What can winning awards actually do for me?

Industry Insights

By Donna O’Toole

Awards have the power to raise your profile, transform finances, rejuvenate staff, generate investment and attract the highest calibre employees. In short, the awards industry is potentially one of the ‘best-kept’ secrets you’re yet to discover.

As Walt Disney once advised: “The way to get started is to quit talking and begin doing.” 


WHAT IS THE IMPACT OF AWARDS ON EMPLOYEES, CUSTOMERS AND THE COMMUNITY?

From employee engagement and retention, to raising morale and lifting entire communities, awards play an essential role in creating the ‘best place to work’.

Award nominations and wins can considerably improve staff motivation, satisfaction and development, as well as providing a boost to recruitment. Employees will speak more positively about their workplace, which could be a draw for experienced candidates. An award-winning business has a distinct advantage when it comes to attracting new clients, whilst also impacting the local community with added credibility, trust and purpose.


WHAT IS THE FINANCIAL IMPACT OF WINNING AWARDS?

The British Quality Foundation discovered that businesses winning awards showed a 63% increase in annual turnover following their win.

Despite the potentially lucrative benefits of winning awards, many companies and individuals are hesitant to explore this industry, as they favour ‘traditional’ marketing methods (digital campaigns, social media ads, OOH, print, radio etc.) which can usually track and measure ROI quite easily. For this reason, pursuing awards can be seen as a risk – however, with our full-service clients winning 9/10 of all the awards they enter*, the chances of success with us are extremely high indeed.

* 2020 full-service = strategy, written entry and presentation


WHAT ARE THE OTHER BENEFITS OF WINNING AWARDS?

In addition to substantial increases in turnover and a sizeable impact on both employees and customers, winning awards galvanises your brand.

Businesses that are good enough to win awards, and that are pursuing excellence in the way they operate, typically outperform similar companies across the board – it is a recommended strategy. Awards can attract external investment, help to position you as a ‘one-to-watch’ in a particular domain, increase brand awareness and generate greater AVE media value from PR campaigns.

With so much to gain, it’s time to seize the moment, take action, and get in touch with our awards experts to let us get you the recognition that you deserve.


FREE AWARDS STRATEGY GUIDANCE

If you would like to increase your chances of awards success, we recommend attending our next Awards Strategy session, where you will benefit from a wealth of useful tips and pointers about how to pick the awards you could win and build an effective awards strategy for your business.

Click here to secure your FREE place on our next session.


DISCOVER MORE

To find out more about the awards industry and how we work, head over to our handy FAQs page. Here, you’ll find eight different sections covering everything you need to know to begin your journey.

If you have a specific awards enquiry, simply complete our online form to contact us, and we’ll be in touch as soon as possible.

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