022 entry programme will open on Saturday 1st May 2021 and deadline in September 2021.

FREE QUEEN’S AWARDS STRATEGY SESSION

We have organised a FREE awards strategy session dedicated to the Queen’s Awards for Enterprise, so that you receive plenty of useful and insightful pointers about what it takes to land the world’s most prestigious business award.

Places are limited, so it’s best to sign up now to avoid disappointment.

This exclusive session will take place on Friday 11th June at 11.00am.

Click here to secure your place.

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4 Awards you can enter now as we get back to business

4 Awards you can enter now as we get back to business

Retail Industry Set To Thrive

4 Awards you can enter now as we get back to business

Business Awards

By Donna O’Toole

Monday 12 April 2021 will go down as the day when – finally – a degree of ‘normality’ has returned to these shores following the first significant easing of our national lockdown. It has meant that a huge number of UK businesses have been able to re-open to the public and start to benefit from much-needed revenue streams.

This really is a significant landmark in our recent history, following months of uncertainty and upheaval for business owners across the country. Simply surviving and getting through this challenging period has been the priority for most people, who have been working tirelessly to get to this window of opportunity. After all the hardship, trials and tribulations since late-2020, it is now time for the business community to thrive.

To celebrate this ‘new beginning’, and to recognise the extraordinary work that has been undertaken by countless business leaders in a range of retail-related sectors, we have hand-picked a selection of relevant awards that are currently open for entries. 

BUSINESS AWARDS OPEN NOW:

 

 

 

 

THE RETAIL INDUSTRY AWARDS
These long-running retail awards are now in their 26th year of operation, and offer all kinds of businesses the chance to be recognised for their efforts across four distinct category types:

Independent Categories – for independent convenience retailers operating up to 10 stores.
Multiple Categories – open to grocery retailers with more than 10 stores.
Company-Owned Categories – for individual stores belonging to a group with more than 10 company-owned, managed stores.
Symbol / Franchise Categories – open to symbol, fascia and franchise groups operating within the UK convenience store market.

Showcase what you’ve achieved in the UK grocery retail sector – whether you’re a largest supermarket or small independent stores – in everything from the best use of new technology to local community engagement. What’s more, all of the awards are FREE to enter.

Entry deadline: Monday 31 May 2021

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THE eCOMMERCE AWARDS
Open to all retailers, relevant agencies, marketers and any company that trades online, the eCommerce Awards offer a wealth of different categories under these sections: ‘Industry’, ‘Marketing and Engagement’, ‘Specialist’, ‘Website’ and ‘Business’.

Of the 33 categories available in total, specific ones include ‘Best Food & Drink eCommerce‘, ‘Best Fashion eCommerce‘ and ‘Best B2B eCommerce site‘.

With companies from all industries stepping up their digital strategies to meet changing customer demands and lifestyles, it has become critical for high street retailers to make their online offering as effective as possible. Get the recognition that you and your colleagues deserve for your outstanding efforts over the past year by entering these highly regarded awards.

Entry deadline: Monday 24 May 2021

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THE CREATIVE RETAIL AWARDS
Retailers have had to work harder than ever to maximise the limited opportunities that have existed over the past 12 months to increase sales. The Creative Retail Awards celebrate retail innovation and design for all forms of outlet including shopping centres, supermarkets, high streets, pop-ups, retail concepts and in-store features.

There are 22 awards up for grabs, including categories such as ‘Innovative Display Product‘, ‘Food / Beverage and Supermarket Design‘ and – new for 2021 – ‘Bar and Restaurant Design’.

The awards night itself is a dynamic and inspirational annual event that blends networking with an informal party atmosphere celebrating the diversity in the retail industry.

Entry deadline: Friday 30 April 2021

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THE RETAILX BRAND EXPERIENCE AWARDS
Providing a memorable experience is everything when you are trying to tackle the current challenging retail climate. The RetailX Brand Experience Awards give businesses the ideal platform to showcase their new technologies and strategies for winning customer attention.

The awards feature 10 categories including ‘Marketplace Strategies & Technologies’, ‘Pivot Strategy’ and ‘Digital Innovation: Creating a Cohesive Brand Experience’.

With all entries completely FREE, this is your ideal chance to get involved, demonstrate the impact that you’ve made within the retail industry and show how you’ve raised the stakes for your competitors.

Entry deadline: Monday 7 June 2021

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ARE YOU READY TO BECOME AN AWARD-WINNER?

If you would like to become an award-winner and reap the rewards of your success in the retail sector – or any other industry – we can help take care of the entry process from start to finish.

Simply get in touch and we can choose the categories you are most likely to win, before doing all the work for you. We look forward to hearing from you soon!

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Celebrating the achievements of women across the world

Celebrating the achievements of women across the world

Celebrating the achievements of women across the world

Industry Insights

By Donna O’Toole

When it comes to talented, determined and successful women, one of the leading ladies is Whitney Wolfe-Herd – the Bumble founder and world’s youngest female self-made billionaire.

Her story of overcoming adversity to make it right to the top is a great example of what can be achieved with a burning desire to make a positive impact.

If you are a female business leader – or if you know a woman who is driving change and success in her role – then our list of Women in Business Awards should provide the inspiration to getting much deserved recognition.

The Stevie Awards for Women in Business, the National Business Women’s Awards and the WISE Awards (amongst many others) offer a platform to improve your personal brand, grow your profile and gain external credibility.

