Adopt ‘The Athlete’ Mentality to Strike Gold and Win Awards

Adopt ‘The Athlete’ Mentality to Strike Gold and Win Awards

Adopt ‘The Athlete’ Mentality to Strike Gold and Win Awards

Industry Insights

By Donna O’Toole

THINK LIKE AN ATHLETE… WIN LIKE AN ATHLETE

With the much-anticipated Tokyo Summer Olympics finally here, it’s time for the world’s elite athletes to showcase their talents to the millions watching around the world. It’s the culmination of many years’ training and dedication in the quest for one moment of glory, the ultimate sporting award – an Olympic gold medal, and a legacy that guarantees their place in sporting folklore.

Considering what’s at stake, it’s hardly surprising that Olympic hopefuls put everything into their mission to succeed. No stone is left unturned. Nothing is overlooked. It’s all or nothing.

It shouldn’t be any different in the awards industry, however many entrants are failing to prepare like an athlete and are subsequently destined to taste defeat instead of victory. Of the 10 Awards Personas out there, only one typically wins – time after time – ‘The Athlete’.

Ultimately, The Athlete will enjoy much greater success due to their logical and carefully planned approach, combined with a winning mindset and a tenacious personality. The Athlete:

  • Knows what they want to achieve and what they need to do to get there
  • Plans, prepares and trains to win the top award – no matter how long it takes
  • Has a winning mindset that lets them jump hurdles and keep going until they succeed

So, to ensure you have every chance of scooping the prestigious award that you’re considering (your ‘gold medal’), then it’s time to stop waiting and start behaving like a winner – just like those determined and committed athletes in Tokyo.

 

FREE AWARDS STRATEGY GUIDANCE

If you would like to become ‘The Athlete’ and increase your chances of awards success, we recommend attending our next Awards Strategy session, where you will benefit from a wealth of useful tips and pointers about how to pick the awards you could win and build an effective awards strategy for your business.

Click here to secure your FREE place on our next session, which takes place on Thursday 5 August 2021 at 1.00pm.

 

DISCOVER MORE

To find out more about the awards industry and how we work, head over to our handy FAQs page. Here, you’ll find eight different sections covering everything you need to know to begin your journey.

If you have a specific awards enquiry, simply complete our online form to contact us, and we’ll be in touch as soon as possible.

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The Freedom to Win Awards

The Freedom to Win Awards

The Freedom to Win Awards

Industry Insights

By Donna O’Toole

‘FREEDOM’ TO WIN AWARDS

As we celebrated ‘Freedom Day’ to signify a return to some sort of normality for the UK, there is a sense of optimism that the business world is – finally – getting back on its feet.

The feeling of being free to express yourself once again has a definite parallel with the awards industry, where virtually all businesses are potentially eligible for a range of different awards – the opportunity to showcase your unique achievements and impact is there for the taking and all it takes is that leap of faith to start your awards journey.

However, with thousands of awards and individual categories out there, it’s a real minefield if you’re not sure which awards are right for you to meet your business’s core goals. That’s where we can help.

CRAFTING A BESPOKE AWARDS STRATEGY

With a clear awards strategy, becoming an award-winner will help you achieve your core business goals.

Our research shows that businesses with a bespoke annual awards strategy win more awards than those without. We will work with you on a one-to-one basis to plan your unique route to awards success. We will then present a detailed awards strategy that will kickstart your awards journey and raise your profile across your industry and beyond.

You will benefit from:

  • Full awards assessment, research and analysis
  • Exclusive awards insights
  • Guidance on which awards you have a good chance of winning, and why
  • Detailed information for planning and budgeting for each award

Then, with a full understanding of your best awards opportunities, you can either choose to work on all the award entries and presentations yourself, or instruct us to substantially increase your chances of winning and save you hours of valuable time by selecting one of our full awards service packages.

WORK WITH A LEADING AWARDS AGENCY

With extensive experience at getting recognition for our clients – in all sectors – we are well-placed to look after your awards needs. If you would like to learn more about getting a bespoke awards strategy created for your business, simply click here.

DISCOVER MORE

To find out more about the awards industry and how we work, head over to our handy FAQs page. Here, you’ll find eight different sections covering everything you need to know to begin your journey.

If you have a specific awards enquiry, simply complete our online form to contact us, and we’ll be in touch as soon as possible.

Share
 
Contact Us

Contact us now to find out which awards you could be winning.

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2019 New Year’s Honours List

2019 New Year’s Honours List

Congratulations to the 1148 who people have started the New Year with an incredible accolade; an honour from The Queen in the 2019 New Year’s Honours List. The list features celebrities, sports professionals and extraordinary individuals, honouring them for their achievements, dedication to charity, and outstanding work in their chosen industries.

read more

REVEALED: The 10 Awards Personas – which one are you?

REVEALED: The 10 Awards Personas – which one are you?

REVEALED: The 10 Awards Personas – which one are you?

Industry Insights

By Donna O’Toole

WHAT’S YOUR AWARDS PERSONA?

