Benefits of Winning The Queen’s Awards for Enterprise

Benefits of Winning The Queen’s Awards for Enterprise

Benefits of Winning The Queen’s Awards for Enterprise

Business Awards

By Donna O’Toole

Benefits of Winning The Queen’s Awards for Enterprise

Every year on The Queen’s Birthday, the Queen’s Awards for Enterprise award winners are announced.

Each winner will have had their own motivation for entering; recognition for an innovative product or service, to differentiate themselves from their competitors, recognition for their exporting success or simply for the prestige.

No matter the motivation for entering, every winner comes away knowing they are one of the best businesses in the UK.

WINNERS PERKS

Not only do you receive an invitation to Buckingham Palace, the Lord Lieutenant of your County will visit your office as a representative of The Queen. The representative will award the company with a Grant of Appointment and commemorative crystal bowl with the winner’s emblem.

This is a really fantastic opportunity to get all of your employees, stakeholders, family and friends involved for a real celebration and to be part of the presentation ceremony. You can also invite local journalists and photographers to document the event and get some valuable news coverage and PR, letting everyone know of your success!

Queen_s_Award_Ceremony-0086_seafront-reception

For the five years following the win, all winners are granted the use of the official Queen’s Awards for Enterprise winners emblem. The emblem represents prestige, notable achievement and is recognised globally. It’s a fantastic asset to use on your website, email signature, marketing materials and packaging.

Businesses who enter and unfortunately don’t win can still find the experience of entering beneficial. Unsuccessful entrants receive feedback, providing targets to work towards and outlining where they may need to focus to be successful next time around. This feedback isn’t just beneficial for re-entering but is often sound business advice to take forward and improve.

GROWING SUCCESS

Winners of The Queen’s Awards for Enterprise have reported improvements across the business;

  • 77% of winners have reported increased commercial value for the business
  • 73% of winning businesses have seen employee engagement increase
  • 73% of winners benefited from additional press coverage in local, national and industry press
  • 57% of International Trade winners received increased recognition from overseas

Most importantly, 85% of winners have said winning The Queen’s Awards for Enterprise have met or exceeded their expectations.

Like most awards, it’s how you respond and utilise a win that can determine how much success you achieve off the back of the win.

An award like The Queen’s Awards for Enterprise needs to be shouted about. It is a huge achievement and is a fantastic tool to win new customers, clients, contracts, stakeholders and for recruitment. It is also a great statement to say to your existing contacts ‘The Queen has recognised us as one of the best businesses in the UK!’

THE QUEEN’S AWARDS FOR ENTERPRISE

The Queens Award for Enterprise programme opens in May and deadlines in September.

If you think your business has what it takes to win The Queen’s Awards for Enterprise then get in touch! We will give you an impartial, honest consultation on your chances of winning and if you are eligible.

Over the years we have had an 80 – 100% success rate with The Queen’s Awards. We will only take on clients who we believe have a high chance of winning and are the perfect candidate. Our success is your success.

Click here for more information on the categories and read our winners’ case studies.

 

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Why Awards Should be Part of Your Marketing Strategy

Why Awards Should be Part of Your Marketing Strategy

Why Awards Should be Part of Your Marketing Strategy

Business Awards

By Donna O’Toole

From Start-ups and SMEs, to huge global organisations we all have and need a marketing strategy. And no matter your budget, awards should be included.

Awards can sometimes be overlooked when it comes to marketing. But an awards strategy can help to boost your business and brand awareness, all at a low cost with big impact.

A professional awards strategy will;

  • Help you choose the most valuable awards with the biggest return on investment
  • Help you decide the most relevant categories you are most likely to win
  • Help you manage and meet all your deadlines
  • Help you establish a workflow (for gathering vital evidence etc.)
  • Help you budget for the whole awards process (entry fees, ceremonies etc.)

So if you want to; enter awards you have the biggest chance of winning, raise your brand’s profile, recognise your team’s hard work, stop missing important industry awards, and put an end to submitting rushed last-minute losing entries…

You need an awards strategy! And if you’re not sure how to create one, we can help.

