2020: The Year of Virtual Award Ceremonies

2020: The Year of Virtual Award Ceremonies

2020: The Year of Virtual Award Ceremonies

Industry Insights

By Donna O’Toole

Usually at this time of the year we’d be donning our most glamorous black-tie outfits, and attending award ceremonies at some of the most stunning venues. But with all events cancelled we’ve had to adjust to the magical world of virtual ceremonies…

And although virtual ceremonies will never be as good as the real thing, the ones we’ve had the pleasure of attending have been pretty fantastic!

So how are award organisers ensuring attendees will still have great experience in a virtual world?

Online Presentations to the Judges

For some awards, the next step on a finalists journey to the finals is to present to the judges.

In normal times, finalists present to a panel of judges in person to get their story across and put a face to the written entry. But this year, the finalists have had to put their video call expertise to use and present online.

Vitality Health, Vitality, UK Customer Experience Awards 2020, Customer Experience Awards, Awards Finals, Awards Presentations, August Recognition, August The Awards Consultancy, Donna O'Toole

Every year August founder Donna O’Toole judges at some of the top awards and had this to say about her experience judging virtually:

I’ve been so impressed with the quality and standard of all the presentations I have judged this year. Some of the stories coming out this year in the Covid-19 categories have even brought a tear to my eye! Everyone has done so well to adapt to presenting online, and the organisers have done a great job to bring it all together.

Finalist Hampers

Award organisers know we would all rather be in a glitzy ballroom enjoying a glass of fizz, so to help us get excited they have introduced finalist hampers!

At this year’s virtual Lloyds Bank National Business Awards ceremony finalists could receive a luxurious hamper complete with prosecco, pralines and a confetti cannon to celebrate their win.

Just a little something to build the excitement of being a finalist and make the experience special.

NBA finalist hamper, The Lloyds Bank National Business Awards, virtual award ceremonies, August Recognition, Donna O'Toole

A-List Guest Speakers

The promise of hearing from high-profile speakers is always hugely exciting! And with the logistics of having a guest speaker physically attend removed, some awards have gone all out to impress.

At the Great British Entrepreneur Awards Regional Finals the finalists were addressed by the Chancellor of the Exchequer, Rishi Sunak:

The Lloyds Bank National Business Awards notoriously book incredible keynote speakers, and this year they did not disappoint with not 1, but 6 guest speakers. Including Lewis Hamilton MBE, Dame Joanna Lumley, Ruby Wax, Simon McCoy, Steph McGovern, Baroness Karen Brady and Sir Chris Hoy MBE

Lewis Hamilton MBE, The Lloyds Bank National Business Awards, Pivot for Purpose Award, iNews, Virtual Ceremonies

Winners’ Speeches

With hundreds of people to seat, wine, dine and entertain at live events we rarely get to hear from the winners due to strict timings of the evening.

The beauty of virtual ceremonies means attendees get the opportunity to see and hear from the people that win, as and when they win!

Generali Insurance Serbia, South East Europe Customer Experience Awards 2020, Virtual Ceremonies, Awards, international awards, awards international, August The Awards Consultancy, August Recognition, Donna O'Toole

Awards are nothing without people. Seeing happy, smiley faces of the people behind the winning projects celebrate their win is a really great moment. Plus, winners don’t need to worry about stage fright from the comfort of their desks!

And if you screen record or screenshot the moment you win, you can share the good news with your teams, clients, shareholders and customers too.

2021: The Return of the Live Event (hopefully!)

No matter how well award organisers have done to make virtual ceremonies fun and exciting, I’m sure we are all itching to get back to live events once it’s safe to do so.

The events industry has taken a huge hit in 2020 with the majority of suppliers and events teams furloughed and out of work since March. And campaigns such as #WeAreEvents are so important to raise awareness of the struggle of the events industry and to highlight the support they need.

We’ve spoken with many awards organisers this year who have shared their experiences of working in the events industry in 2020 and how they all came to agree that the show must go on.

But for now, we’ll continue supporting the awards and events industry, attending virtual events and encouraging everyone to continue entering awards and get the recognition they deserve and reward their teams in what has been a tumultuous year!

 

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Continuing to support our clients

Continuing to support our clients

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Company Update

By Donna O’Toole

With restrictions still in place across the world and stricter restrictions coming back into effect across Europe, we want to let our contacts and clients know that we are still here for you.

We are still working hard week-in week-out to support our clients to keep their brands strong and employees rewarded. Creating targeted awards strategies, writing winning award entries and crafting awards presentations for virtual awards judging sessions.

We are still sharing our expert insights, news and guidance with our community.

We are still continuing to run our Awards Accelerator course to empower entrepreneurs, business leaders and professionals to develop their own winning strategy and entries.

We are still supporting awards organisers on their 2020/21 programmes to ensure entrants still get the most value out of entering, being shortlisted and winning and we are delighted to see so many recognising business and community heroes during the crisis.

And through our client’s wins we are still supporting and empowering women in Zimbabwe to create a better future – with 80 business training days donated in the last quarter.

Throughout this year (whether in the office or WFH), we’ve been able to support our colleagues and continue providing our services and create positive stories for the teams we work with – allowing them to raise their profile and strengthen their brand in 2020.

Strengthening your brand

We wrote about strengthening your brand during a crisis back in March and the message still stands…

The businesses continuing with their marketing, PR and Awards strategies will be the ones that come out on top.

Award-winning businesses are more profitable, have more engaged employees and stakeholders, and benefit from more valuable PR than their non-award-winning competitors.

Throughout financial recessions, the brands who’ve pulled back on their marketing have found themselves overtaken by the successful brands who were brave enough to keep going.

So to help you through, look at the awards that can be fantastic business-strengtheners. The awards that will raise your profile and boost your business growth despite any crisis.

How to Win Awards in 2020/21

  1. Be Honest – tell the judges you’ve had a tough time, tell them what your specific challenges have been and how you’ve overcome, adapted or created new opportunities.
  2. Focus on the positives – have you continued to provide an outstanding customer and/or employee experience? Awards often look back up to 18 months ago, so if you’ve had good results in that time let the judges know!
  3. Prove your claims – don’t just tell the judges you are diverse, a good employer, provide an outstanding customer service etc. – prove it with evidence!

If you can do all of these whilst meeting the criteria of the category you are entering and in a well-written entry, you will have a really good chance of winning.

We’re here for you

If you need a chat about anything, or need our professional support then get in touch, we’d love to talk to you.

We have a selection of packages and solutions suited to all budgets and tailored to your needs, to ensure you get the guidance you need to win the most valuable business awards.

Find out if you’re ready to win by taking our Business Award Test. In less than 5-minutes, you will know your current strengths when it comes to awards and exactly what you need to do to win.

And head to our blog for our awards tips, latest industry insights and awards news.

 

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Contact Us

Contact us now to find out which awards you could be winning.

Contact Us

Latest Tweet

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You might also like

2019 New Year’s Honours List

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Congratulations to the 1148 who people have started the New Year with an incredible accolade; an honour from The Queen in the 2019 New Year’s Honours List. The list features celebrities, sports professionals and extraordinary individuals, honouring them for their achievements, dedication to charity, and outstanding work in their chosen industries.

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