REVEALED: The 10 Awards Personas – which one are you?

Industry Insights

By Donna O’Toole


Most people who have considered entering awards – or have actively done so – typically fall into one of the following 10 Awards Personas.

Ultimately, ‘The Athlete’ will enjoy much greater success due to their logical and carefully planned approach, combined with a winning mindset and a tenacious personality.


1. The Imposter

– Can think of 100 reasons why they shouldn’t enter
– Doesn’t believe they can win, so what’s the point of trying
– Avoids the awards ceremony and watches the results on Twitter in their PJs

2. The Ostrich

– Sees awards as an overwhelming task they don’t want to deal with
– Head in the sand, shys away from the challenge
– Knows awards would help them, but would rather not compete

3. The Bridesmaid

– Excited to enter awards and always makes an effort
– Always a finalist, but never quite makes it to the awards altar
– Just wants to be noticed first, for once

4. The Misfit

– Doesn’t know their unique strengths
– Willing to have a go, but ends up in the wrong race
– All the gear, no idea – throws everything at the entry, hopes for the best

5. The Storyteller

– Tells an engaging and entertaining story
– Avoids the boring (but essential) data and evidence
– Fails to substantiate the story

6. The Tourist

– Sticks a pin in the map and heads off in the wrong awards direction
– Wants a taste of every opportunity
– Jumps into an award because their friend went last year

7. The Politician

– Doesn’t answer the actual question
– Makes impressive promises, but the numbers don’t add up
– Tells the judges what they think they want to hear

8. The Mathematician

– It’s all about numbers, graphs, formulas, and forecasts
– Logical, reliable, and a little bit dull
– Causes death by PowerPoint during the judging panel presentation

9. The Party Animal

– Decides to enter the award at the last minute
– Doesn’t really know how they got here, or where they are going next
– Puts more awards selfie photos on social media than the actual winner

10. The Athlete

– Knows what they want to achieve and what they need to do to get there
– Plans, prepares & trains to win the top award – no matter how long it takes
– Winning mindset lets them jump hurdles and keep going until they succeed


FREE Awards Strategy Guidance

If you would like to become ‘The Athlete’ and increase your chances of awards success, we recommend attending our Awards Strategy session, where I provide a wealth of useful tips and pointers about how to pick the awards you could win and build an effective awards strategy for your business.

Click here to secure your FREE place on our next session, which takes places on Thursday 27 May 2021 at 1.00pm.

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