How Can You Learn the Secrets of Winning Awards?

How Can You Learn the Secrets of Winning Awards?

How Can You Learn the Secrets of Winning Awards?

Industry Insights

By Donna O’Toole

GET EMPOWERED AND WIN THE BEST BUSINESS AWARDS FOR YOURSELF

Would you like to win business and personal awards that will raise your profile, grow your business, and create an outstanding company culture? If so, where do you start?

With so many awards out there, and (literally) thousands of individual categories to choose from – each wanting something slightly different, it can be a real challenge to write an award entry that ticks all the right boxes.

However, no matter which awards you decide to enter, there are a number of key principles that will ensure you are in the best position to win. We have drawn upon all of our collective awards expertise to put together the ‘Awards Accelerator’ – the ultimate one-day training course that empowers you with all of the knowledge and skills to create award-winning entries and presentations.

Led by our founder, Donna O’Toole, this exclusive Zoom event provides access to all of the insights and inspiration you need to give you every chance of winning the world’s biggest and best awards.

 

 

Whether you are an entrepreneur ready to scale your business, or representing a large business in a global industry, you’ll benefit from all of this during the day:

  • Learn the technical secrets and methodologies we use to win the biggest and best awards in the world.
  • Get exclusive access to our unique award entry templates, case studies, examples and activities.
  • Plus… after the event you will have access to FREE expert feedback on the first award entry you write (usually worth £495 plus VAT).

Attendance is strictly limited and there are only FOUR more spots remaining for our next Awards Accelerator on Friday 5 November 2021, so don’t miss out. The cost per delegate is £495 plus VAT.

To discover more about the August Awards Accelerator and to secure your place, just click here.

 

FREE AWARDS STRATEGY GUIDANCE

If you would like to increase your chances of awards success, we recommend attending our next Awards Strategy session, where you will benefit from a wealth of useful tips and pointers about how to pick the awards you could win and build an effective awards strategy for your business.

Click here to secure your FREE place on our next session, which takes place on Thursday 14 October 2021 at 1.00pm.

 

DISCOVER MORE

To find out more about the awards industry and how we work, head over to our handy FAQs page. Here, you’ll find eight different sections covering everything you need to know to begin your journey.

If you have a specific awards enquiry, simply complete our online form to contact us, and we’ll be in touch as soon as possible.

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Seize your Opportunity to Win Awards

Seize your Opportunity to Win Awards

Seize your Opportunity to Win Awards

Industry Insights

By Donna O’Toole

CREATE A LASTING LEGACY THROUGH WINNING AWARDS… JUST LIKE EMMA

When 18-year-old Emma Raducanu won the US Open on Saturday evening, the British teenager catapulted herself from the realms of ‘promising tennis youngster’ to ‘global superstar’ within just a few days.

Here are some of the resulting impacts that her phenomenal success has generated:

  • She has risen from outside the world’s top 300 earlier this year to her present ranking of 23.
  • Her prize money alone for winning the US Open was $2.5million (£1.8million).
  • According to one sports expert, she has the potential to earn up to £100million from sponsorship deals and endorsements in the future.
  • She now has 1.8million followers on Instagram and her recent post following the US Open triumph has attracted 1.1million likes (and counting).
  • She received a personal written message of congratulations from The Queen.
  • Her win will inspire a new generation of tennis (and sporting) stars – both in the UK and beyond.

Emma Raducanu wins the US Open

Despite her tender years, Emma has already cemented herself into British sporting history – the first Grand Slam winner from these shores since 1977 – and established a legacy that will ensure her future is in very healthy shape.

This solitary (yet hugely significant) success clearly illustrates what is possible when you commit yourself to something and scoop the top prize.

 

NOW IT’S YOUR TURN

If you want to raise your profile, increase brand awareness, grow turnover and attract a wealth of investment opportunities, you need to start your own awards journey. You might not believe you can actually win a certain award at this stage – just like Emma – however you will never know until you take that leap of faith and get going.

What have you actually got to lose?

The resulting benefits will give your business the springboard to move onto the next level within your industry. You can secure that pivotal project. You can recruit the best staff. You can enhance your reputation. You can create a lasting legacy.

It’s time to seize the moment and get started…

 

FREE AWARDS STRATEGY GUIDANCE

If you would like to increase your chances of awards success, we recommend attending our next Awards Strategy session, where you will benefit from a wealth of useful tips and pointers about how to pick the awards you could win and build an effective awards strategy for your business.

Click here to secure your FREE place on our next session, which takes place on Thursday 14 October 2021 at 1.00pm.

 

DISCOVER MORE

To find out more about the awards industry and how we work, head over to our handy FAQs page. Here, you’ll find eight different sections covering everything you need to know to begin your journey.

If you have a specific awards enquiry, simply complete our online form to contact us, and we’ll be in touch as soon as possible.

Share
 
Contact Us

Contact us now to find out which awards you could be winning.

