Are you making the most of your awards results?

Are you making the most of your awards results?

Are you making the most of your awards results?

Industry Insights

By Donna O’Toole

HOW TO GET THE MOST VALUE OUT OF YOUR AWARDS RESULTS

Congratulations – you’ve been shortlisted or won an award! But what next…?

Now you can start getting some real impact and return on investment from your awards results. Check out the tips below in our 8-point PR plan:

1. Tell Your Team
Tell your team about your award results to recognise and reward their achievements and motivate them to achieve even more. If they don’t know why you were shortlisted, share your story, it’s good for them to know what you are doing well that’s got you this far, they are your best advocates!

2. Prepare Media Assets
Consider what media assets you have that you can use to share your results. Many awards will give you a finalists logo, but if not, you can easily make some effective, eye-catching social media images using a free online tool like Canva.

3. Add a Logo
Add your logo or image to the footer of your company emails, your social channels and your website. If you win multiple awards, you could even create a dedicated awards page on your website – just like Emma Mattress have done here – this will show visitors why they should choose you.

4. Tell Your Customers
Share the news with your existing customers – people like nothing better than to know they picked a good company to buy from or work with, and this is a great time to prompt their memory and see if you can offer them anything new. You could even make a ‘celebration’ offer to generate immediate new business.

5. Share on Social Media
Share the news on social media in a way that supports your purpose and goals. People are more interested in why you have been shortlisted or won, than the pure fact that you have. Use imagery that showcases your people, projects or products and add the awards organisers and any partner’s in your posts for maximum reach.

6. Create a Press Release
Don’t underestimate the power of local and trade press – these publications are more likely to include your story, which will boost your PR and Google rankings, and this is where the nationals spot their next stories. Always send to a named editor if possible – they’re usually listed in the publication… this proves you read it!

7. Share Your Success
Create your own ‘Who Wins When You Win‘ campaign. We will share your success with our charity partner when you win, and you could do the same for whoever you support, or you could devise a new way of celebrating and rewarding those around you when you win. This will give you another story to share to your audience!

8. Next Steps…
Don’t forget to check if your award has a presentation process to prepare for, or if you have booked your seats for the event. You need to be in it to win it, but it’s not about the volume of seats you take, but representing your brand positively – no matter what the final result.

So there you have it: plenty of opportunities to spread the word and get your winning message out there to a wide audience including your team, your customers and the local community – as well as potential customers.

 

FREE AWARDS STRATEGY GUIDANCE

If you would like to increase your chances of success at the European CXAs – or any other upcoming awards – we recommend attending our next Awards Strategy session, where you will benefit from a wealth of useful tips and pointers about how to pick the awards you could win and build an effective awards strategy for your business.

Click here to secure your FREE place on our next session.

 

DISCOVER MORE

To find out more about the awards industry and how we work, head over to our handy FAQs page. Here, you’ll find eight different sections covering everything you need to know to begin your journey.

If you have a specific awards enquiry, simply complete our online form to contact us, and we’ll be in touch as soon as possible.

Share
 
Contact Us

Contact us now to find out which awards you could be winning.

Contact Us

Latest Tweet

  • RT @august_awards: ⚠️ ONE WEEK TODAY! If you think winning business awards is out of reach, a waste of time and money, or that they are…

Sign up for our newsletter

You might also like

Could you be Eligible for a Queen’s Honour?

Could you be Eligible for a Queen’s Honour?

The honours system rewards people for their outstanding achievements, those who have shown great commitment to serving and supporting Britain, and those who have demonstrated exceptional service to their industries, communities and professional disciplines.

read more

Ready to Win the European Customer Experience Awards?

Ready to Win the European Customer Experience Awards?

Ready to Win the European Customer Experience Awards?

Industry Insights

By Donna O’Toole

A CELEBRATION OF EXCELLENCE IN CUSTOMER EXPERIENCE

Do you take great pride in how you treat your customers? Would you like to be recognised for all of the fantastic work you do in this area?

