Entering awards can be a fantastic way to gain recognition, boost your profile and enhance your reputation.
However, it's important to ensure that you're ready to enter before you start entering. So, what are the key areas you need to focus on to determine whether you're ready to enter awards?
Let's have a closer look…
Clear Measured Impact
One of the most important things that judges look for when assessing award entries is clear, measured impact.
This means that you have to be able to demonstrate the impact that your business has had, whether that's in terms of customer satisfaction, business growth, or any other relevant metric.
To be able to demonstrate clear measured impact, you need to have a thorough understanding of your business and the outcomes you've achieved. This might involve gathering data, analysing customer feedback, or speaking to stakeholders to get a sense of the impact you're having.
If you can clearly demonstrate the impact your business is having, then you're well on your way to being ready to enter awards.
Quality Evidence
Another key area that judges look for in award entries is quality evidence.
This means that you need to be able to back up your claims with solid evidence, such as case studies or testimonials.
Quality evidence is important because it helps to bring your entry to life and provides tangible examples of the work you've done and the impact you've had. It also demonstrates that you're able to communicate the value of your business in a clear and compelling way.
To gather quality evidence, you may need to speak to customers, partners, or other stakeholders to gather feedback and testimonials. You may also have to invest time and resources into creating case studies that showcase your work.
If you have quality evidence to back up your claims, then you're another step closer to being ready to enter awards.
Being a Good Business
Finally, judges often look for businesses that are not only commercially successful, but are also doing good in the world.
This means that you need to be able to demonstrate how you're contributing to the community, the environment, or the wider world in some way.
Being a good business might involve investing in sustainability initiatives, supporting local charities, or championing diversity and inclusion. Whatever it is, it's important to be able to demonstrate how you're making a positive impact beyond just your own profits.
Entering awards can be a great way to gain recognition and enhance your reputation, but it's important to make sure you're ready to enter before you start putting together your entry. By focusing on these three key areas – clear measured impact, quality evidence, and being a good business – you'll be well on your way to crafting a winning entry and making your mark in the world of awards.
Get Awards Ready
If you don’t know if you have what it takes to win awards or where to start, but know that entering and winning awards is a fantastic tool for business growth and growing your profile, we have created the Get Awards Ready scorecard to point you in the right direction.
In just 2 minutes, by completing this free short test you will;
- Discover if you are ready to enter awards
- Know what actions to take to become award-winning
- Receive a digital copy of the best-selling book WIN! by Donna O'Toole, the essential guide to raining your profile through the power of awards
Take the Awards-Ready test and find out if you are ready to enter awards and how to improve your chances of winning.
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