Contact Us

Latest Tweet

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You might also like

Could you be Eligible for a Queen’s Honour?

Could you be Eligible for a Queen’s Honour?

The honours system rewards people for their outstanding achievements, those who have shown great commitment to serving and supporting Britain, and those who have demonstrated exceptional service to their industries, communities and professional disciplines.

read more

Learn How to Deliver an Award-Winning Presentation

Learn How to Deliver an Award-Winning Presentation

Learn How to Deliver an Award-Winning Presentation

Industry Insights

By Donna O’Toole

Autumn is almost here, and it’s that time of the awards season when many of the awards finals are looming – that means you could be in the process of preparing your all-important presentation.

If you’ve made it through to the shortlisting stage – WELL DONE – you’ve already achieved a great deal by being recognised for all of the brilliant work that you and your business have accomplished.

Now, it’s your opportunity to shine in the spotlight as you deliver an award-winning presentation to the judging panel of experts. Typical lasting around 15 minutes, you’ll need to consider all of these vital components to give yourself the best chance of success:

  • How will I plan my presentation?
  • Which presentation tools will I use?
  • How will I select a presentation team?
  • Which winning content will I create and use?
  • How will I present with confidence?

How you come across during your presentation is extremely important. As speechmaker Carl W Buehner once said:
“They may forget what you SAID, but they will never forget how you made them FEEL.”

So… how do you know where to start?

 

THE SECRET TOOLS YOU WILL NEED

When it comes to understanding what it takes to deliver the ultimate presentation and make the best possible impression to your audience, communications expert Dominic Colenso has a wealth of expertise from his time as both a professional actor and director. Today, Dominic is in demand as a speaker, trainer and coach – as well as being a bestselling author – and has co-founded In Flow Training.

Dominic Colenso

Donna O’Toole recently spoke with Dominic on her Winning Awards podcast to get an insight into the secret tools and techniques used by the world’s best actors in unlocking their own star performances on stage and screen.

Simply click here to listen to this podcast episode and discover some invaluable tips that could make all the difference when it’s time to deliver your winning presentation. It could be the most useful half-hour you’ve spent this week!


FREE AWARDS STRATEGY GUIDANCE

If you would like to increase your chances of awards success, we recommend attending our next Awards Strategy session, where you will benefit from a wealth of useful tips and pointers about how to pick the awards you could win and build an effective awards strategy for your business.

Click here to secure your FREE place on our next session.


DISCOVER MORE

To find out more about the awards industry and how we work, head over to our handy FAQs page. Here, you’ll find eight different sections covering everything you need to know to begin your journey.

If you have a specific awards enquiry, simply complete our online form to contact us, and we’ll be in touch as soon as possible.

Share
 
Contact Us

Contact us now to find out which awards you could be winning.

Contact Us

Latest Tweet

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Could you be Eligible for a Queen’s Honour?

Could you be Eligible for a Queen’s Honour?

The honours system rewards people for their outstanding achievements, those who have shown great commitment to serving and supporting Britain, and those who have demonstrated exceptional service to their industries, communities and professional disciplines.

read more

What can winning awards actually do for me?

What can winning awards actually do for me?

What can winning awards actually do for me?

Industry Insights

By Donna O’Toole

Awards have the power to raise your profile, transform finances, rejuvenate staff, generate investment and attract the highest calibre employees. In short, the awards industry is potentially one of the ‘best-kept’ secrets you’re yet to discover.

As Walt Disney once advised: “The way to get started is to quit talking and begin doing.” 


WHAT IS THE IMPACT OF AWARDS ON EMPLOYEES, CUSTOMERS AND THE COMMUNITY?

From employee engagement and retention, to raising morale and lifting entire communities, awards play an essential role in creating the ‘best place to work’.

Award nominations and wins can considerably improve staff motivation, satisfaction and development, as well as providing a boost to recruitment. Employees will speak more positively about their workplace, which could be a draw for experienced candidates. An award-winning business has a distinct advantage when it comes to attracting new clients, whilst also impacting the local community with added credibility, trust and purpose.


WHAT IS THE FINANCIAL IMPACT OF WINNING AWARDS?

The British Quality Foundation discovered that businesses winning awards showed a 63% increase in annual turnover following their win.

Despite the potentially lucrative benefits of winning awards, many companies and individuals are hesitant to explore this industry, as they favour ‘traditional’ marketing methods (digital campaigns, social media ads, OOH, print, radio etc.) which can usually track and measure ROI quite easily. For this reason, pursuing awards can be seen as a risk – however, with our full-service clients winning 9/10 of all the awards they enter*, the chances of success with us are extremely high indeed.

* 2020 full-service = strategy, written entry and presentation


WHAT ARE THE OTHER BENEFITS OF WINNING AWARDS?

In addition to substantial increases in turnover and a sizeable impact on both employees and customers, winning awards galvanises your brand.