Most people who have considered entering awards – or have actively done so – typically fall into one of the following 10 Awards Personas.

Ultimately, ‘The Athlete’ will enjoy much greater success due to their logical and carefully planned approach, combined with a winning mindset and a tenacious personality.

 

1. The Imposter

– Can think of 100 reasons why they shouldn’t enter
– Doesn’t believe they can win, so what’s the point of trying
– Avoids the awards ceremony and watches the results on Twitter in their PJs

2. The Ostrich

– Sees awards as an overwhelming task they don’t want to deal with
– Head in the sand, shys away from the challenge
– Knows awards would help them, but would rather not compete

3. The Bridesmaid

– Excited to enter awards and always makes an effort
– Always a finalist, but never quite makes it to the awards altar
– Just wants to be noticed first, for once

4. The Misfit

– Doesn’t know their unique strengths
– Willing to have a go, but ends up in the wrong race
– All the gear, no idea – throws everything at the entry, hopes for the best

5. The Storyteller

– Tells an engaging and entertaining story
– Avoids the boring (but essential) data and evidence
– Fails to substantiate the story

6. The Tourist

– Sticks a pin in the map and heads off in the wrong awards direction
– Wants a taste of every opportunity
– Jumps into an award because their friend went last year

7. The Politician

– Doesn’t answer the actual question
– Makes impressive promises, but the numbers don’t add up
– Tells the judges what they think they want to hear

8. The Mathematician

– It’s all about numbers, graphs, formulas, and forecasts
– Logical, reliable, and a little bit dull
– Causes death by PowerPoint during the judging panel presentation

9. The Party Animal

– Decides to enter the award at the last minute
– Doesn’t really know how they got here, or where they are going next
– Puts more awards selfie photos on social media than the actual winner

10. The Athlete

– Knows what they want to achieve and what they need to do to get there
– Plans, prepares & trains to win the top award – no matter how long it takes
– Winning mindset lets them jump hurdles and keep going until they succeed

 

FREE Awards Strategy Guidance

If you would like to become ‘The Athlete’ and increase your chances of awards success, we recommend attending our Awards Strategy session, where I provide a wealth of useful tips and pointers about how to pick the awards you could win and build an effective awards strategy for your business.

Click here to secure your FREE place on our next session, which takes places on Thursday 27 May 2021 at 1.00pm.

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Contact us now to find out which awards you could be winning.

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2019 New Year’s Honours List

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Congratulations to the 1148 who people have started the New Year with an incredible accolade; an honour from The Queen in the 2019 New Year’s Honours List. The list features celebrities, sports professionals and extraordinary individuals, honouring them for their achievements, dedication to charity, and outstanding work in their chosen industries.

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Increasing Awareness of Mental Health & Wellbeing

Increasing Awareness of Mental Health & Wellbeing

Increasing Awareness of Mental Health & Wellbeing

Industry Insights

By Donna O’Toole

MENTAL HEALTH MATTERS

At this time – more than ever before – mental health and wellbeing is of particular importance as we recover from the global pandemic, which has severely affected millions of people across the world.

The current climate of uncertainty and doubt has impacted most of us in different ways and now, during Mental Health Awareness Week, we have the perfect opportunity to raise the profile of mental health and ensure that this message is spread as far and wide as possible.

In acknowledging this, the awards industry has reacted with the introduction of more dedicated awards and categories that recognise individuals and businesses that have launched effective, engaging mental health programmes.

POSITIVE MENTAL HEALTH IN THE WORKPLACE

One such example is the Great British Workplace Wellbeing Awards, which have recently been launched to champion the outstanding steps taken by employers, service providers and individuals in response to our global wellbeing crisis. Categories such as ‘Best Support for Furloughed Workers’, ‘Best Support for Remote Workers’ and ‘Best Covid-19 Company Response’ identify specific circumstances that have been directly influenced by the pandemic. Other categories celebrate more general mental health-related accomplishments like ‘Lifetime Commitment to Wellbeing’ and ‘Best Wellbeing Service Provider’.

In addition to awards themselves, the team at the Great British Workplace Wellbeing Awards has organised a series of events for business leaders to explore workplace wellbeing hot topics including ‘Maintaining a wellbeing culture post-pandemic’. These are a great way to learn and discover new strategies for approaching this hot topic.

The Mental Health and Wellbeing Awards are purely focused on recognising exceptional wellbeing initiatives that have transformed lives and had a huge positive impact. Entries can be made for categories including ‘Innovative Mental Health Intervention, ‘Support During the Pandemic’ and ‘Outstanding Contribution to the Mental Health Sector’.

Other awards outside the wellbeing sphere have added new categories for 2021 to reflect the challenges that many businesses have faced with regards to looking after their employees’ mental health. For example, the European Contact Centre & Customer Service Awards now feature ‘Best Health and Wellbeing Programme’ and ‘Best Flexible Working Approach’ as part of their awards programme.