Here’s why awards should be part of your marketing strategy;

1) RECOGNITION

Whether you’re a winner, runner-up or a finalist, the third-party recognition you receive is invaluable. It will reinforce your marketing messages and raise your profile, so when you say you’re the best, you can prove that you really are!

Winning an award shows your existing customers you are trustworthy, reliable and a good business to spend their money with. And for new customers, being award-winning will give them a reason to choose you over their competitors.

Also, an award win, or finalist announcement will impress existing stakeholders and shareholders, and can be an effective tool to win over prospective investors.

2) ADDITIONAL PR COVERAGE

Becoming a finalist of awards with connections to local, national and industry press means you can benefit from FREE PR, saving you ££££s!

Awards such as The National Business Awards in 2019 partnered with The i, The Scotsman and The Yorkshire Post. Similarly, The Amazon Scale-Up Awards are organised by Business Leader Magazine. Both awards publish finalists and winners in articles that reach a huge readership.

Industry trade magazines often run their own awards programme and will publish you as a result of your participation – getting you valuable industry coverage.

3) LOW-COST LOW-RISK MARKETING

Marketing campaigns usually require a big budget. But entering awards is a relatively low-cost exercise that has a fast impact on your results.

Depending on the awards programme, entry fees can range from being free to a couple hundred pounds. By creating an awards strategy you can make decisions on which awards to enter based on your budget.

If you win, you have spent a small amount and achieved a huge result. If you are a finalist you have still gained valuable exposure. And if you don’t win this time, you will learn from the experience, and it won’t affect your bottom line.

4) BRAND AWARENESS

Awards can present some fantastic opportunities for networking, partnerships and sponsorships. All of which will increase your brand’s exposure and awareness in your chosen industries – which is a great way to find new customers and partners.

Award ceremonies are huge events attended by CEOs, business leaders and decision-makers.

If you want to grow in an industry you supply, getting yourself invited to an awards ceremony where your ideal customer will be is the perfect opportunity for exposure. You can network and create relationships with the brands you are interested in, either as clients or as collaborators.

Sponsoring and partnering with an awards programme will require a bigger budget, but if you choose the right event for you it can have a huge ROI. Again, having an awards strategy can help you decide the best opportunities for your business.

5) PROJECT MANAGEMENT

When you make awards part of your marketing strategy, an awards strategy will help you manage your time and the entry process.

We get so many enquiries from companies wanting to enter an important industry award where the deadline is as little as a week away! Usually because they have received a final deadline reminder and it was not part of their marketing strategy.

Depending on the length of the entry, the project you are entering and how many people are involved, you will need to plan in how much time is needed to gather the evidence, create the story and complete the entry.

With an awards strategy in place you can plan time for each step of the entry process; writing a first draft, editing, second draft, final edits, signoff and submission.

Planning time for all these steps will radically reduce stress and improve the quality of your entries, giving you a much higher chance of success.

HOW TO WIN AWARDS AND BOOST YOUR BUSINESS

Entering awards takes time, energy, and requires skill but it is worth it!

If you are ready to enter awards contact us to find out how our award writing experts can take the pressure off and write your entries for you. Or read our tips on how to write a winning award entry.

Take advantage of our full bespoke awards package where we can create your awards strategy, write your award entries and support you throughout the whole process.

9 out of 10 clients win when we fully support them with our full awards service.

Get in touch today for your free consultation and find out how we can help you build your brand through awards recognition.

 

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Personal Branding for Business Leaders and Entrepreneurs

Personal Branding for Business Leaders and Entrepreneurs

Personal Branding for Business Leaders and Entrepreneurs

Business Awards

By Donna O’Toole

We were honoured to be invited to the Natwest Entrepreneur Accelerator Brighton Hub to talk about the importance of awards for personal branding and thought leadership.