The inaugural European Customer Experience Awards (European CXAs) were recently launched to celebrate the inspirational efforts of CX professionals across Europe. With a total of 26 categories – each recognising a particular aspect of CX excellence – there are plenty of opportunities to get involved:

  • CX Classics: Recognising the different aspects shaping a world-class CX strategy (16 categories)
  • Digital CX: Focused on achievements in the digital arena (5 categories)
  • Nightingale CX: Focused on healthcare and vulnerable customers (3 categories)
  • CX Legends: Accolades celebrating the essential role of leaders and teams in CX success (2 categories)

To ensure you don’t miss out on your chance to showcase your CX skills at these prestigious new awards, here are the all-important dates for your diary:

  • Friday 28 January 2022: Early Bird Entry Deadline
  • Friday 4 March 2022: Entry Deadline
  • Monday 14 March 2022: Finalists Announced
  • Friday 6 May 2022: Early Bird Booking Deadline
  • Friday 3 June 2022: Booking Deadline
  • Thursday 16 June 2022: Awards Finals & Ceremony

Visit the official European CXAs website.

 

LEARN MORE ABOUT THE EUROPEAN CUSTOMER EXPERIENCE AWARDS

Donna recently spoke with the CEO of Awards International, Neil Skehel, about the European Customer Experience Awards on her Winning Awards podcast.

Winning Awards podcast - Neil Skehel

To find out how you can benefit from being a part of these new awards, simply click here to listen to this insightful podcast episode.

 

FREE AWARDS STRATEGY GUIDANCE

If you would like to increase your chances of success at the European CXAs – or any other upcoming awards – we recommend attending our next Awards Strategy session, where you will benefit from a wealth of useful tips and pointers about how to pick the awards you could win and build an effective awards strategy for your business.

Click here to secure your FREE place on our next session.

 

DISCOVER MORE

To find out more about the awards industry and how we work, head over to our handy FAQs page. Here, you’ll find eight different sections covering everything you need to know to begin your journey.

If you have a specific awards enquiry, simply complete our online form to contact us, and we’ll be in touch as soon as possible.

Share
 
Contact Us

Contact us now to find out which awards you could be winning.

Contact Us

Latest Tweet

  • RT @august_awards: ⚠️ ONE WEEK TODAY! If you think winning business awards is out of reach, a waste of time and money, or that they are…

Sign up for our newsletter

You might also like

Could you be Eligible for a Queen’s Honour?

Could you be Eligible for a Queen’s Honour?

The honours system rewards people for their outstanding achievements, those who have shown great commitment to serving and supporting Britain, and those who have demonstrated exceptional service to their industries, communities and professional disciplines.

read more

How Can You Learn the Secrets of Winning Awards?

How Can You Learn the Secrets of Winning Awards?

How Can You Learn the Secrets of Winning Awards?

Industry Insights

By Donna O’Toole

GET EMPOWERED AND WIN THE BEST BUSINESS AWARDS FOR YOURSELF

Would you like to win business and personal awards that will raise your profile, grow your business, and create an outstanding company culture? If so, where do you start?

With so many awards out there, and (literally) thousands of individual categories to choose from – each wanting something slightly different, it can be a real challenge to write an award entry that ticks all the right boxes.

However, no matter which awards you decide to enter, there are a number of key principles that will ensure you are in the best position to win. We have drawn upon all of our collective awards expertise to put together the ‘Awards Accelerator’ – the ultimate one-day training course that empowers you with all of the knowledge and skills to create award-winning entries and presentations.

Led by our founder, Donna O’Toole, this exclusive Zoom event provides access to all of the insights and inspiration you need to give you every chance of winning the world’s biggest and best awards.

 

 

Whether you are an entrepreneur ready to scale your business, or representing a large business in a global industry, you’ll benefit from all of this during the day:

  • Learn the technical secrets and methodologies we use to win the biggest and best awards in the world.
  • Get exclusive access to our unique award entry templates, case studies, examples and activities.
  • Plus… after the event you will have access to FREE expert feedback on the first award entry you write (usually worth £495 plus VAT).

