Join leading awards expert Donna O’Toole as she reveals everything you need to know about winning awards.

In honest and open interviews with award winners, judges, and the organisers behind the world’s most loved awards, Donna reveals the latest awards trends, the do’s and don’ts of entering, what makes a winner, and more! Discover how the awards industry has reacted to the challenges of 2020, and what to expect as we head into a new era of awards and recognition.


In this short episode, Donna shares her expertise and insights on creating a Queen’s Honours nomination, the 2020 Queen’s Birthday Honours list, and how the honours nomination system works. Plus she explains why you should be nominating the people who have been ‘COVID Heroes’; giving back to their communities, and going above and beyond during the pandemic.

Donna is joined by Gold Medal winning team GB Paralympian Neil Fachie MBE. Neil shares his incredible story from learning of his condition and the trials and tribulations to get to London 2012 and achieve his dreams. And as a full-time athlete and now co-founder of a business performance coaching company Neil reflects on the similarities between sport and business.

This episode Donna is joined by “The father of the UK Data Centre Industry” himself, Michael Tobin OBE. As a seasoned entrepreneur, Michael shares his thoughts on the many challenges life throws us and how you can overcome fear to seize the opportunities now.. Plus he shares his stories from trekking to the South Pole, to receiving an OBE from the Queen, and joking with Prince Charles.

Donna chats with Mr. Customer Experience himself, Ian Golding. Talking everything CX, Ian shares his journey into the world of Customer Experience, his stories of CX nightmares and examples winning CX strategies, plus Ian discusses the businesses who are winning in 2020 through their CX, and the effects of winning Customer Experience Awards.

Donna O’Toole talks with CEO of Ascot Group Andrew Scott, who shares his story in the publishing, events and awards industry, how they’ve navigated the pandemic and what entrants can expect when entering their award programmes.

Donna O’Toole is joined by Head of Events at The Learning & Performance Institute, Pauline Saunders. Pauline talks about their flagship awards programme The Learning Awards, including what they’re expecting from the 2021 programme, how they’ve made the submission process simple and robust, and how they support the Learning and Development Industry and Professionals.

Donna O’Toole speaks with The Lloyds Bank National Business Awards, Awards Director Sarah Austin, as they discuss the awards industry, and the effects of the pandemic on the awards in 2020, as well as the whole live events industry. Plus, Sarah discusses how and why you should be winning awards in 2020, and how to get involved in next years awards, which she promises to be bigger and better than ever!

Donna O’Toole catches up with Awards International CEO Neil Skehel to talk about his journey into awards, from award-winning McDonald’s Restaurant Manager to organising some of the most popular awards in the UK and Internationally, the challenges of moving to digital award ceremonies in 2020 and his message to aspiring businesses.


We are the chosen awards agency partner and judge at many world-leading awards

What People Say About Us

“I couldn’t be happier, or more shocked, to have won a Queen’s Awards for Enterprise. Donna’s guidance was invaluable, and without her support and expertise we would have never even entered, nevermind won!”

Andrew Burnett-Thompson, CEO, SciChart

What People Say About Us

“We are delighted to have won the Queen’s Award for Enterprise in the Innovation category and would highly recommend Donna’s services. Her professional advice and guidance was invaluable during the application process. With Donna’s help, we were able to put together a comprehensive submission for the esteemed award and we are thrilled with the results.”

Steve Kaye, Marketing Director, HiB

What People Say About Us

"I have been working with Donna over the last few years and I have to say, I have found her to be the consummate professional, always keeping her promises, a great marketer and PR guru."

Neil Skehel, Ceo, Awards International

What People Say About Us

“Donna’s masterclass gave me a fantastic insight into what it takes to win awards. I found the training extremely useful as this is something that can be carried forward and used on a day-to-day basis."

Pauline Saunders, Head of Events, The Learning & Performance Institute

What People Say About Us

“We were so proud to win gold in our category at the UK Business Awards. Thanks again Donna for your advice on our initial submission – which really helped shape the entry. The whole team is delighted with the result!”

Helen Nesbitt, Head of Content, Farrer Kane

What People Say About Us

“Donna’s guidance and advice was invaluable when preparing our submission for a number of awards this year. She helped us to lay out the detail in a way that ensured judges could clearly see compelling evidence aligned to judging criteria, challenged our thinking and helped us to ensure that nothing was left to chance. Time spent with Donna is time very well invested!”

Moyra Smith, Strategic Business Manager, Mercuri International

What People Say About Us

“The awards training has been one of the most unique, informative, and inspiring days the team have ever completed. I was really impressed Donna at how you engaged and interacted with my team – you are a real inspiration and a lady bursting with personality. Keep up the amazing work!”

Andrew Scott, CEO, Ascot Group and Business Leader Magazine

What People Say About Us

“We haven’t won an award since 2007 but in the last 5 months – we have won 5, including a really prestigious one last Friday from the City of London. So just wanted to say thank you – the course really helped switch the way we thought about entering these and the results speak for themselves!”

Amy Walters, Business Manager, Bow Lane Dental Group


Get in touch to find out which awards you could win today. Contact Us