Businesses that are good enough to win awards, and that are pursuing excellence in the way they operate, typically outperform similar companies across the board – it is a recommended strategy. Awards can attract external investment, help to position you as a ‘one-to-watch’ in a particular domain, increase brand awareness and generate greater AVE media value from PR campaigns.

With so much to gain, it’s time to seize the moment, take action, and get in touch with our awards experts to let us get you the recognition that you deserve.


FREE AWARDS STRATEGY GUIDANCE

If you would like to increase your chances of awards success, we recommend attending our next Awards Strategy session, where you will benefit from a wealth of useful tips and pointers about how to pick the awards you could win and build an effective awards strategy for your business.

Click here to secure your FREE place on our next session.


DISCOVER MORE

To find out more about the awards industry and how we work, head over to our handy FAQs page. Here, you’ll find eight different sections covering everything you need to know to begin your journey.

If you have a specific awards enquiry, simply complete our online form to contact us, and we’ll be in touch as soon as possible.

Share
 
Contact Us

Contact us now to find out which awards you could be winning.

Contact Us

Latest Tweet

Sign up for our newsletter

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Could you be Eligible for a Queen’s Honour?

Could you be Eligible for a Queen’s Honour?

The honours system rewards people for their outstanding achievements, those who have shown great commitment to serving and supporting Britain, and those who have demonstrated exceptional service to their industries, communities and professional disciplines.

read more

Winning awards has a powerful impact

Winning awards has a powerful impact

Winning awards has a powerful impact

Industry Insights

By Donna O’Toole

SUCCESS BREEDS INTEREST AND AWARENESS

As we reflect on an unforgettable Summer Olympics – during which Team GB won a total of 65 medals to equal their achievement from London 2012 – we are left with the lasting, valuable and hugely positive impact that high-level achievements and recognition has on the audience and wider community.

This includes increasing revenues, widening participation, and even raising brand awareness. Just some of the influence that our medal-winners have had on the world includes:


INCREASED SALES

Following Tom Daley’s fantastic Gold from the synchronised 10m platform diving (with Matty Lee), he took to social media to reveal a knitted Team GB ‘pouch’ (below) that he had created to house his prized medal.

The result?
Hobbycraft sales for the subsequent week were up by 25% compared to the previous one, after many people were influenced to take up knitting – all due to the media exposure that Tom’s handiwork had generated.

 


INCREASED PARTICIPATION

Kye Whyte (Silver) and Beth Shriever (Gold) picked up much-deserved medals in the BMX racing, and really touched the hearts of our nation with their joyous collective celebration. Pictures of their joint success travelled far and wide across the world.

The result?
There has been a surge in interest at BMX clubs around the country, as people of all ages rushed out to participate in a sport that had been made ‘cool’ by our Olympics stars. Two days after Kye had won his medal, all 70 bikes and helmets at Peckham BMX Club had been hired out. The local council is now looking to extend the number of weekly sessions there from three to five, due to the overwhelming demand.

 


INCREASED AWARENESS

In one of the most iconic moments of the Games, 13-year-old Sky Brown took a Bronze medal home from the Skateboarding discipline with an assured and thoroughly professional display – despite her tender years.

The result?
Since Sky competed in the inaugural Olympic Skateboarding competition, there has been a 20% rise in searches for lessons on the Skateboard GB website as the sport gains popularity.

 


These examples provide clear evidence that winning prestigious awards in the sporting world can – and does – have a significant impact on participation and sales.

Exactly the same is true in the business community.

Award-winning businesses can generate a considerable increase in interest through their achievements, leading to greater brand awareness, more investment and higher turnover (plus many other benefits). In fact, businesses with awards typically experience a 63% increase in turnover compared to those without.

So, it’s time to stop waiting and start winning. Look forward to reaping the rewards of your successes as you grow your business profile and take the awards world by storm!

 

FREE AWARDS STRATEGY GUIDANCE

If you would like to increase your chances of awards success, we recommend attending our next Awards Strategy session, where you will benefit from a wealth of useful tips and pointers about how to pick the awards you could win and build an effective awards strategy for your business.

Click here to secure your FREE place on our next session, which takes place on Thursday 9 September 2021 at 1.00pm.

 

DISCOVER MORE

To find out more about the awards industry and how we work, head over to our handy FAQs page. Here, you’ll find eight different sections covering everything you need to know to begin your journey.

If you have a specific awards enquiry, simply complete our online form to contact us, and we’ll be in touch as soon as possible.

Share
 
Contact Us

Contact us now to find out which awards you could be winning.

Contact Us

Latest Tweet

Sign up for our newsletter

You might also like

Could you be Eligible for a Queen’s Honour?

Could you be Eligible for a Queen’s Honour?

The honours system rewards people for their outstanding achievements, those who have shown great commitment to serving and supporting Britain, and those who have demonstrated exceptional service to their industries, communities and professional disciplines.

read more