WE ARE HERE TO HELP YOU

If you have implemented a successful mental health and wellbeing programme within your business or organisation, we would love to hear your story as it could well be an award-worthy project. With extensive experience at getting recognition for our clients – in all sectors – we are well-placed to look after your awards needs. If you would like to find out more and get in touch with us, simply click here.

DISCOVER MORE

We are all in this together and it’s vital that we can look after our peers – whatever they might be going through.

For more mental health information and access to a wealth of resources, head over to the Mental Health Foundation website.

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4 Awards you can enter now as we get back to business

4 Awards you can enter now as we get back to business

Retail Industry Set To Thrive

4 Awards you can enter now as we get back to business

Business Awards

By Donna O’Toole

Monday 12 April 2021 will go down as the day when – finally – a degree of ‘normality’ has returned to these shores following the first significant easing of our national lockdown. It has meant that a huge number of UK businesses have been able to re-open to the public and start to benefit from much-needed revenue streams.

This really is a significant landmark in our recent history, following months of uncertainty and upheaval for business owners across the country. Simply surviving and getting through this challenging period has been the priority for most people, who have been working tirelessly to get to this window of opportunity. After all the hardship, trials and tribulations since late-2020, it is now time for the business community to thrive.

To celebrate this ‘new beginning’, and to recognise the extraordinary work that has been undertaken by countless business leaders in a range of retail-related sectors, we have hand-picked a selection of relevant awards that are currently open for entries. 

BUSINESS AWARDS OPEN NOW:

 

 

 

 

THE RETAIL INDUSTRY AWARDS
These long-running retail awards are now in their 26th year of operation, and offer all kinds of businesses the chance to be recognised for their efforts across four distinct category types:

Independent Categories – for independent convenience retailers operating up to 10 stores.
Multiple Categories – open to grocery retailers with more than 10 stores.
Company-Owned Categories – for individual stores belonging to a group with more than 10 company-owned, managed stores.
Symbol / Franchise Categories – open to symbol, fascia and franchise groups operating within the UK convenience store market.

Showcase what you’ve achieved in the UK grocery retail sector – whether you’re a largest supermarket or small independent stores – in everything from the best use of new technology to local community engagement. What’s more, all of the awards are FREE to enter.

Entry deadline: Monday 31 May 2021

READ MORE

 

 

 

 

 

THE eCOMMERCE AWARDS
Open to all retailers, relevant agencies, marketers and any company that trades online, the eCommerce Awards offer a wealth of different categories under these sections: ‘Industry’, ‘Marketing and Engagement’, ‘Specialist’, ‘Website’ and ‘Business’.

Of the 33 categories available in total, specific ones include ‘Best Food & Drink eCommerce‘, ‘Best Fashion eCommerce‘ and ‘Best B2B eCommerce site‘.

With companies from all industries stepping up their digital strategies to meet changing customer demands and lifestyles, it has become critical for high street retailers to make their online offering as effective as possible. Get the recognition that you and your colleagues deserve for your outstanding efforts over the past year by entering these highly regarded awards.

Entry deadline: Monday 24 May 2021

READ MORE

 

 

 

 

 

THE CREATIVE RETAIL AWARDS
Retailers have had to work harder than ever to maximise the limited opportunities that have existed over the past 12 months to increase sales. The Creative Retail Awards celebrate retail innovation and design for all forms of outlet including shopping centres, supermarkets, high streets, pop-ups, retail concepts and in-store features.

There are 22 awards up for grabs, including categories such as ‘Innovative Display Product‘, ‘Food / Beverage and Supermarket Design‘ and – new for 2021 – ‘Bar and Restaurant Design’.

The awards night itself is a dynamic and inspirational annual event that blends networking with an informal party atmosphere celebrating the diversity in the retail industry.

Entry deadline: Friday 30 April 2021

READ MORE

 

 

 

 

 

THE RETAILX BRAND EXPERIENCE AWARDS
Providing a memorable experience is everything when you are trying to tackle the current challenging retail climate. The RetailX Brand Experience Awards give businesses the ideal platform to showcase their new technologies and strategies for winning customer attention.

The awards feature 10 categories including ‘Marketplace Strategies & Technologies’, ‘Pivot Strategy’ and ‘Digital Innovation: Creating a Cohesive Brand Experience’.

With all entries completely FREE, this is your ideal chance to get involved, demonstrate the impact that you’ve made within the retail industry and show how you’ve raised the stakes for your competitors.

Entry deadline: Monday 7 June 2021

READ MORE

 

ARE YOU READY TO BECOME AN AWARD-WINNER?

If you would like to become an award-winner and reap the rewards of your success in the retail sector – or any other industry – we can help take care of the entry process from start to finish.

Simply get in touch and we can choose the categories you are most likely to win, before doing all the work for you. We look forward to hearing from you soon!

Share
 
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You might also like

2019 New Year’s Honours List

2019 New Year’s Honours List

Congratulations to the 1148 who people have started the New Year with an incredible accolade; an honour from The Queen in the 2019 New Year’s Honours List. The list features celebrities, sports professionals and extraordinary individuals, honouring them for their achievements, dedication to charity, and outstanding work in their chosen industries.

read more