Hosted by Natwest Entrepreneur Development Manager Kristina Pereckaite, the #PowerUp your Personal Brand event was a wonderful opportunity to talk to aspiring entrepreneurs and business leaders, giving them actionable takeaways to improve their personal brands.

WINNING AWARDS TO BUILD YOUR PERSONAL BRAND

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August CEO Donna O’Toole took to the stage to inspire the room to take their personal branding seriously and enhance their reputation!

Donna shared her entrepreneurial story and demonstrated how you can use your unique story and business results to win awards and raise your profile, no matter the size of your business.

Gaining external credibility and recognition from awards verifies your achievements and gives you third-party credibility, which instils trust in your expertise and ultimately business. Winning awards gives you valuable PR opportunities, fantastic networking events, and provides a step-up to the next level in your entrepreneurial journey.

PERSONAL BRANDING 101

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The panel consisted of five personal branding gurus. All focusing on their own area of expertise;

  • Donna O’Toole our very own awards expert, talked the audience through getting into the right awards competitions and how to write your entry for the best chance of winning.
  • Kerry Watkins founder of Social Brighton ran-through some thought-provoking activities about the impact of personal LinkedIn profiles on your personal brand.
  • Jude Bolton, founder of Speaking Works demonstrated the importance of voice, breathing and balance when public speaking or presenting in business pitches.
  • Louise Stevenson, CEO of Speakeasy Coaching demonstrated how to exude confidence when speaking, and how to inject humour for audience engagement.
  • Personal Branding Coach Vicky Booker explained how physical appearance (clothes, make-up, grooming etc.) impacts on how you are perceived, and what message your image gives to prospective customers and partners.

It was great to hear from each one of the fantastic speakers. Everyone in the room was excited to take their hints and tips and start improving their personal brands and we are looking forward to seeing the accelerator entrepreneurs start winning awards for their achievements soon!

 

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International Customer Experience Awards Winners 2019

International Customer Experience Awards Winners 2019

International Customer Experience Awards Winners 2019

Business Awards

By Donna O’Toole

INTERNATIONAL CUSTOMER EXPERIENCE AWARDS WINNERS 2019

We were thrilled to attend and judge at the 2019 International Customer Experience Awards Finals held in Amsterdam.

Inspiring international organisations are recognised for their exceptional customer experience. SMEs, large global businesses and professionals from all industries compete to win.

If you’ve innovated, transformed or are leading your industry in CX these are one of the awards you need to win!

PRESENTATIONS TO THE JUDGES

The awards follow the same format as the UK Customer Experience Awards.

Finalists present to the judges during the daytime event before finding out the winners in the evening. So no need to wait months to find out if you’ve won.

Presentations are 15 minutes long with an additional 15 minute Q&A with the judges. The judges’ questions help to bag some last-minute points you may have missed in your presentation and could be the difference between Gold and Silver!

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Our CEO, Donna O’Toole was part of the judging panel for Most Effective Customer Experience in Social Media category this year. She said,

“It was great to be a part of the international customer experience awards and to see some of the incredible customer experience transformations being made across the world! It’s great to meet the teams behind them and hear exactly how they have made a mark on their businesses and customers.”

“Judging the entries is always an interesting activity, and seeing the hard work of the entrants come to life in a face-to-face presentation is a real privilege. It’s an incredibly revealing process; there is nowhere to hide when it comes to the judge’s questions, but the best teams always shine bright in the end.”

Attendees were invited to watch the finalists present to the judges. A fantastic opportunity to gain insights into the current customer experience trends (and check out the competition).

Throughout the day the venue is a hub for networking, sharing a coffee and lunch with colleagues, and connecting with sponsors.

INTERNATIONAL CUSTOMER EXPERIENCE AWARDS WINNERS 2019

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Winners included Telkom Indonesia, The Holly Private Hospital, Dell, HP, KCB Group and many more very happy teams!

Silver awards were given to the very close runners up who included Shell, Caterpillar, TUI Benelux and Dubai Electricity and Water Authority.