INSPIRATIONAL WOMEN IN BUSINESS

Since launching our Winning Awards podcast, Donna O’Toole has interviewed many women who have either received recognition or been influential within the awards industry itself.

SARAH AUSTIN

Our first podcast featured Awards Director, Sarah Austin, as she gave useful pointers and advice about putting your brand on a national platform.

PAULINE SAUNDERS

Episode 3 saw Donna interview Pauline Saunders from the Learning & Performance Institute, where she talks about their flagship awards programme – The Learning Awards.

DR REBECCA ZHI HERBERT

In Episode 10, the founder and Academic Director of Wisdom Spring Education, Dr Rebecca Zhi Herbert, tells her fascinating personal story that received recognition in a pandemic-specific awards category.


ALISON EDGAR MBE

Alison Edgar MBE, also known as “The Entrepreneur’s Godmother”, meets Donna in Episode 12 to explain how to turn your biggest challenge into your superpower and make it onto the 2021 New Year Honours List.


CHARLY YOUNG

Most recently, the co-founder of The Girls’ Network, Charly Young, appears on Episode 14 where she reveals how our campaign is supporting their one-to-one mentoring scheme. Read more about this initiative in our next story below!

 

EMPOWERING GIRLS IN THE UK

We have recently partnered with The Girls’ Network to offer our support to this extremely worthy cause.

Each time one of our clients wins an award, we will celebrate their success by making a donation to The Girls’ Network, which supports over 1,000 girls aged 14-19 each year across the UK to reach their potential.

By supporting this initiative with our Who Wins When You Win campaign, we are helping to inspire and empower girls from the least advantaged communities by connecting them to a mentor and a network of professional female role models.

If you want to recognise your success by winning awards and supporting The Girls’ Network, contact us today.

It’s time to stop waiting, and start winning!

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Why the savviest companies are putting awards front and centre of their SALES strategy

Why the savviest companies are putting awards front and centre of their SALES strategy

Why the savviest companies are putting awards front and centre of their SALES strategy

Industry Insights

By Donna O’Toole

Winning awards has traditionally been just another duty for the marketing department. Well, that’s understandable, awards do clearly fit into the ‘marketing and advertising’ remit.

So every year, marketeers were charged with finding, entering, and hopefully winning the awards that would shine a light on the brand. The sales department didn’t really get involved unless it was to recognise their internal achievements inside the business.

But nowadays, the savviest, fastest-growing, most forward-thinking companies are putting awards front and centre of their SALES strategy.

Why?

Because over the last few years, customer expectations have changed, and the need to show that you’re an award-winning business has sky-rocketed. Awards are no longer a ‘nice-to-have’ they are a ‘need-to-have’ for anyone who wants to survive and thrive in a competitive marketplace.

There’s a simple reason for this, and just like laughter, it’s highly contagious:

Certainty breeds certainty and uncertainty breeds uncertainty.

Let me explain how this works…

Put yourself in your customer’s shoes. You want to buy a product or sign up to a new service, but how do you know you are making the right choice? What’s going to convince you to buy?

  • How do you know your money is safe and that company is valid and credible?
  • How do you know that you will get great service and not have your time wasted?
  • How do you know that the product you get will be the quality you expected?
  • How do you know that the product or service is really as good as it says it is?
  • What will it take to convince you that you’re making the right choice and press ‘buy’?

Now more than ever, customers want extra reassurance that they are making the best decision before they buy. That’s why we’ve seen the rise of review sites like Trustpilot, Tripadvisor and Google reviews. The more stars the better when it comes to pulling the trigger on the sale.

Well, now it’s the same for awards.

The Emma mattress, website pictured below, is a perfect example of how to use awards in your online sales strategy.

Emma mattress website

Emma has worked hard to win lots of great awards for their mattress and now lead their advertising, marketing and sales strategy with being ‘The no.1 most-awarded mattress” in the UK and across Europe. They have a dedicated awards page that substantiates what they are saying and reassures customers of their credentials.

Together this awards effort has the positive impact of triggering the purchase, and Emma shows perfectly that more awards = more customers = more sales = faster growth = more opportunities!

And another thing…

Award-winning brands not only make more sales, but they can also charge more if they want to as well! Customers of award-winning brands perceive their value to be higher than competitors and they’re willing to pay more for a product or service that has a badge saying it’s the best.

Together, the impact is that award-winning businesses are on average 63% more profitable than their non-award winning competitors. After all, why would you buy from a brand that hasn’t won awards, when there’s an alternative brand you can buy from that DOES have the credibility, certainty and reassurance that a list of awards brings?

Customers are now laser-focused on your awards – or lack of them. And so should you be.

There is no doubt about it, displaying high-quality awards logos on your website, social channels, email sign off, vans, stores and everywhere you display your brand name, will result in faster buying decisions and more sales than ever before.

Don’t take my word for it. Look around you.

How many adverts do you see that say a brand is ‘award-winning’?

How many social media posts do you see sharing award wins?

How many online and offline award logos have you seen on your travels, both virtual and real?

So if you don’t have any awards to display, you’re not shouting about being an ‘award-winning’ brand, or your awards logos are more than a year out of date, your potential customers will not have the certainty they need to buy and it’s time to think about your 2021 Awards Strategy.

But how are you going to use awards to drive more sales? Which awards should you pick? And how do you know if you can win?

Join my next FREE Awards Strategy session to find out what, how, and why you need to win in 2021.

Places are limited. Click here to book your place now or contact us to find out more.

It’s time to stop waiting, and start winning!

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