Attendance is strictly limited and there are only FOUR more spots remaining for our next Awards Accelerator on Friday 5 November 2021, so don’t miss out. The cost per delegate is £495 plus VAT.

To discover more about the August Awards Accelerator and to secure your place, just click here.

 

FREE AWARDS STRATEGY GUIDANCE

If you would like to increase your chances of awards success, we recommend attending our next Awards Strategy session, where you will benefit from a wealth of useful tips and pointers about how to pick the awards you could win and build an effective awards strategy for your business.

Click here to secure your FREE place on our next session, which takes place on Thursday 14 October 2021 at 1.00pm.

 

DISCOVER MORE

To find out more about the awards industry and how we work, head over to our handy FAQs page. Here, you’ll find eight different sections covering everything you need to know to begin your journey.

If you have a specific awards enquiry, simply complete our online form to contact us, and we’ll be in touch as soon as possible.

Share
 
Contact Us

Contact us now to find out which awards you could be winning.

Contact Us

Latest Tweet

  • RT @august_awards: ⚠️ ONE WEEK TODAY! If you think winning business awards is out of reach, a waste of time and money, or that they are…

Sign up for our newsletter

You might also like

Could you be Eligible for a Queen’s Honour?

Could you be Eligible for a Queen’s Honour?

The honours system rewards people for their outstanding achievements, those who have shown great commitment to serving and supporting Britain, and those who have demonstrated exceptional service to their industries, communities and professional disciplines.

read more

Seize your Opportunity to Win Awards

Seize your Opportunity to Win Awards

Seize your Opportunity to Win Awards

Industry Insights

By Donna O’Toole

CREATE A LASTING LEGACY THROUGH WINNING AWARDS… JUST LIKE EMMA

When 18-year-old Emma Raducanu won the US Open on Saturday evening, the British teenager catapulted herself from the realms of ‘promising tennis youngster’ to ‘global superstar’ within just a few days.

Here are some of the resulting impacts that her phenomenal success has generated:

  • She has risen from outside the world’s top 300 earlier this year to her present ranking of 23.
  • Her prize money alone for winning the US Open was $2.5million (£1.8million).
  • According to one sports expert, she has the potential to earn up to £100million from sponsorship deals and endorsements in the future.
  • She now has 1.8million followers on Instagram and her recent post following the US Open triumph has attracted 1.1million likes (and counting).
  • She received a personal written message of congratulations from The Queen.
  • Her win will inspire a new generation of tennis (and sporting) stars – both in the UK and beyond.

Emma Raducanu wins the US Open

Despite her tender years, Emma has already cemented herself into British sporting history – the first Grand Slam winner from these shores since 1977 – and established a legacy that will ensure her future is in very healthy shape.

This solitary (yet hugely significant) success clearly illustrates what is possible when you commit yourself to something and scoop the top prize.

 

NOW IT’S YOUR TURN

If you want to raise your profile, increase brand awareness, grow turnover and attract a wealth of investment opportunities, you need to start your own awards journey. You might not believe you can actually win a certain award at this stage – just like Emma – however you will never know until you take that leap of faith and get going.

What have you actually got to lose?

The resulting benefits will give your business the springboard to move onto the next level within your industry. You can secure that pivotal project. You can recruit the best staff. You can enhance your reputation. You can create a lasting legacy.

It’s time to seize the moment and get started…

 

FREE AWARDS STRATEGY GUIDANCE

If you would like to increase your chances of awards success, we recommend attending our next Awards Strategy session, where you will benefit from a wealth of useful tips and pointers about how to pick the awards you could win and build an effective awards strategy for your business.

Click here to secure your FREE place on our next session, which takes place on Thursday 14 October 2021 at 1.00pm.

 

DISCOVER MORE

To find out more about the awards industry and how we work, head over to our handy FAQs page. Here, you’ll find eight different sections covering everything you need to know to begin your journey.

If you have a specific awards enquiry, simply complete our online form to contact us, and we’ll be in touch as soon as possible.

