Are Business Awards Worth it?

Are Business Awards Worth it?

Are Business Awards Worth it?

Business Awards

By Donna O’Toole

The short answer: yes, absolutely.

But we can understand your scepticism.

There are hundreds of awards out there, for every industry. And it can be tricky to find the ‘good’ ones.

We live and breathe awards. Every day we are finding the perfect business awards for our clients, writing entries, consulting and coaching. And we wouldn’t do this if we didn’t think it was worth it. Helping businesses and individuals to get the recognition they deserve is our passion.

So why are business awards worth it?

GAIN INDUSTRY RECOGNITION

Winning industry awards gives you a stamp of approval from your industry peers and professionals.

Showing you are a trustworthy and credible business. With invaluable third-party recognition confirming you are the best at what you do.

STAND OUT FROM YOUR COMPETITORS

If you’re winning awards and your competitors aren’t, who do you think a customer would choose?

Customers are more likely to spend their money with an award-winning company. Making awards a great marketing tool for capturing new customers.

REWARD YOUR TEAM

Awards recognise the hard work of everyone involved, and can boost team morale. There is no better feeling than being rewarded for your efforts, even more so when you get a shiny trophy for it! And more engaged employees will result in improved sales and service.

Not only that, business awards are fantastic events to celebrate with your team all together. The perfect opportunity to get dressed up, have fun and bond.

“I think [winning awards] it’s a big driver of engagement and recognition within the organisation. Right down to the teams at the front line, in fact, most importantly at the front line, being here and having a day away from the business and celebrating what they have done” Scott Morrison, Head of Customer Service BT, winners at the UK Employee Experience Awards

NEW PR OPPORTUNITIES

Make the most out of your award win and tell the world!

Local newspapers, industry magazines, industry leaders, newsletters, wherever your ideal audience will see.

Some award organisers partner with press, like The National Business Awards. Finalists feature in The i, The Scotsman and Yorkshire Post, valuable PR you would usually pay a lot of money for.

BOOST BUSINESS GROWTH

The bottom line is, winning awards will boost your business.

Winning organisations report better sales, employee engagement, visibility and stakeholder engagement.

Hear from one of our winning clients;

Stats from The Queen’s Awards for Enterprise winners show that;

  • 77% of winners reported the win had brought added commercial value to their business
  • 73% of winners saw employee engagement rise
  • 73% of winners gained extra press coverage
ENTER WITH CONFIDENCE

Winning awards is tough but the result is worth it. You’ll get independent recognition, stand out from your competitors, reward your team, gain new PR opportunities and boost business growth – what’s not to like?

Start entering awards with the confidence you are not wasting your time, energy and money.

But if you’re still unsure then get in touch, we’d love to hear from you and help you on your way to become award-winning.

 

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First Impression Training: Training to Win

First Impression Training: Training to Win

First Impression Training: Training to Win

Business Awards

By Donna O’Toole

In March 2019 we ran our highly successful, one-of-a-kind How to Win Awards Masterclass (now rebranded to our Awards Accelerator), hosted by Kingston Smith.

Our awards training masterclass was attended by business leaders, communication managers and business professionals from a wide range of industries, all with the same motivation – to win awards for their businesses!

Not even 6 months later and the success stories are coming through!

First Impression Training

August CEO Donna O’Toole and First Impression Training (FIT), Training Director Marie Cross met whilst judging at multiple national awards finals.

FIT specialise in developing the organisations’ frontline customer service and telesales teams, through tailor-made learning and development solutions designed to enhance the customers’ experience.

In December 2018 FIT set out their business plan for 2019 – they wanted to practice what they preach and become industry leaders by entering reputable award programmes suited to their business goals, and their clients as a partnership.

Marie knew exactly what an award-winning entry, business and presentation looked like, but as a publicity agent for her own business, she needed some expert advice and help on how to ‘blow her own trumpet’ and get the well-deserved recognition FIT deserve!

“I booked myself onto what is considered the Awards Training Masterclass, run by the fabulous Donna O’Toole, CEO of August Consultancy, to learn all the tricks & tips for writing an award winning entry and, more importantly, learn how to ‘blow my own trumpet’ in a super-slick and professional way.”

Print materials

How to Win Awards Masterclass

Throughout the day, we covered everything Marie and our other attendees needed to know about awards – from start to finish;

  • How to discover the awards and categories that fit their business goals and how to create an awards strategy
  • How to develop their USP and create a story that scores EXTRA points with the judges
  • How to write a bullet-proof nomination with our unique methods for deconstructing awards criteria
  • How to Improve ALL communications and win awards using our professional writing techniques
  • How to create compelling evidence and support materials using internal and external resources
  • How to assess the impact of their award entries using our tools to evaluate their chances of winning
  • How to create a powerful presentation and impress the judges with a winning awards pitch
  • How to raise their profile and profits with a Press Release and Social Media strategy, to make the most of their award wins!

Success Stories

We are thrilled and proud to hear that since attending our training day Marie has taken our techniques and advice and written some fantastic entries which have been shortlisted and WON in both the UK Customer Experience Awards and UK Business Awards;

FINALISTS for a partnership submission with their client Equiniti, for Best Customer Experience Training of the Year at the UK Customer Experience Awards

BRONZE WINNERS for a partnership submission with their client Equiniti, for Customer-Centric Organisation of the Year at the UK Business Awards

GOLD WINNERS for an independent submission for Professional Services for their culture change programme ‘Journey to Service Excellence’ which they delivered for Equiniti, at the UK Business Awards

First Impression Training, Marie Cross, UK Business Awards, business award winner, business awards, how to win awards, Donna O'Toole, August The Awards Consultancy

“If you’re ever considering entering one of the many National Award Programmes which Donna and her team at August are closely connected with, and you’d like some pucker advice and help in getting you onto that winning podium, then get in touch with Donna and let her help you blow that trumpet of yours!”

Get in touch!

If you’re inspired by Marie’s story and would like to improve your chances of winning awards, get in touch! We will be running more How to Win Awards Masterclass Training days in the future so let us know you’re interested.

We can also deliver bespoke awards training to your whole team in the comfort of your offices – find out more information here.

Or if you want to learn how to win awards right NOW and take the learning journey at your own pace, you can join our online awards training programme today.

 

Share
Contact Us

Contact us now to find out which awards you could be winning.

Contact Us

Latest Tweet

  • RT @awardsinter: The time has come to announce the Overall Winner of the Gulf Sustainability and CSR Awards 2020! Congratulations to Spl…

Sign up for our newsletter

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