And there are even bronze awards for the very best of the rest, including tado, E.ON and Sberbank.

We would like to say a huge congratulations to all the winners at this years’ International Customer Experience Awards, and to all the finalists. And a huge thank you to Awards International for organising such a successful event.

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WINNING OPPORTUNITIES

The awards don’t stop there.

Two weeks after the event, all finalists receive a feedback report from the judges, providing invaluable insights and comments on where they excelled, how they compared to the winner, and where to improve for next year.

The International Customer Experience Awards will open again in 2020. But before they do, winners need to be shouting about their win. And finalists, we’d love to hear from you!

We can help you to understand where you dropped points and what your next steps should be. Contact us today to book in your free consultation call.

And we look forward to the 2020 awards which promise to be bigger and better!

 

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read more

National Business Awards Finals 2019

National Business Awards Finals 2019

National Business Awards Finals 2019

Business Awards

By Donna O’Toole

Tuesday 12th November 2019 in The Great Room of the Grosvenor House Hotel saw the 150 finalists of The National Business Awards come together for the eagerly anticipated finals.

We were thrilled to attend the black-tie ceremony. A stunning event, attended by business leaders, entrepreneurs and honoured individuals.

Guests enjoyed champagne, celebrated with their colleagues and networked amongst the best businesses in the country. We were also treated to an inspiring keynote from Major Tim Peake.

The National Business Awards are highly sought after, prestigious accolade. Hundreds and hundreds of businesses enter but only the best make it to the shortlist.

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NATIONAL BUSINESS AWARDS WINNERS

Out of the 150 finalists in attendance, only 15 took the trophy home, plus an additional handful of finalists achieved a high commendation. Winners were handed their trophies by BBC News Presenter Simon McCoy, known for his tongue-in-cheek, laidback style.

And the winners are;

Outstanding Contribution to Business
Winner – Sara Davies MBE

New Business of the Year
Winner – Pro-Football Academy Ltd.
Highly Commended – Alconex

Data Excellence Award
Winner – Aggreko
Highly Commended – Matalan

Business Enabler of the Year
Winner – Palletforce

Entrepreneur of the Year
Winner – Dr Nik Kotecha OBE, Morningside Pharmaceuticals

Scale-Up of the Year
Winner – ReBOUND
Highly Commended – Flash Pack

Mid-Market Business of the Year
Winner – Verastar Group

AI Business of the Year
Winner – Darktrace

Customer Experience and Loyalty Award
Winner – DPD UK

New Entrepreneur of the Year
Winner – Jordan McCabe, Aztec Diamond Equestrian UK
Highly Commended – Joseph Daniels, Project Etopia

Positive Social Impact Award
Winner – Company Shop Group

The Innovation Award
Winner – SCX
Highly Commended – SciChart

Exporter of the Year
Winner – Stiltz
Highly Commended – CDEnviro

Employer of the Year
Winner – Weston College

Small to Medium-Sized Business of the Year
Winner – MNB Precision Engineering
Highly Commended – Jigsaw Business Solutions

The Leader of the Year
Winner – James Timpson OBE, CEO, Timpson

We would like to say a huge congratulations to all the winners at this year’s awards, and a well done to all the finalists. It’s a truly great achievement to be shortlisted and an even greater feat to win!

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2020 AWARDS

If you want to get your business on the winners’ list in 2020, you can register your interest here.

The 2020 awards programme will open in March 2020. But if you want to be entering awards and getting results before then, get in touch!

This is the perfect time to create your awards strategy for 2020 and decide which projects, teams or initiatives you want recognition for.

Book your free consultation today and find out how we can make your business award-winning in 2020.

 

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2019 New Year’s Honours List

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Congratulations to the 1148 who people have started the New Year with an incredible accolade; an honour from The Queen in the 2019 New Year’s Honours List. The list features celebrities, sports professionals and extraordinary individuals, honouring them for their achievements, dedication to charity, and outstanding work in their chosen industries.

read more