Share
 
Contact Us

Contact us now to find out which awards you could be winning.

Contact Us

Latest Tweet

  • RT @august_awards: ⚠️ ONE WEEK TODAY! If you think winning business awards is out of reach, a waste of time and money, or that they are…

Sign up for our newsletter

You might also like

Could you be Eligible for a Queen’s Honour?

Could you be Eligible for a Queen’s Honour?

The honours system rewards people for their outstanding achievements, those who have shown great commitment to serving and supporting Britain, and those who have demonstrated exceptional service to their industries, communities and professional disciplines.

read more

What can winning awards actually do for me?

What can winning awards actually do for me?

What can winning awards actually do for me?

Industry Insights

By Donna O’Toole

Awards have the power to raise your profile, transform finances, rejuvenate staff, generate investment and attract the highest calibre employees. In short, the awards industry is potentially one of the ‘best-kept’ secrets you’re yet to discover.

As Walt Disney once advised: “The way to get started is to quit talking and begin doing.” 


WHAT IS THE IMPACT OF AWARDS ON EMPLOYEES, CUSTOMERS AND THE COMMUNITY?

From employee engagement and retention, to raising morale and lifting entire communities, awards play an essential role in creating the ‘best place to work’.

Award nominations and wins can considerably improve staff motivation, satisfaction and development, as well as providing a boost to recruitment. Employees will speak more positively about their workplace, which could be a draw for experienced candidates. An award-winning business has a distinct advantage when it comes to attracting new clients, whilst also impacting the local community with added credibility, trust and purpose.


WHAT IS THE FINANCIAL IMPACT OF WINNING AWARDS?

The British Quality Foundation discovered that businesses winning awards showed a 63% increase in annual turnover following their win.

Despite the potentially lucrative benefits of winning awards, many companies and individuals are hesitant to explore this industry, as they favour ‘traditional’ marketing methods (digital campaigns, social media ads, OOH, print, radio etc.) which can usually track and measure ROI quite easily. For this reason, pursuing awards can be seen as a risk – however, with our full-service clients winning 9/10 of all the awards they enter*, the chances of success with us are extremely high indeed.

* 2020 full-service = strategy, written entry and presentation


WHAT ARE THE OTHER BENEFITS OF WINNING AWARDS?

In addition to substantial increases in turnover and a sizeable impact on both employees and customers, winning awards galvanises your brand.

Businesses that are good enough to win awards, and that are pursuing excellence in the way they operate, typically outperform similar companies across the board – it is a recommended strategy. Awards can attract external investment, help to position you as a ‘one-to-watch’ in a particular domain, increase brand awareness and generate greater AVE media value from PR campaigns.

With so much to gain, it’s time to seize the moment, take action, and get in touch with our awards experts to let us get you the recognition that you deserve.


FREE AWARDS STRATEGY GUIDANCE

If you would like to increase your chances of awards success, we recommend attending our next Awards Strategy session, where you will benefit from a wealth of useful tips and pointers about how to pick the awards you could win and build an effective awards strategy for your business.

Click here to secure your FREE place on our next session.


DISCOVER MORE

To find out more about the awards industry and how we work, head over to our handy FAQs page. Here, you’ll find eight different sections covering everything you need to know to begin your journey.

If you have a specific awards enquiry, simply complete our online form to contact us, and we’ll be in touch as soon as possible.

Share
 
Contact Us

Contact us now to find out which awards you could be winning.

Contact Us

Latest Tweet

  • RT @august_awards: ⚠️ ONE WEEK TODAY! If you think winning business awards is out of reach, a waste of time and money, or that they are…

Sign up for our newsletter

You might also like

Could you be Eligible for a Queen’s Honour?

Could you be Eligible for a Queen’s Honour?

The honours system rewards people for their outstanding achievements, those who have shown great commitment to serving and supporting Britain, and those who have demonstrated exceptional service to their industries, communities and professional disciplines.

read more

Newsletter
SUBSCRIBE
close-link